How competitive is the Candybar Süssigkeiten niche on Amazon Germany?

12 brands and 78 sellers compete in Candybar Süssigkeiten on Amazon Germany. The top 5 Candybar Süssigkeiten products take 58% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Candybar Süssigkeiten?

Candybar Süssigkeiten buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Ethischer Handel/Fairer Handel, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Candybar Süssigkeiten niche?

Candybar Süssigkeiten sells for €12.22 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.84–€25.56. The average incumbent carries 1,483 reviews — the moat a new listing must climb.

Candybar Süssigkeiten

soft demand (-5.4% this quarter) — Candybar Süssigkeiten doesn't clear our bar today.

Flapen Score

Skip it

Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46

This niche Category average · 1,367 niches

Is Candybar Süssigkeiten profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Candybar Süssigkeiten is a €199K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 47/100.

Candybar Süssigkeiten: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.4% over the last 90 days and 7.0% of searches end in a purchase.

€199K

revenue / yr

Units sold / yr20K

Search volume / yr-5.4%232K

Conversion rate7.0%

Avg price€12.22

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 78

Top-5 product click share58%

Open market11%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Candybar Süssigkeiten products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Skittles Fruits Süßigkeiten Box 14x38g Kaubonbons mit Fruchtgeschmack Vegane Snacks Süßigkeiten & Fruchtbonbons zum Teilen & Naschen für Partys Süßigkeiten Großpackungen

Price: €7.24
Rating: 4.7/5
Reviews: 2,938
Age: 9y ago

Skittles Fruits fruchtige Kaubonbons 15 x 136 g

Price: €15.04
Rating: 3.9/5
Reviews: 390
Age: 10y ago

Haribo Roulette 50 Rollen 1 25 kg

Price: €11.28
Rating: 4.7/5
Reviews: 1,970
Age: 15y ago

Mentos Fruit Mix Bucket Eimer mit 120 Mini-Rollen a 5 Frucht-Dragees Kaubonbons in den Sorten Orange Erdbeere Apfel & Zitrone vegan

Price: €15.46
Rating: 4.7/5
Reviews: 3,085
Age: 19y ago

Skittles Crazy Sours Süßigkeiten Box 14x38g Saure Kaubonbons mit Fruchtgeschmack Vegane Snacks Süßigkeiten & Fruchtbonbons zum Teilen & Naschen für Partys Süßigkeiten Großpackungen

Price: €7.03
Rating: 4.6/5
Reviews: 943
Age: 9y ago

Newest

by launch date

Skittles Süßigkeiten Mix I 15-teiliges Vorteilspack I Fruits & Crazy Sours I 1400g I Verschiedene Größen I Probierpaket

Price: €19.35
Rating: 5.0/5
Reviews: 1
Age: 6mo ago

nimm2 Lachgummi Minis Beutel 1 x 765 g (60 Mini Packs) Fruchtgummi mit Fruchtsaft und Vitaminen Einzeln verpacke Süßigkeiten-Tütchen

Price: €5.44
Rating: 4.8/5
Reviews: 3,525
Age: 1y ago

Skittles Giants Gooey Vegane Süßigkeitentasche Süßigkeiten 125 g

Price: €4.68
Rating: 4.6/5
Reviews: 435
Age: 1y ago

Skittles Vegane Süßigkeiten-Beutel mit Dessert-Geschmack 152g inkl. Steam-Time ThankYou

Price: €2.88
Rating: 4.0/5
Reviews: 4
Age: 2y ago

SKITTLES Fruits 136g

Price: €1.84
Rating: 4.6/5
Reviews: 404
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

Skittles45%
HARIBO17%
MENTOS12%
M&M'S10%
Genussleben5%
Tic Tac3%
Open — no brand owns it (6 brands, 9%)

Candybar Süssigkeiten demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR7.0%Products22Brands12Top 5 Brands89%OOS Rate0.7%Rating4.5★Reviews1,483Avg BSR#248

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 2.6×

Top Candybar Süssigkeiten search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

skittles108K/yr -17.4%6.3% conv.
haribo roulette20K/yr +34.4%9.3% conv.
mentos mini27K/yr -6.3%6.7% conv.
skittles großpackung19K/yr +7.5%5.3% conv.
candybar süssigkeiten9K/yr +79.6%0.6% conv.
mini mentos12K/yr -3.1%5.0% conv.
süßigkeiten für candy bar5K/yr +31.4%0.2% conv.
süßigkeiten candy bar5K/yr +33.9%0.4% conv.
skittles sour7K/yr -9.7%6.6% conv.
thekenaufsteller süßigkeiten6K/yr -44.8%0.4% conv.

What reviews say buyers love and hate about Candybar Süssigkeiten

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Geschmack insgesamt36%

“Mega lecker”

Preis-Leistungs-Verhältnis16%

“Super preis Leistung”

beworben Vs Tatsächliches Produkt6%

“so wie es sein soll”

Qualität insgesamt5%

“Sehr gutes Produkt”

Sauer5%

“Die Skittles Crazy Sours sind mega lecker”

What buyers complain about

83% of reviews

Preis-Leistungs-Verhältnis22%

“Allerdings sind sie echt teuer”

beworben Vs Tatsächliches Produkt19%

“Wrong advertisement”

Ethischer Handel/Fairer Handel11%

“SCAM - Betrug”

Lagertemperatur7%

“Schokolade kam geschmolzen an”

Qualität insgesamt7%

“Das hat bei mir erhebliche Zweifel an der Qualität des Produkts geweckt”

Common Candybar Süssigkeiten questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candybar Süssigkeiten 47/100 on Amazon Germany — Skip it. The niche generates €199K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.