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Buffalo Sauce

Fail

The top 5 brands take 100% of clicks, so Buffalo Sauce is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€9K/yr13K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
71%top-5 click share · 5 brands · 19 sellers

Flapen Score

Buffalo Sauce against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Buffalo Sauce is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buffalo Sauce market on Amazon at a glance

Shoppers on Amazon Germany searched for Buffalo Sauce 13K times last year and spent an estimated €9K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
3.0%
Market size, estimated
€9Ka year
Peak month
February3.3× the quietest month
Top search term
franks hot sauce9K searches a year

02 · Price

A sale here is worth €23.90.

Listings sell for €23.90 on average, from €10.62 to €45.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €23.90 that is €0 to €2K a year per listing.

Average price
€23.90inside the $15 to $100 sweet spot
Price range
€10.62–€45.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #464 within Saucen & Marinaden. It carries 847 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
27%
Out of stock, average day
9.3%
Average rank
#464in Saucen & Marinaden
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
847per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Buffalo Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 226%
  • Brand 320%
  • Brand 410%
  • Brand 59%

Demand

Buffalo Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Buffalo Sauce

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Übertriebn teuer”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Buffalo Sauce questions

Answered from the same tracked data.