Bundeswehr
MaybeAn estimated 1.0% of orders come back. But buyers convert on only 0.8% of searches, so Bundeswehr is a Maybe.
- Flapen Score
- 51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 4651
- Market size
- €69K/yr459K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 87 sellers
Flapen Score
Bundeswehr against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Bundeswehr is stronger. Inside it, weaker.
Market
The Bundeswehr market on Amazon at a glance
Shoppers on Amazon Germany searched for Bundeswehr 459K times last year and spent an estimated €69K. The top 5 brands take 60% of clicks. Demand peaks in Aug. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €69Ka year
- Peak month
- August2.5× the quietest month
- Top search term
- bundeswehr344K searches a year
02 · Price
A sale here is worth €18.78.
Listings sell for €18.78 on average, from €4.64 to €70.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €18.78 that is €0 to €2K a year per listing.
- Average price
- €18.78inside the $15 to $100 sweet spot
- Price range
- €4.64–€70.83
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #520 within Brot & Backwaren. It carries 1,248 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 80%
- Out of stock, average day
- 2.9%
- Average rank
- #520in Brot & Backwaren
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,248per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Bundeswehr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MFH BW Tropenhemd mit Klett und Hoheitsabzeichen (Oliv 7)
- Price
- €11.49
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 9y ago

EOTW Paracord Schlüsselanhänger Karabiner Karabinerhaken D Ring Schlüsselband Schlüsselring für Motorrad Auto Camping Wandern Männer Frau Kinder (1 Schwarz)
- Price
- €4.67
- Rating
- 4.6/5
- Reviews
- 2,566
- Age
- 5y ago

BWuM Bundeswehr Sportshirt mit Flaggen & Adler Größe:7 (XL) Farbe:Oliv
- Price
- €16.63
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 1y ago

MFH BW Tropenhemd mit Klett und Hoheitsabzeichen (Schwarz 6)
- Price
- €11.16
- Rating
- 4.5/5
- Reviews
- 2,138
- Age
- 9y ago

MFH Tactical Handschuhe Action (Oliv XL)
- Price
- €17.18
- Rating
- 4.4/5
- Reviews
- 1,018
- Age
- 9y ago
Trending
estimated 90-day click momentum
AR TACTICAL GMBH BW Bundeswehr Pullover Oliv Neu (XXL)
- Price
- €26.70
- Rating
- 3.9/5
- Reviews
- 62
- Age
- 11y ago

HATIESTEEL Herren Deutschland Half Zip Pullover mit Stehkragen Sport & Freizeit Sweatshirt aus 100% Polyester(Schwarz Medium)
- Price
- €24.16
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 7mo ago

Condor Herren Langarm Pilotenhemd ohne abnehmbare Schulterklappen Kleyad Größe:47/48 Farbe:hellblau/bleu
- Price
- €27.60
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 4y ago

Peakwell Herren Fleece Pullover Sweatshirt Armeegrün XXL
- Price
- €30.31
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 1y ago

EOTW Paracord Schlüsselanhänger Karabiner Karabinerhaken D Ring Schlüsselband Schlüsselring für Motorrad Auto Camping Wandern Männer Frau Kinder (1Orange)
- Price
- €4.64
- Rating
- 4.6/5
- Reviews
- 2,566
- Age
- 5y ago
Newest
by launch date
HATIESTEEL Herren Deutschland Half Zip Pullover mit Stehkragen Sport & Freizeit Sweatshirt aus 100% Polyester(Schwarz Medium)
- Price
- €24.16
- Rating
- 3.5/5
- Reviews
- 4
- Age
- 7mo ago

BWuM Bundeswehr Sportshirt mit Flaggen & Adler Größe:7 (XL) Farbe:Oliv
- Price
- €16.63
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 1y ago

Peakwell Herren Fleece Pullover Sweatshirt Armeegrün XXL
- Price
- €30.31
- Rating
- 4.6/5
- Reviews
- 501
- Age
- 1y ago

Huuraa Unisex Socken Quietscheente Soldat Gummiente Bundeswehr 42/46 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Bundeswehr Tropen T-Shirt BW Tropenhemd Unterhemd mit Deutschlandfahnen nach TL BDU Tactical Kurzarm Kampfshirt - OHNE Brustpatch BW-Khaki L
- Price
- €14.46
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
87
Est. top-5 brand share
60%
Top 20: 93%
Est. top-5 click share
41%
Top 20: 81%
Open market
35%
- MFH28%
- EOTW14%
- BWuM8%
- Feddeck5%
- GAWILO5%
- Leo Köhler4%
Demand
Bundeswehr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.5×
Search terms
Top Bundeswehr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bundeswehr344K/yr
- paracord schlüsselanhänger27K/yr
- schlüsselanhänger paracord16K/yr
- paracord anhänger9K/yr
- hartkekse7K/yr
- panzerkekse7K/yr
- schlüsselband paracord5K/yr
- bundeswehr shop9K/yr
- panzerplatten hartkekse4K/yr
- panzerplatten3K/yr
Reviews and returns
What reviews say buyers love and hate about Bundeswehr
We read the reviews and the return reasons for every product selling here.
“Ist halt Billig Ware”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bundeswehr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









