chili
Worth a lookShows low returns (0.0%), but a small market ($67K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good959.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good€1.42–€30.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.69avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Market size
Bad€67K€67K/yr · 150K searches
According to Flapen's Amazon Germany niche tracking, chili is a €67K/yr Amazon Germany market (150K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
chili market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €70K–€87K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #109
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 12.0%
- Avg brand age
- 71 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
76
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
42%
Top 20: 80%
Open market
37%
- NGR18%
- Ostmann13%
- Ankerkraut12%
- Timber Taste9%
- Tajin7%
- Spicy Welt5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top chili search terms
- chili68K/yr
- chilli42K/yr
- scharfes gewürz11K/yr
- chili gewürz7K/yr
- scharfe gewürze10K/yr
- thai chili5K/yr
- chilli gewürz4K/yr
- chilis3K/yr
Top chili products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ngr Chili grob gemahlen extra scharf (1 x 100 g)
NGR€1.894.5★714 rev
Ostmann Gewürze - Chili scharf Birds Eye | Feurige Schärfe für Fleischgerichte und Eintöpfe | 35 g in der Streudose
Ostmann€2.274.7★164 rev
Ankerkraut Teufelskerl sehr scharfe Gewürzmischung 170g im Streuer
Ankerkraut€8.094.6★791 rev
Tajin Authentic Mexican Chilli Bundle Containing 4 types of 75g Whole Dried Chillies - Guajillo Ancho Pasilla and Arbol
Heavenly Homeware€25.664.7★199 rev
TIMBER TASTE Chili Geschenkset 10er - Scharfe Gewürze bis 1 2 Mio Scoville Reaper Trinidad Scorpion Habanero Ghost Pepper | Schärfeliebhaber Männergeschenke edle Feinkost - Geschenke für Männer
Timber Taste€30.434.8★877 rev
Newest
by launch date
by Amazon Chili Gemahlen 40g (Vorher: Our Essentials)
by Amazon€1.421,987 rev
Potluck | Ultrascharfes Zeug | Gewürzsalz | 140g im Keramiktopf
POTLUCK Gewürzfreunde€5.5332 rev
FLYING GOOSE Sriracha Chilisauce Ghost mit extra Schärfe extrem scharf schwarze Kappe extra scharfe Würzsauce aus Thailand mit Geschenkverpackung ideal zum Verschenken 1 x 100 ml
Flying Goose€4.17155 rev
Chili mix Beutel (0.05 kg)
EATME€2.056 rev
Spicy Welt Birds Eye Chili Ganz (250g) Große Chilischoten für Thai Wok Curry Marinaden Chiliöl Pasta und Würzmischungen | Würzig Pikant und Aromatisch | 100% Naturrein Ohne Zusätze
Spicy Welt€14.3757 rev
Trending
90-day click momentum
Ankerkraut Rote Jalapeño Rotes Scharfes Chili Gewürz geschrotete Chilis Rauchiges Aroma Scharf Essen Feurige Flocken zum Würzen 55g im Korkenglas
Ankerkraut€5.634.8★
Spicy Welt Birds Eye Chili Ganz (250g) Große Chilischoten für Thai Wok Curry Marinaden Chiliöl Pasta und Würzmischungen | Würzig Pikant und Aromatisch | 100% Naturrein Ohne Zusätze
Spicy Welt€14.373.7★
by Amazon Chili Gemahlen 40g (Vorher: Our Essentials)
by Amazon€1.424.5★
Ankerkraut Macht scharf mit Chilischrot 165g im Streuer einfach würzen Gewürz-Mischung ohne Geschmacksverstärker Chili-Klassiker mit Cayenne-Pfeffer
Ankerkraut€7.534.8★
Spicy Welt Pul Biber Chiliflocken (1kg) Chili Flocken für Fleisch Saucen Salate Gemüse Börek & Joghurt-Dips | Fruchtig Wärmend & Vielseitig | 100% Naturrein Ohne Zusätze
Spicy Welt€14.394.7★
What buyers say about chili
What buyers praise and complain about, mined from review topics.What buyers love
“Hot and spicy”
“Jummy”
“mega als topping”
“Super Qualität”
“Bestes Crispy Chilli Öl”
“Er hält, was er verspricht”
“Geschenk kam super an”
“somit frisch”
“Gute Schärfe und Aroma”
“Super Preis Leistung”
What buyers complain about
“Chilicrispy merkwürdiger Geschmack”
“schmeckt sehr bitter”
“Geschmack nicht so gut”
“Etwas kostspielig”
“Leider eher salzig als scharf”
“Absoluter Müll”
“Also dafür gibt es keine Beschreibung”
“Scharf aber zu sauer”
“Keimt nicht”
“Bitter”
Common questions
- Is chili profitable to sell on Amazon Germany?
- The niche generates €67K/yr across 36 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chili niche?
- 23 brands and 76 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in chili?
- Top complaints mined from reviews: Würzigkeit, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- When does demand for chili peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the chili niche?
- Listings span €1.42–€30.43; the average listing price is €8.69 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.