chardonnay
Worth a lookShows low returns (0.1%), but a small market ($27K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great179.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great€17.23avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good€5.64–€29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Market size
Bad€27K€27K/yr · 32K searches
According to Flapen's Amazon Germany niche tracking, chardonnay is a €27K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
chardonnay market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €52K–€69K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
20
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
53%
Top 20: 91%
Open market
31%
- Maybach34%
- Peter & Peter9%
- Young Poets9%
- Kloster Eberbach7%
- Käsbergkeller Mundelsheim5%
- Rotwild4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top chardonnay search terms
- riesling13K/yr
- riesling trocken11K/yr
- riesling halbtrocken4K/yr
- mosel wein4K/yr
Top chardonnay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybach Riesling Trocken (1 x 3 l)
Maybach€8.174.3★1,011 rev
Riesling trocken | Young Poets Everything Happens for a Riesling | grüner Apfel Zitrusfrüchte & Ananas | Qualitätswein Pfalz | 1 x 0 75 l
Young Poets€5.644.3★34 rev
Maybach Qualitätswein Riesling trocken (6 x 0.75 l)
Maybach€17.214.3★1,011 rev
Peter & Peter Riesling Aus Der Steillage Feinherb Qba Mosel (6 x 0.75 l)
Peter & Peter€27.194.6★528 rev
LAUFFENER WEINGÄRTNER - 2021 Mundelsheimer Riesling Trocken | Ein mineralischer und ausgewogener Weißwein aus Deutschland mit milder Säure. | Inhalt: 6 x 1 0 l und 11 5% vol.
Käsbergkeller Mundelsheim€27.724.6★13 rev
Newest
by launch date
Peter Mertes Riesling Kabinett halbtrocken (6 x 0 75l)
Peter Mertes KG Weinkeller€18.763 rev
LAUFFENER WEINGÄRTNER - 2021 Mundelsheimer Riesling Trocken | Ein mineralischer und ausgewogener Weißwein aus Deutschland mit milder Säure. | Inhalt: 6 x 1 0 l und 11 5% vol.
Käsbergkeller Mundelsheim€27.7213 rev
Rotwild Riesling halbtrocken (6 x 0 75l)
Rotwild€17.2515 rev
Riesling trocken | Young Poets Everything Happens for a Riesling | grüner Apfel Zitrusfrüchte & Ananas | Qualitätswein Pfalz | 1 x 0 75 l
Young Poets€5.6434 rev
Alexander Steinbach - Riesling - Weisswein aus Deutschland - Bag-in-Box 10 l (1 x 10 L)
Alexander Steinbach€23.40109 rev
Trending
90-day click momentum
Maybach Chardonnay trocken (1 x 3 l) Bag-in-Box
Maybach€8.244.2★
Weingut Pfannebecker Werkstoff Riesling Öko Wein trocken (1 x 0.75 l)
Weingut Pfannebecker€6.864.6★
Maybach Riesling Trocken (1 x 3 l)
Maybach€8.174.3★
Alexander Steinbach - Riesling - Weisswein aus Deutschland - Bag-in-Box 10 l (1 x 10 L)
Alexander Steinbach€23.403.7★
Biorebe Riesling Halbtrocken (6 x 0 75l)
BIOrebe€20.674.5★
What buyers say about chardonnay
What buyers praise and complain about, mined from review topics.What buyers love
“Preis/Leistung: Für einen Premium-Wein aus dem Rheingau ist der Preis absolut fair”
“Handhabung ist einfach”
“Geschmack nachhaltig und lecker”
“Guter Riesling”
“wundervolles Aroma,”
“Qualität: Die Qualität von Kloster Eberbach ist gewohnt stabil”
“Spitzenwein”
“Er schmeckt frisch, fruchtig und ist ein toller Begleiter zu hellem Fleisch, asiatischer Küche oder einfach pur auf der Terrasse”
What buyers complain about
“Schmeckte wie Essig”
“Schlechter Geschmack”
“Leider muffig”
“Ist uns zu süß”
“dunkle Farbe”
“Leider war 1 Karton ungenießbar, dunkle Farbe und schmeckte grauenhaft mit einem bitteren Nachgeschmack”
Common questions
- Is chardonnay profitable to sell on Amazon Germany?
- The niche generates €27K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the chardonnay niche?
- 19 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in chardonnay?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Geruch. The return rate is 0.1%.
- When does demand for chardonnay peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the chardonnay niche?
- Listings span €5.64–€29.89; the average listing price is €17.23 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.