burrata
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($6.65 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Review moat
Incredible97.64avg incumbent reviews — the moat a new listing must climb
Price range
Good€0.83–€35.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€99K€99K/yr · 79K searches
Avg price
Bad€6.65avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, burrata is a €99K/yr Amazon Germany market (79K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
burrata market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- €166K–€200K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 4%
- Out of stock
- 4.5%
- Avg brand age
- 70 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
10
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
14%
- Miil38%
- Alnatura19%
- Jeden Tag15%
- Galbanino5%
- GALBANI5%
- Brimi4%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top burrata search terms
- mozzarella52K/yr
- burrata13K/yr
- mozarella6K/yr
- büffelmozzarella3K/yr
- mozzarella käse4K/yr
- buratta773/yr
- mozarelle44/yr
- mozarellakäse19/yr
Top burrata products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
MIIL Büffel-Burrata (0.12 kg)
Miil€2.221 rev
MIIL Büffelmozzarella aus Kampanien g.U. (0.12 kg)
Miil€1.966 rev
Rotkäppchen Mozzarella Sticks (0.15 kg)
Rotkäppchen€3.002 rev
Brimi Burrata (0.1 kg)
Brimi€2.131 rev
Alnatura BIO Mozzarella Minis (0.12 kg)
Alnatura€2.0015 rev
Trending
90-day click momentumWhat buyers say about burrata
What buyers praise and complain about, mined from review topics.What buyers love
“Super lecker”
“Schmeckt cremig und lecker”
“Empfehlenswert, sehr lecker für Bruchetta benutzt”
“Gutes Gewürz”
“Sehr gutes Preis-Leistungs-Verhältnis”
“Frischer und milder Mozzarella mit guter Konsistenz”
“Besonders praktisch ist es, wenn man schnell kochen möchte, ohne viele einzelne Gewürze zu kombinieren”
“Gut zu portionieren”
“die Mischung ausgewogen.”
What buyers complain about
“Qualität verschlechtert”
“Ein kleiner Nachteil ist der hohe Salzanteil, wodurch man vorsichtig dosieren sollte”
“Eher fade”
Common questions
- Is burrata profitable to sell on Amazon Germany?
- The niche generates €99K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the burrata niche?
- 16 brands and 10 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in burrata?
- Top complaints mined from reviews: Qualität insgesamt, Salzgehalt, Abgestanden/verfault/verwöhnt. The return rate is 0.0%.
- When does demand for burrata peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the burrata niche?
- Listings span €0.83–€35.25; the average listing price is €6.65 (sweet spot $15–$100). The average incumbent carries 98 reviews — the moat a new listing must climb.