Butter

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months

290K

Growth, 90 days vs prior 90

+5.3%

Conversion, latest week

4.6%

Market size, estimated

€117Ka year

Peak month

November2.1× the quietest month

Top search term

butter285K searches a year

Listings sell for €8.73 on average, from €1.26 to €35.76. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At €8.73 that is €11K to €13K a year per listing.

Average price

€8.73under the $15 to $100 sweet spot

Price range

€1.26–€35.76

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

€11K–€13K

Returns

0.0%of orders · Amazon Germany median 1.1%

35% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #120 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 100 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

65%

Out of stock, average day

7.4%

Average rank

#120in Milchprodukte, Eier & Alternativen auf Pflanzenbasis

Average rating

4.30 starsAmazon Germany average 4.37 stars

Average reviews

100per listing

Listings tracked

31

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months