Buttercreme
FailThe top 5 brands take 99% of clicks, so Buttercreme is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €67K/yr80K searches / yr
- 90-day growth
- -1.6%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 27 sellers
Flapen Score
Buttercreme against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Buttercreme is stronger. Inside it, weaker.
Market
The Buttercreme market on Amazon at a glance
Shoppers on Amazon Germany searched for Buttercreme 80K times last year and spent an estimated €67K. The top 5 brands take 99% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -1.6%
- Conversion, latest week
- 9.4%
- Market size, estimated
- €67Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- buttercreme29K searches a year
02 · Price
A sale here is worth €8.88.
Listings sell for €8.88 on average, from €1.45 to €19.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €8.88 that is €2K to €4K a year per listing.
- Average price
- €8.88under the $15 to $100 sweet spot
- Price range
- €1.45–€19.06
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #90 within Koch- & Backzutaten. It carries 729 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 6.2%
- Average rank
- #90in Koch- & Backzutaten
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 729per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Buttercreme products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DECOCINO Vanille Buttercreme Fertigmischung (250g) - fertige Buttercreme Mischung im Vanille Geschmack ideal für Torten Kuchen und Cup Cakes Topping Motivtorten Frankfurter Kranz Geburstag
- Price
- €3.69
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 4y ago

FunCakes Mix für Buttercreme: Einfach zu verwenden cremig perfekt zum Dekorieren Abdecken und Füllen von Kuchen Belag auf Cupcakes Halal. 1 kg
- Price
- €7.27
- Rating
- 4.6/5
- Reviews
- 1,283
- Age
- 5y ago

DECOCINO Vanille Buttercreme Fertigmischung (3x250g) - fertige Buttercreme Mischung im Vanille Geschmack ideal für Torten Kuchen und Cup Cakes Topping Motivtorten Frankfurter Kranz Geburstag
- Price
- €9.79
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 5y ago

RUF Buttercreme mit Creme-Pudding zum Eindecken & Garnieren von Torten & Cupcakes Fondant-tauglich vielseitig anwendbar glutenfrei & vegan 2 x 70g
- Price
- €1.45
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 4y ago

DECOCINO Extra Weiß Topping 3 x 125 g ultraweiß mit angenehmem süßem Geschmack ideal für Hochzeitstorten Geburtstage Muffins und zum Naschen
- Price
- €8.30
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago
Trending
estimated 90-day click momentum
DECOCINO Extra Weiß Topping 3 x 125 g ultraweiß mit angenehmem süßem Geschmack ideal für Hochzeitstorten Geburtstage Muffins und zum Naschen
- Price
- €8.30
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

Pillsbury Funfetti Vanilla With Candy Bits Frosting (442g) - US Import!
- Price
- €19.06
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 9y ago

Betty Crocker Tempting Chocolate Icing 400g - verführerische Schokoladen Kuchenglasur
- Price
- €9.79
- Rating
- 4.3/5
- Reviews
- 185
- Age
- 10y ago

Betty Teller
- Price
- €9.15
- Rating
- 3.8/5
- Reviews
- 21
- Age
- 6y ago

Betty Crocker Rich & Creamy Icing - Vanilla (450g)
- Price
- €10.13
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 13y ago
Newest
by launch date
DECOCINO Extra Weiß Topping 3 x 125 g ultraweiß mit angenehmem süßem Geschmack ideal für Hochzeitstorten Geburtstage Muffins und zum Naschen
- Price
- €8.30
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 1y ago

GoodBake Buttercreme Fertigmischung Vanille (750g) Tortencreme zum Einstreichen Garnieren Füllen oder als Topping für Cupcakes fondant-tauglich
- Price
- €9.73
- Rating
- 4.3/5
- Reviews
- 264
- Age
- 2y ago

FunCakes Mix für Schweizer Baiser Buttercreme: Einfach zu verwenden cremig perfekt zum Dekorieren Abdecken und Füllen von Kuchen Belag auf Cupcakes. 800 g.
- Price
- €6.52
- Rating
- 4.2/5
- Reviews
- 181
- Age
- 3y ago

RUF Buttercreme mit Creme-Pudding zum Eindecken & Garnieren von Torten & Cupcakes Fondant-tauglich vielseitig anwendbar glutenfrei & vegan 2 x 70g
- Price
- €1.45
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 4y ago

DECOCINO Vanille Buttercreme Fertigmischung (250g) - fertige Buttercreme Mischung im Vanille Geschmack ideal für Torten Kuchen und Cup Cakes Topping Motivtorten Frankfurter Kranz Geburstag
- Price
- €3.69
- Rating
- 4.6/5
- Reviews
- 1,755
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
27
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- DECOCINO49%
- FunCakes23%
- RUF14%
- Betty Crocker10%
- GoodBake2%
- Pillsbury1%
Demand
Buttercreme search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Buttercreme search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- buttercreme29K/yr
- buttercreme fertigmischung22K/yr
- frosting11K/yr
- buttercreme für torten9K/yr
- betty crocker frosting5K/yr
- frosting cream5K/yr
Reviews and returns
What reviews say buyers love and hate about Buttercreme
We read the reviews and the return reasons for every product selling here.
“auch kein Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Buttercreme questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









