butter
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible99.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good€1.26–€35.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Okay€117K€117K/yr · 290K searches
Avg price
Bad€8.73avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, butter is a €117K/yr Amazon Germany market (290K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
butter market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- €349K–€437K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 35%
- Out of stock
- 7.4%
- Avg brand age
- 42 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
23
Top-5 brand share
52%
Top 20: 97%
Top-5 click share
44%
Top 20: 86%
Open market
42%
- Miil18%
- Generisch12%
- Berchtesgadener Land9%
- Weihenstephan7%
- Arla Kærgården6%
- Jeden Tag6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIIL Süßrahmbutter (0.25 kg)
Miil€1.264.8★281 rev
Berchtesgadener Land Butter aus frischem Berg- und Alpenrahm 250 g
Berchtesgadener Land€2.834.7★304 rev
Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)
Generisch€3.353.7★29 rev
Jeden Tag Deutsche Markenbutter 250g
Jeden Tag€1.554.6★1,099 rev
24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
Generisch€10.243.6★9 rev
Newest
by launch date24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
Generisch€10.249 rev
Squeeze Toy Butter - Lustiges Squishy Fidget Toy für Kinder & Erwachsene - Weicher Antistressball Quetschball zum Kneten - Stressball Scherzartikel (Gelb / Regenbogen 1er 2er 3er Set) (2er Gelb)
TrendandStylez€14.543 rev
Fmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag
Fmalra€13.351 rev
2 Stück Butter Squishy Sensorik Spielzeug Für Stressabbau Und Konzentration Ideal Für Büro Schule Und Autismus Therapie 14 cm Weiches Quetschspielzeug
SxiGxiv€10.220 rev
Butter Stick Stressabbau Spielzeug Weiche Neuheit Squeeze Spielzeug Gefälschte Butter Squishy Streich für Angstlinderung Sensorisches Spaß Geschenk für Büro Erwachsene (1PCS)
Generisch€3.3529 rev
Trending
90-day click momentumFmalra Butter Squishy 2er Butter Quetschspielzeug Antistressball aus PU Butterform Squeeze Stressabbau für Büro Schule und Alltag
Fmalra€13.355.0★
DIANLIANG 2 Stück Anti Stress Butter Stick XXL
DIANLIANG€8.655.0★
3 Stück Butter Cheese Squishy Käse Squishy Stressball Erwachsene Kinder Sensorik Anti Stress Spielzeug Stressbälle Squishies Fidget Toys Quetschball für Stressabbau Geschenke
Pipihome€17.373.4★
Butter Squishy 2er-Set Gelbe Und Rosa Antistress Spielzeug Sensorisches Fidget Toy Für Erwachsene Geschenk Für Stressabbau
YQOPDEBD€11.084.0★
24cm Giant Butter Squishy - 14oz Big Jumbo Squishy Butter Stick - Slow Rebound Big Butters Squeeze Stress Ball Large Butters Fidget Relief Slow Rising Fun for Anxiety Relief Party Favors (1pc)
Generisch€10.243.6★
What buyers say about butter
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt lecker”
“top produkt gutes preis-leistung-service-verhältnis”
“Gut streichfähig, mit Buttergeschmack”
“Lecker frische Bio Butter”
“Beruhigt das Gewissen und schmeckt auch”
“Ganz weich - spannende Konsistenz”
“Wirklich gute Butter”
“Die langsame Rückstellung ist extrem befriedigend”
“Spaß für die ganze Familie garantiert”
“Wird gut gekühlt geliefert”
What buyers complain about
“Bereits am ersten Tag gingen die Spielzeuge kaputt und fielen auseinander”
“Leider kam dieses Produkt schon beschädigt bei uns an”
“Schlechte Qualität – bereits am ersten Tag kaputt”
“Etwas klein”
“Denn die Butter war teuer”
“Falsche Materialwahl”
“ich finde sie riechen super unangenehm”
“Es war außerdem klebrig”
Top return reasons
Common questions
- Is butter profitable to sell on Amazon Germany?
- The niche generates €117K/yr across 31 tracked products. 4 of 15 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the butter niche?
- 23 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in butter?
- Top complaints mined from reviews: Haltbarkeit, Defekt Material/Teile, Qualität insgesamt. The return rate is 0.0%.
- When does demand for butter peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the butter niche?
- Listings span €1.26–€35.76; the average listing price is €8.73 (sweet spot $15–$100). The average incumbent carries 100 reviews — the moat a new listing must climb.