chili öl
Skip itPrices mostly outside the sweet spot ($4.67–$15.16) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Great492.25avg incumbent reviews — the moat a new listing must climb
Market size
Good€598K€598K/yr · 525K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.80avg listing price — sweet spot $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad€4.67–€15.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, chili öl is a €598K/yr Amazon Germany market (525K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
chili öl market data
- Units sold / yr
- 50K–60K
- avg 6,000–8,000/product
- Revenue / yr
- €540K–€648K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
33
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- LAO GAN MA68%
- LEE KUM KEE8%
- ELBKAISER8%
- J.Kinski6%
- Pikaflor5%
- Reishunger5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top chili öl search terms
- crispy chili oil180K/yr
- chili öl86K/yr
- chilli öl52K/yr
- chili crisp35K/yr
- lao gan ma31K/yr
- chiliöl22K/yr
- crispy chili öl17K/yr
- chili crunch14K/yr
- lao gan ma crispy chilli in öl8K/yr
- crunchy chili öl9K/yr
Top chili öl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lao Gan Ma Crispy Chilli in Öl 210g
LAO GAN MA€6.794.4★1,151 rev
Geroestete Chilipaste Crispy Chilli in oil 700 g geroestete Chiliflocken mit Zsechuan Pfeffer
LAO GAN MA€14.574.6★1,532 rev
Lee Kum Kee Chiu-Chow Chiliöl Würzöl aus feurigen Chilischoten 1 x 165 ml
LEE KUM KEE€4.674.4★719 rev
J.Kinski Bio Chili Crunch 2x 160g Crispy Chili Oil mit Szechuan-Pfeffer
J.Kinski€10.714.7★14 rev
Lao Gan Ma Crispy Chili in Oil 2er Set (2x210g) - Knusprige Chilis in Öl Doppelpack zusammengestellt durch Pikaflor
Pikaflor€12.874.5★177 rev
Newest
by launch date
Lao Gan Ma Crispy Chili Oil 2er Set 2x210g Knusprig Würzig Umami Chili Crisp
ELBKAISER€12.4093 rev
Lao Gan Ma Crispy Chili Oil von ELBKAISER (1x670g) - Chilli Öl Knusprige Chilis in Öl - Laoganma Crispy Chilli in Oil Crispy-Chili-Öl Chili Crisp in Chiliöl
ELBKAISER€15.1693 rev
J.Kinski Bio Chili Crunch 2x 160g Crispy Chili Oil mit Szechuan-Pfeffer
J.Kinski€10.7114 rev
Lao Gan Ma Crispy Chili in Oil 2er Set (2x210g) - Knusprige Chilis in Öl Doppelpack zusammengestellt durch Pikaflor
Pikaflor€12.87177 rev
REISHUNGER Knoblauch Chili Crunch 115 g
Reishunger€9.21159 rev
Trending
90-day click momentumLao Gan Ma Crispy Chili Oil von ELBKAISER (1x670g) - Chilli Öl Knusprige Chilis in Öl - Laoganma Crispy Chilli in Oil Crispy-Chili-Öl Chili Crisp in Chiliöl
ELBKAISER€15.164.2★
J.Kinski Bio Chili Crunch 2x 160g Crispy Chili Oil mit Szechuan-Pfeffer
J.Kinski€10.714.7★
Geroestete Chilipaste Crispy Chilli in oil 700 g geroestete Chiliflocken mit Zsechuan Pfeffer
LAO GAN MA€14.574.6★
Lao Gan Ma Crispy Chilli in Öl 210g
LAO GAN MA€6.794.4★
REISHUNGER Knoblauch Chili Crunch 115 g
Reishunger€9.214.3★
What buyers say about chili öl
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Soße ever”
“Spicy”
“Mega crunchy”
“mega als topping”
“Super Produkt”
“Mein liebstes Crispy Oil”
“Genau diese Kombination macht es super praktisch, um einfache Gerichte schnell aufzuwerten”
“Goody Snack”
“Als Topping wunderbar”
“Es ist genau richtig”
What buyers complain about
“schmeckt sehr bitter”
“Chilicrispy merkwürdiger Geschmack”
“Geschmack nicht so gut”
“zu teuer”
“Sehr gut und auch etwas mehr Öl, leider fehlt dadurch etwas der crunch,”
“Also dafür gibt es keine Beschreibung”
“Öl ausgelaufen”
“Öl schmeckt alt, ranzig bzw fast verbrannt”
“Keine der Zutaten konnte man schmecken, einfach nur furchtbar”
“Ekelhafter Geruch und Geschmack”
Common questions
- Is chili öl profitable to sell on Amazon Germany?
- The niche generates €598K/yr across 8 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the chili öl niche?
- 6 brands and 33 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in chili öl?
- Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Geschmack. The return rate is 0.0%.
- When does demand for chili öl peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the chili öl niche?
- Listings span €4.67–€15.16; the average listing price is €10.80 (sweet spot $15–$100). The average incumbent carries 492 reviews — the moat a new listing must climb.