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Buttercreme

brand-locked demand (top 5 brands take 99% of clicks) — Buttercreme doesn't clear our bar today.

Flapen Score

39
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Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

Market size 17Growth 24Conversion 85Competition 17Returns 100Price range 23Avg price 25Brand share 4Review moat 69Quality gap 57
This niche Category average · 1,367 niches

Is Buttercreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Buttercreme is a €67K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 39/100.

Buttercreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.6% over the last 90 days and 9.4% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr10K
Search volume / yr-1.6%80K
Conversion rate9.4%
Avg price€8.88

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 27
Top-5 product click share80%
Open market1%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement79%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews729

Top Buttercreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

€0€7K€13K€20K€27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

27

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • DECOCINO49%
  • FunCakes23%
  • RUF14%
  • Betty Crocker10%
  • GoodBake2%
  • Pillsbury1%

Buttercreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR9.4%Products14Brands6Top 5 Brands99%OOS Rate6.2%Rating4.4★Reviews729Avg BSR#90
2K2KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Buttercreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buttercreme29K/yr
  • buttercreme fertigmischung22K/yr
  • frosting11K/yr
  • buttercreme für torten9K/yr
  • betty crocker frosting5K/yr
  • frosting cream5K/yr

What reviews say buyers love and hate about Buttercreme

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geschmack insgesamt25%

Mega lecker

Benutzerfreundlichkeit21%

Easy

Qualität insgesamt11%

Super Produkt

Geschmack9%

schmeckt gut, nicht zu süß oder butterig

Backen7%

Luftig leichte Tortencreme

What buyers complain about

88% of reviews
Geschmack17%

auch kein Geschmack

Geschmack insgesamt17%

Schmeckt son bisschen nach Marshmellow

Süße17%

Zu süß und die creme ist kriselig

Funktionalität insgesamt17%

Hat leider nicht funktioniert, 3 x probiert :(

Geruch6%

für Blüchen/Boden usw riecht es nicht man für eine Ansatz.

Common Buttercreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buttercreme 39/100 on Amazon Germany — Skip it. The niche generates €67K/yr across 14 tracked products. Search demand moved -1.6% over the last 90 days.
Search demand for Buttercreme on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.