Calvados
FailThe top 5 brands take 100% of clicks, so Calvados is a Fail.
- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €109K/yr51K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 30 sellers
Flapen Score
Calvados against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Calvados is stronger. Inside it, weaker.
Market
The Calvados market on Amazon at a glance
Shoppers on Amazon Germany searched for Calvados 51K times last year and spent an estimated €109K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- €109Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- calvados41K searches a year
02 · Price
A sale here is worth €27.07.
Listings sell for €27.07 on average, from €12.30 to €57.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €27.07 that is €7K to €14K a year per listing.
- Average price
- €27.07inside the $15 to $100 sweet spot
- Price range
- €12.30–€57.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €7K–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Bier, Wein & Spirituosen. It carries 169 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #8in Bier, Wein & Spirituosen
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 169per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Calvados products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Papidoux Fine Calvados - aus Äpfel der Normandie (1 x 0 7l) - über drei Jahre gereift mit mildem harmonischem Geschmack
- Price
- €12.30
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 18y ago

Papidoux XO Calvados - aus Äpfeln der Normandie (1 x 0 7l) - weit über sechs Jahre gereift mit eleganter Finesse und einem feinen Apfelaroma | 700 ml (1er Pack)
- Price
- €16.49
- Rating
- 4.6/5
- Reviews
- 327
- Age
- 13y ago

Chateau du Breuil - VSOP - Calvados (1 x 0.7 l)
- Price
- €23.04
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 12y ago

Papidoux VSOP Calvados - aus Äpfeln der Normandie (1 x 0 7l) - über fünf Jahre gereift mit mildem elegantem Geschmack
- Price
- €15.08
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 13y ago

Pays dAuge Calvados Pere Magloire XO 1er Pack (1 x 700 ml)
- Price
- €33.17
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 13y ago
Trending
estimated 90-day click momentum
Chateau du Breuil - Fine Calvados (1 x 0.7 l)
- Price
- €18.10
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 13y ago

Chateau du Breuil - 8 Jahre - Calvados (1 x 0.7 l)
- Price
- €33.33
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 13y ago

Pays dAuge Calvados Pere Magloire XO 1er Pack (1 x 700 ml)
- Price
- €33.17
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 13y ago

Chateau du Breuil - VSOP - Calvados (1 x 0.7 l)
- Price
- €23.04
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 12y ago

Dauphin Calvados Fruchtbetonter Apfelbrand aus der Normandie mit 40% vol. (1 x 0 7l)
- Price
- €16.43
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 13y ago
Newest
by launch date
Boulard Calvados Grand Solage in Geschenkpackung 40Prozent vol. (1 x 0.7 l)
- Price
- €27.89
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 12y ago

Chateau du Breuil - VSOP - Calvados (1 x 0.7 l)
- Price
- €23.04
- Rating
- 4.5/5
- Reviews
- 311
- Age
- 12y ago

Pays dAuge Calvados Pere Magloire XO 1er Pack (1 x 700 ml)
- Price
- €33.17
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 13y ago

Chateau du Breuil - Fine Calvados (1 x 0.7 l)
- Price
- €18.10
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 13y ago

Dauphin Calvados Fruchtbetonter Apfelbrand aus der Normandie mit 40% vol. (1 x 0 7l)
- Price
- €16.43
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Papidoux55%
- Chateau du Breuil28%
- Pere Magloire7%
- Calvados Dauphin6%
- Boulard4%
- Open — no brand owns it (0%)
Demand
Calvados search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Calvados search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- calvados41K/yr
- calvados normandie7K/yr
- calvados kaufen3K/yr
Reviews and returns
What reviews say buyers love and hate about Calvados
We read the reviews and the return reasons for every product selling here.
“man muss sich bewusst sein, dass man in der unteren Preisklasse einkauft.”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calvados questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









