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Budweiser

Fail

Demand is soft, at -89.6% this quarter, so Budweiser is a Fail.

Flapen Score
37
37 / 100
Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Market size
€34K/yr75K searches / yr
90-day growth
-89.6%search demand this quarter
Competition
56%top-5 click share · 6 brands · 12 sellers

Flapen Score

Budweiser against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Budweiser is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Budweiser market on Amazon at a glance

Shoppers on Amazon Germany searched for Budweiser 75K times last year and spent an estimated €34K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -89.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €34K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-89.6%
Conversion, latest week
3.7%
Market size, estimated
€34Ka year
Peak month
December2.9× the quietest month
Top search term
altenburger senf13K searches a year

02 · Price

A sale here is worth €12.37.

Listings sell for €12.37 on average, from €3.64 to €32.71. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €12.37 that is €0 to €1K a year per listing.

Average price
€12.37under the $15 to $100 sweet spot
Price range
€3.64–€32.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #77 within Geschenkkörbe & Feinkostgeschenke. It carries 531 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
73%
Out of stock, average day
12.2%
Average rank
#77in Geschenkkörbe & Feinkostgeschenke
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
531per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Budweiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

0%

  • Brand 185%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Budweiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Budweiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • altenburger senf13K/yr
  • senf geschenkset13K/yr
  • ostergeschenke männer23K/yr
  • ostergeschenk männer17K/yr
  • ostergeschenke erwachsene männer9K/yr

Reviews and returns

What reviews say buyers love and hate about Budweiser

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Geschenk Zweck”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Mini und überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Budweiser questions

Answered from the same tracked data.