Burrata
MaybeAn estimated 0.0% of orders come back. But products sell for $6.65 on average, outside the sweet spot, so Burrata is a Maybe.
- Flapen Score
- 54 / 100Top 15% of 1,367 Lebensmittel & Getränke niches · +8 vs the category median of 4654
- Market size
- €99K/yr79K searches / yr
- 90-day growth
- +12.0%search demand this quarter
- Competition
- 51%top-5 click share · 16 brands · 10 sellers
Flapen Score
Burrata against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Burrata is stronger. Inside it, weaker.
Market
The Burrata market on Amazon at a glance
Shoppers on Amazon Germany searched for Burrata 79K times last year and spent an estimated €99K. The top 5 brands take 82% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €99K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +12.0%
- Conversion, latest week
- 18.8%
- Market size, estimated
- €99Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- mozzarella52K searches a year
02 · Price
A sale here is worth €6.65.
Listings sell for €6.65 on average, from €0.83 to €35.25. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €6.65 that is €3K to €5K a year per listing.
- Average price
- €6.65under the $15 to $100 sweet spot
- Price range
- €0.83–€35.25
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #21 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 98 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 75%
- Out of stock, average day
- 4.5%
- Average rank
- #21in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
- Average rating
- 4.55 starsAmazon Germany average 4.37 stars
- Average reviews
- 98per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Burrata products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Miil Mozzarella (0.12 kg)
- Price
- €0.83
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 1y ago

Alnatura Bio Mozzarella 125g
- Price
- €1.54
- Rating
- 4.7/5
- Reviews
- 465
- Age
- 9y ago

Miil Mozzarella mini (0.15 kg)
- Price
- €1.55
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Jeden Tag Mozzarella Gerieben 250g
- Price
- €1.83
- Rating
- 4.7/5
- Reviews
- 126
- Age
- 6y ago

Galbani Mozzarella 125 g
- Price
- €1.96
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 3y ago
Trending
estimated 90-day click momentum
MIIL Büffel-Burrata (0.12 kg)
- Price
- €2.22
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

Rotkäppchen Mozzarella Sticks (0.15 kg)
- Price
- €3.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

MIIL Büffelmozzarella aus Kampanien g.U. (0.12 kg)
- Price
- €1.96
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

Brimi Burrata (0.1 kg)
- Price
- €2.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Alnatura BIO Mozzarella Minis (0.12 kg)
- Price
- €2.00
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
MIIL Büffel-Burrata (0.12 kg)
- Price
- €2.22
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 7mo ago

MIIL Büffelmozzarella aus Kampanien g.U. (0.12 kg)
- Price
- €1.96
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

Rotkäppchen Mozzarella Sticks (0.15 kg)
- Price
- €3.00
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

Brimi Burrata (0.1 kg)
- Price
- €2.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Alnatura BIO Mozzarella Minis (0.12 kg)
- Price
- €2.00
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
10
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 91%
Open market
14%
- Miil38%
- Alnatura19%
- Jeden Tag15%
- Galbanino5%
- GALBANI5%
- Brimi4%
- Open — no brand owns it (10 brands, 14%)
Demand
Burrata search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Burrata search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mozzarella52K/yr
- burrata13K/yr
- mozarella6K/yr
- büffelmozzarella3K/yr
- mozzarella käse4K/yr
- buratta773/yr
- mozarelle44/yr
- mozarellakäse19/yr
Reviews and returns
What reviews say buyers love and hate about Burrata
We read the reviews and the return reasons for every product selling here.
“Qualität verschlechtert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burrata questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









