butterkekse
Worth a lookShows low returns (0.0%), but soft demand (-21.4% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great€21.09avg listing price — sweet spot $15–$100
Price range
Great€8.47–€64.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great397.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay€133K€133K/yr · 127K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, butterkekse is a €133K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
butterkekse market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €84K–€105K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 22%
- Sponsored
- 33%
- Out of stock
- 1.8%
- Avg brand age
- 72 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
56
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- HARIBO64%
- Lambertz13%
- Generisch8%
- Generic4%
- CAPICO3%
- Gummi Bären Land3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.6×
Top butterkekse search terms
- bruchware39K/yr
- haribo roulette20K/yr
- lambertz27K/yr
- lambertz gebäckmischung13K/yr
- 2. wahl / b-ware lebensmittel8K/yr
- bruchware 2.wahl4K/yr
- bruchware süßigkeiten4K/yr
- haribo roulette 50 rollen3K/yr
- lambertz lebkuchen9K/yr
Top butterkekse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Haribo Roulette 50 Rollen 1 25 kg
HARIBO€11.284.7★1,970 rev
HARIBO Mega-Roulette Fruchtgummi Box mit 40 x 45g Rollen
HARIBO€14.914.7★943 rev
Haribo Roulette - Fruchtgummi - 1 Karton mit 50 Rollen à 25 gr
HARIBO€13.584.6★291 rev
Haribo Cola-Roulette 50 Rollen 1er Pack (1 x 1.25 kg)
HARIBO€13.754.7★961 rev
Lambertz SCHOKO Gebäckmischung 1kg Bruchware 2.Wahl
Generisch€11.303.9★159 rev
Newest
by launch date
Aachener Printen + Köstlichkeiten Weihnachtsmischung mind. 6+ verschiedene Spezialitäten Lose Ware 1kg
Generisch€9.2067 rev
Capico Cookies Mix Box mit Snickers Mars Milky Way (2kg) ca. 150 Teile
CAPICO€27.97156 rev
Keksmischung 2. Wahl 1 5kg Großpackung Bunte Auswahl an Bruchkeksen Zartbitter- & Vollmilchschokolade Für Büro Familie & Partys
Gummi Bären Land€10.29206 rev
Lambertz Gebäckmischung 2. Wahl gute bunte Mischung mit und ohne Zartbitter und Vollmilch Gebäck 1000g
Generic€11.61418 rev
Lambertz SCHOKO Gebäckmischung 1kg Bruchware 2.Wahl
Generisch€11.30159 rev
Trending
90-day click momentum
Haribo Wurfmaterial für Karneval und Fasching - 1er Pack (1x10kg) - Minibeutel einzeln verpackt - Gummibärchen Mix
HARIBO€64.444.6★
3 er Pack Haribo Roulette 6 er Pack 3 x 150 g
The Great Canadian Tea€8.475.0★
Haribo Roulette - Fruchtgummi - 1 Karton mit 50 Rollen à 25 gr
HARIBO€13.584.6★
BRUCHWARE 10 kg Spülmaschinentabs I wasserlösliche Folie I für jeden Geschirrspüler geeignet I Multifunktionstabs I Qualitätsware I Spültabs I Geschirrspültabs
Die Seifenblase€32.934.1★
Haribo Roulette 50 Rollen 1 25 kg
HARIBO€11.284.7★
What buyers say about butterkekse
What buyers praise and complain about, mined from review topics.What buyers love
“Mega lecker”
“Keksmischung 2. Wahl”
“Alles bestens, preiswert und reicht lange”
“Qualität top, Auswahl geht so”
“Ansonsten sind die kekse sehr gut”
“Top Reinigung trotz Bruchware🧼 Gute Reinigungsleistung trotz Bruchware”
“Super frisch”
“Party Geschenk”
“so wie es sein soll”
“Geschmacklich gut,”
What buyers complain about
“Etwas teuer”
“Ware schmeckt extrem alt”
“Was man bekommt hat mit den Fotos absolut nichts zu tun”
“Die Qualität ist miserabel”
“Ware schmeckt extrem alt”
“Keksmischung”
“Klar etwas viele Krümel”
“Geschmack: Alt + Muffig”
“das ist für den Einsatz wirklich egal.”
“Trockene, alte und geschmacklos Kekse”
Top return reasons
Common questions
- Is butterkekse profitable to sell on Amazon Germany?
- The niche generates €133K/yr across 18 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the butterkekse niche?
- 9 brands and 56 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in butterkekse?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.0%.
- When does demand for butterkekse peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the butterkekse niche?
- Listings span €8.47–€64.44; the average listing price is €21.09 (sweet spot $15–$100). The average incumbent carries 398 reviews — the moat a new listing must climb.