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Calvados

Fail

The top 5 brands take 100% of clicks, so Calvados is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€109K/yr51K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
74%top-5 click share · 5 brands · 30 sellers

Flapen Score

Calvados against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Calvados is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calvados market on Amazon at a glance

Shoppers on Amazon Germany searched for Calvados 51K times last year and spent an estimated €109K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
7.8%
Market size, estimated
€109Ka year
Peak month
December3.4× the quietest month
Top search term
calvados41K searches a year

02 · Price

A sale here is worth €27.07.

Listings sell for €27.07 on average, from €12.30 to €57.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €27.07 that is €7K to €14K a year per listing.

Average price
€27.07inside the $15 to $100 sweet spot
Price range
€12.30–€57.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Bier, Wein & Spirituosen. It carries 169 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#8in Bier, Wein & Spirituosen
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
169per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Calvados products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 228%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Calvados search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Calvados search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calvados41K/yr
  • calvados normandie7K/yr
  • calvados kaufen3K/yr

Reviews and returns

What reviews say buyers love and hate about Calvados

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“man muss sich bewusst sein, dass man in der unteren Preisklasse einkauft.”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Calvados questions

Answered from the same tracked data.