butterscotch
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€19.38avg listing price — sweet spot $15–$100
Review moat
Great337avg incumbent reviews — the moat a new listing must climb
Price range
Great€9.91–€33.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€39K€39K/yr · 79K searches
According to Flapen's Amazon Germany niche tracking, butterscotch is a €39K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
butterscotch market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- €48K–€58K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #585
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 75%
- Out of stock
- 9.9%
- Avg brand age
- 78 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
32
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
18%
- Butterclub25%
- Generisch19%
- URGESCHMACK EVENTGRILLEN EST202014%
- De Kuyper9%
- MANDARINA8%
- Böser Kater7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top butterscotch search terms
- butterscotch49K/yr
- butter scotch13K/yr
- butterscotch likör13K/yr
- butter scotch whisky likör4K/yr
Top butterscotch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Butterscotch Karamell Likör I Original Caramel Liqueur 20% Vol. (1 x 0.5 l) I Vegan
Butterclub€17.174.6★1,048 rev
Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L
Generisch€14.444.8★13 rev
Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) 1 x 0 5 Liter
URGESCHMACK EVENTGRILLEN EST2020€16.714.6★62 rev
De Kuyper Butterscotch Liköre mit 15% vol. (1 x 0.7 l)
De Kuyper€12.554.5★766 rev
Butterscotch Karamell Likör 20% vol - 500 ml - Brennerei Henrich - Handcrafted - Caramel Liqueur
MANDARINA€20.744.8★75 rev
Newest
by launch date
Sasse Butterscotch Likör 16% Vol. 700 ml
Heimatgeist€15.872 rev
Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L
Generisch€14.4413 rev
BÖSER KATER Butterscotch Likör mit Whisky das perfekte Geschenk für jeden Anlass einzigartig milder Geschmack Noten von Karamell & Vanille Caramel Liqueur 0 5l - 20% Vol.
Böser Kater€22.5998 rev
Butterscotch Karamell Likör XL - 20% vol - 1 0 Liter - Brennerei Henrich - Handcrafted - Caramel Liqueur
MANDARINA€33.4575 rev
GOLDFINGER Butterscotsch Likör Paehler Rietberg 18% vol 0 7L
Paehler Rietberg€11.9915 rev
Trending
90-day click momentumSasse Butterscotch Likör 16% Vol. 700 ml
Heimatgeist€15.875.0★
Butterscotch Likör | original Butter-Scotch Karamell-Likör | 20% vol & 0 5L
Generisch€14.444.8★
ODonnell Moonshine Toffee Likör (Made in Berlin) 700ml Toffeelikör süß-kräftig & leicht rauchige - Karamell Whiskey Likör im Original Moonshine Schnaps Mason Jar (25%) Pur oder als Cocktail genießen
O'Donnell Moonshine€22.124.9★
Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) (2 x 0 5 L)
URGESCHMACK EVENTGRILLEN EST2020€31.804.6★
Urgeschmack Eventgrillen Butter Scotch Likör 17% Vol. (unser Karamellbonbon pur oder auf Eis in Kaffee über Vanilleeis oder Apfelstrudel oder mit Cola) 1 x 0 5 Liter
URGESCHMACK EVENTGRILLEN EST2020€16.714.6★
What buyers say about butterscotch
What buyers praise and complain about, mined from review topics.What buyers love
“Super Lecker”
“Wer es süß mag”
“Geschmacklich sehe lecker”
“Nettes Geschenk”
“Perfekt, wie beschrieben”
“Preis-Leistung ist top”
“Feiner Likör, empfehlenswert”
“Passt”
What buyers complain about
“Preis/ Leistung eher fraglich”
“Zu lecker”
“Geschmacklich nicht ganz das was ich erhofft hatte”
“Leider war die Flasche mit Butterscotch angesudelt und darauf der Staub des Kartons - musste die dann erstmal reinigen”
“Die Flaschen sind nur zu klein”
“Es roch irgendwie künstlich”
“Sollte ein Geschenk sein, wenn er gut gewesen wäre hätte ich noch eine Flasche bestellt”
Common questions
- Is butterscotch profitable to sell on Amazon Germany?
- The niche generates €39K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the butterscotch niche?
- 13 brands and 32 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in butterscotch?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
- When does demand for butterscotch peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the butterscotch niche?
- Listings span €9.91–€33.45; the average listing price is €19.38 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.