Butter
Butter shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 46
Is Butter profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Butter is a €117K/yr Amazon Germany market (290K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +5.3% over the last 90 days and 4.6% of searches end in a purchase.
€117K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MIIL Süßrahmbutter (0.25 kg)
- Price
- €1.26
- Rating
- 4.8/5
- Reviews
- 281
- Age
- 1y ago
Berchtesgadener Land Butter aus frischem Berg- und Alpenrahm 250 g
- Price
- €2.83
- Rating
- 4.7/5
- Reviews
- 304
- Age
- 9y ago
Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)
- Price
- €3.35
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 2mo ago
Jeden Tag Deutsche Markenbutter 250g
- Price
- €1.55
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 7y ago
24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
- Price
- €10.24
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1mo ago
Trending
90-day click momentum
Fmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag
- Price
- €13.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
DIANLIANG 2 Stück Anti Stress Butter Stick XXL
- Price
- €8.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago
3 Stück Butter Cheese Squishy Käse Squishy Stressball Erwachsene Kinder Sensorik Anti Stress Spielzeug Stressbälle Squishies Fidget Toys Quetschball für Stressabbau Geschenke
- Price
- €17.37
- Rating
- 3.4/5
- Reviews
- 2
- Age
- 4mo ago
Butter Squishy 2er-Set Gelbe Und Rosa Antistress Spielzeug Sensorisches Fidget Toy Für Erwachsene Geschenk Für Stressabbau
- Price
- €11.08
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 3mo ago
24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
- Price
- €10.24
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1mo ago
Newest
by launch date24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
- Price
- €10.24
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 1mo ago
Squeeze Toy Butter - Lustiges Squishy Fidget Toy für Kinder & Erwachsene - Weicher Antistressball Quetschball zum Kneten - Stressball Scherzartikel (Gelb / Regenbogen 1er 2er 3er Set) (2er Gelb)
- Price
- €14.54
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1mo ago
Fmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag
- Price
- €13.35
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
2 Stück Butter Squishy Sensorik Spielzeug Für Stressabbau Und Konzentration Ideal Für Büro Schule Und Autismus Therapie 14 cm Weiches Quetschspielzeug
- Price
- €10.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)
- Price
- €3.35
- Rating
- 3.7/5
- Reviews
- 29
- Age
- 2mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
23 rising
Sellers
23
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
44%
Top 20: 86%
Open market
42%
- Miil18%
- Generisch12%
- Berchtesgadener Land9%
- Weihenstephan7%
- Arla Kærgården6%
- Jeden Tag6%
Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
What reviews say buyers love and hate about Butter
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Schmeckt lecker”
“top produkt gutes preis-leistung-service-verhältnis”
“Gut streichfähig, mit Buttergeschmack”
“Lecker frische Bio Butter”
“Beruhigt das Gewissen und schmeckt auch”
What buyers complain about
100% of reviews“Bereits am ersten Tag gingen die Spielzeuge kaputt und fielen auseinander”
“Leider kam dieses Produkt schon beschädigt bei uns an”
“Schlechte Qualität – bereits am ersten Tag kaputt”
“Etwas klein”
“Denn die Butter war teuer”
Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
