Butter
MaybeAn estimated 0.0% of orders come back. But products sell for $8.73 on average, outside the sweet spot, so Butter is a Maybe.
- Flapen Score
- 59 / 100Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 4659
- Market size
- €117K/yr290K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 44%top-5 click share · 23 brands · 23 sellers
Flapen Score
Butter against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Butter is stronger. Inside it, weaker.
Market
The Butter market on Amazon at a glance
Shoppers on Amazon Germany searched for Butter 290K times last year and spent an estimated €117K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 4.6%
- Market size, estimated
- €117Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- butter285K searches a year
02 · Price
A sale here is worth €8.73.
Listings sell for €8.73 on average, from €1.26 to €35.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €8.73 that is €11K to €13K a year per listing.
- Average price
- €8.73under the $15 to $100 sweet spot
- Price range
- €1.26–€35.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €11K–€13K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
35% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #120 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 100 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 65%
- Out of stock, average day
- 7.4%
- Average rank
- #120in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 100per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
23
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
44%
Top 20: 86%
Open market
42%
- Brand 118%
- Brand 212%
- Brand 39%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Butter
We read the reviews and the return reasons for every product selling here.
“Bereits am ersten Tag gingen die Spielzeuge kaputt und fielen auseinander”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter questions
Answered from the same tracked data.