Is Capri Sonne profitable to sell on Amazon Germany?

Flapen scores Capri Sonne 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €148K a year across 17 tracked products. 4 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew +26.7% in the last 90 days.

How competitive is the Capri Sonne niche on Amazon Germany?

3 brands and 26 sellers compete in Capri Sonne on Amazon Germany. The top 5 Capri Sonne products take 65% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Capri Sonne?

Capri Sonne buyers on Amazon Germany complain most about Süße, Abgestanden/verfault/verwöhnt, and beworben Vs Tatsächliches Produkt. An estimated 0.0% of orders come back.

When does demand for Capri Sonne peak?

Search demand for Capri Sonne on Amazon Germany peaks in Jun–Sep, and the busiest month runs 2.5× the quietest.

What does it cost to enter the Capri Sonne niche?

Capri Sonne sells for €9.64 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €1.99 to €25.30. The average product has 94 reviews, the count a new listing must catch up to.

Capri Sonne

Fail

The top 5 brands take 100% of clicks, so Capri Sonne is a Fail.

Flapen Score: 45
45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size: €148K/yr258K searches / yr
90-day growth: +26.7%search demand this quarter
Competition: 65%top-5 click share · 3 brands · 26 sellers

Flapen Score

Capri Sonne against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Capri Sonne is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Capri Sonne market on Amazon at a glance

Shoppers on Amazon Germany searched for Capri Sonne 258K times last year and spent an estimated €148K. All 3 brands take every click. Demand peaks in Jun–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €148K a year.

Searches, last 12 months: 258K
Growth, 90 days vs prior 90: +26.7%
Conversion, latest week: 5.9%
Market size, estimated: €148Ka year
Peak month: September2.5× the quietest month
Top search term: capri sonne136K searches a year

02 · Price

A sale here is worth €9.64.

Listings sell for €9.64 on average, from €1.99 to €25.30. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €9.64 that is €7K to €10K a year per listing.

Average price: €9.64under the $15 to $100 sweet spot
Price range: €1.99–€25.30
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €7K–€10K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #243 within Getränke, Kaffee & Tee. It carries 94 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 29%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #243in Getränke, Kaffee & Tee
Average rating: 4.60 starsAmazon Germany average 4.37 stars
Average reviews: 94per listing
Listings tracked: 17

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 4Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Capri Sonne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 186%
Brand 210%
Brand 34%

Demand

Capri Sonne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jun, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Capri Sonne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

capri sonne136K/yr +25.6%7.1% conv.
capri sun49K/yr +35.1%5.8% conv.
trinkpäckchen28K/yr +14.1%2.8% conv.
caprisonne11K/yr +90.8%10.2% conv.
sunkist12K/yr +14.9%4.9% conv.
trinkpäckchen kinder8K/yr -1.5%2.8% conv.
kinder getränke6K/yr -1.9%0.5% conv.
sunkist trinkpäckchen5K/yr +20.9%6.8% conv.
caprisun3K/yr +93.5%7.5% conv.

Reviews and returns

What reviews say buyers love and hate about Capri Sonne

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”

11%of negative reviews mention “Süße”

<0.1%of orders come back, a rate Amazon rounds to zero

“Schmeckte leider viel zu süß”

A buyer, on “Süße”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Capri Sonne questions

Answered from the same tracked data.

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