Is candybar süssigkeiten profitable to sell on Amazon Germany?

The niche generates €199K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (47/100).

How competitive is the candybar süssigkeiten niche?

12 brands and 78 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in candybar süssigkeiten?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Ethischer Handel/Fairer Handel. The return rate is 0.1%.

When does demand for candybar süssigkeiten peak?

Demand peaks in Feb–Oct–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the candybar süssigkeiten niche?

Listings span €1.84–€25.56; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 1,483 reviews — the moat a new listing must climb.

candybar süssigkeiten

Skip it

Soft demand (-5.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.22

avg listing price — sweet spot $15–$100

Review moat

Good1,482.68

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay€1.84–€25.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€199K

€199K/yr · 232K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, candybar süssigkeiten is a €199K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

candybar süssigkeiten market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: €183K–€244K; units × avg price
Conversion rate: 7.0%
Avg BSR: #248
Page quality: 0%
Prime: 77%
Sponsored: 32%
Out of stock: 0.7%
Avg brand age: 72 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

Skittles45%
HARIBO17%
MENTOS12%
M&M'S10%
Genussleben5%
Tic Tac3%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top candybar süssigkeiten search terms

skittles108K/yr -17.4%6.3% conv.
haribo roulette20K/yr +34.4%9.3% conv.
mentos mini27K/yr -6.3%6.7% conv.
skittles großpackung19K/yr +7.5%5.3% conv.
candybar süssigkeiten9K/yr +79.6%0.6% conv.
mini mentos12K/yr -3.1%5.0% conv.
süßigkeiten für candy bar5K/yr +31.4%0.2% conv.
süßigkeiten candy bar5K/yr +33.9%0.4% conv.
skittles sour7K/yr -9.7%6.6% conv.
thekenaufsteller süßigkeiten6K/yr -44.8%0.4% conv.

All search terms

Top candybar süssigkeiten products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skittles Fruits Süßigkeiten Box 14x38g Kaubonbons mit Fruchtgeschmack Vegane Snacks Süßigkeiten & Fruchtbonbons zum Teilen & Naschen für Partys Süßigkeiten Großpackungen

Skittles€7.244.7★2,938 rev

Skittles Fruits fruchtige Kaubonbons 15 x 136 g

M&M'S€15.043.9★390 rev

Haribo Roulette 50 Rollen 1 25 kg

HARIBO€11.284.7★1,970 rev

Mentos Fruit Mix Bucket Eimer mit 120 Mini-Rollen a 5 Frucht-Dragees Kaubonbons in den Sorten Orange Erdbeere Apfel & Zitrone vegan

MENTOS€15.464.7★3,085 rev

Skittles Crazy Sours Süßigkeiten Box 14x38g Saure Kaubonbons mit Fruchtgeschmack Vegane Snacks Süßigkeiten & Fruchtbonbons zum Teilen & Naschen für Partys Süßigkeiten Großpackungen

Skittles€7.034.6★943 rev

Newest

by launch date

Skittles Süßigkeiten Mix I 15-teiliges Vorteilspack I Fruits & Crazy Sours I 1400g I Verschiedene Größen I Probierpaket

Skittles€19.351 rev

6mo ago

nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen

nimm2 Lachgummi€5.443,525 rev

1y ago

Skittles Giants Gooey Vegane Süßigkeitentasche Süßigkeiten 125 g

Skittles€4.68435 rev

1y ago

Skittles Vegane Süßigkeiten-Beutel mit Dessert-Geschmack 152g inkl. Steam-Time ThankYou

Steam-Time€2.884 rev

2y ago

SKITTLES Fruits 136g

Skittles€1.84404 rev

2y ago

What buyers say about candybar süssigkeiten

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Mega lecker”

Preis-Leistungs-Verhältnis16%

“Super preis Leistung”

beworben Vs Tatsächliches Produkt6%

“so wie es sein soll”

Qualität insgesamt5%

“Sehr gutes Produkt”

Sauer5%

“Die Skittles Crazy Sours sind mega lecker”

Geschenk Zweck4%

“Ideal für unterwegs und zum verschenken”

Frische4%

“Super frisch”

Gesamtgröße3%

“Passt”

Geschmack3%

“Geschmacklich gut,”

Einfaches Kauen/Schlucken2%

“lassen sich gut kauen.”

What buyers complain about

Preis-Leistungs-Verhältnis22%

“Allerdings sind sie echt teuer”

beworben Vs Tatsächliches Produkt19%

“Wrong advertisement”

Ethischer Handel/Fairer Handel11%

“SCAM - Betrug”

Lagertemperatur7%

“Schokolade kam geschmolzen an”

Qualität insgesamt7%

“Das hat bei mir erhebliche Zweifel an der Qualität des Produkts geweckt”

Sauer6%

“Sehr sauer”

Geschmack insgesamt4%

“Die quadratischen Bonbons hatten einen deutlich veränderten, seltsamen Geschmack und wirkten nicht mehr frisch”

Einfaches Kauen/Schlucken4%

“Zudem ist das Mundgefühl eher schwierig: Die Fruchtgummis kleben extrem an den Zähnen und am Gaumen, was den Genuss etwas trübt”

Ölig/fettig1%

“Leider werde ich fett”

Abgestanden/verfault/verwöhnt1%

“wirkten nicht mehr frisch.”

Common questions

Is candybar süssigkeiten profitable to sell on Amazon Germany?: The niche generates €199K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (47/100).
How competitive is the candybar süssigkeiten niche?: 12 brands and 78 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in candybar süssigkeiten?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Ethischer Handel/Fairer Handel. The return rate is 0.1%.
When does demand for candybar süssigkeiten peak?: Demand peaks in Feb–Oct–Nov; the busiest month runs 2.6× the quietest.
What does it cost to enter the candybar süssigkeiten niche?: Listings span €1.84–€25.56; the average listing price is €12.22 (sweet spot $15–$100). The average incumbent carries 1,483 reviews — the moat a new listing must climb.