Is Celtic Sea Salt profitable to sell on Amazon Germany?

Flapen scores Celtic Sea Salt 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €200K a year across 15 tracked products. Search demand grew -17.0% in the last 90 days.

How competitive is the Celtic Sea Salt niche on Amazon Germany?

11 brands and 30 sellers compete in Celtic Sea Salt on Amazon Germany. The top 5 Celtic Sea Salt products take 59% of clicks, and the top 5 brands take 64%.

What do buyers complain about in Celtic Sea Salt?

Celtic Sea Salt buyers on Amazon Germany complain most about Salzgehalt, Qualität insgesamt, and Feucht/Trocken. An estimated 0.0% of orders come back.

When does demand for Celtic Sea Salt peak?

Search demand for Celtic Sea Salt on Amazon Germany peaks in Feb, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Celtic Sea Salt niche?

Celtic Sea Salt sells for €10.48 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.11 to €18.86. The average product has 3,313 reviews, the count a new listing must catch up to.

Celtic Sea Salt

Fail

Demand is soft, at -17.0% this quarter, so Celtic Sea Salt is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 47
47 / 100Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size: €200K/yr213K searches / yr
90-day growth: -17.0%search demand this quarter
Competition: 59%top-5 click share · 11 brands · 30 sellers

Flapen Score

Celtic Sea Salt against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Celtic Sea Salt is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Celtic Sea Salt market on Amazon at a glance

Shoppers on Amazon Germany searched for Celtic Sea Salt 213K times last year and spent an estimated €200K. The top 5 brands take 64% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €200K a year.

Searches, last 12 months: 213K
Growth, 90 days vs prior 90: -17.0%
Conversion, latest week: 9.0%
Market size, estimated: €200Ka year
Peak month: February2.1× the quietest month
Top search term: keltisches salz49K searches a year

02 · Price

A sale here is worth €10.48.

Listings sell for €10.48 on average, from €6.11 to €18.86. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €10.48 that is €10K to €13K a year per listing.

Average price: €10.48under the $15 to $100 sweet spot
Price range: €6.11–€18.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 1,000–1,250
Revenue per listing a year: €10K–€13K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #27 within Gewürze & Fix-Produkte. It carries 3,313 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 100%
Out of stock, average day: 0.8%
Average rank: #27in Gewürze & Fix-Produkte
Average rating: 4.69 starsAmazon Germany average 4.37 stars
Average reviews: 3,313per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Celtic Sea Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

26%

Brand 115%
Brand 215%
Brand 312%
Brand 412%
Brand 510%
Brand 69%

Demand

Celtic Sea Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Celtic Sea Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

keltisches salz49K/yr +0.5%8.1% conv.
celtic sea salt59K/yr -22.2%8.5% conv.
keltisches meersalz46K/yr -19.3%7.8% conv.
celtic salt28K/yr -37.5%6.9% conv.
keltisches salz naturbelassen bio6K/yr +69.9%9.5% conv.
celtic sea salt organic bio6K/yr +33.6%9.3% conv.
celtic salz7K/yr -52.6%7.9% conv.
keltisches salz bio5K/yr -50.3%6.9% conv.
keltensalz3K/yr +5.2%10.0% conv.
keltisches meersalz bio4K/yr -52.1%12.4% conv.

Reviews and returns

What reviews say buyers love and hate about Celtic Sea Salt

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Salzgehalt”

33%of negative reviews mention “Salzgehalt”

<0.1%of orders come back, a rate Amazon rounds to zero

“Nie wieder anderes Salz”

A buyer, on “Salzgehalt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Celtic Sea Salt questions

Answered from the same tracked data.

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