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Buchweizenflocken

Fail

The top 5 products take 100% of clicks, so Buchweizenflocken is a Fail.

Flapen Score
35
35 / 100
Ranks 1,239 of 1,367 Lebensmittel & Getränke niches · −11 vs the category median of 46
Market size
€109K/yr89K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 11 sellers

Flapen Score

Buchweizenflocken against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Buchweizenflocken is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Buchweizenflocken market on Amazon at a glance

Shoppers on Amazon Germany searched for Buchweizenflocken 89K times last year and spent an estimated €109K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €109K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
13.9%
Market size, estimated
€109Ka year
Peak month
January2.2× the quietest month
Top search term
buchweizenflocken68K searches a year

02 · Price

A sale here is worth €8.86.

Listings sell for €8.86 on average, from €2.45 to €13.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At €8.86 that is €27K to €35K a year per listing.

Average price
€8.86under the $15 to $100 sweet spot
Price range
€2.45–€13.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
€27K–€35K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #4 within Frühstücksmüsli. It carries 252 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
12.8%
Average rank
#4in Frühstücksmüsli
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
252per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Buchweizenflocken products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

€0€22K€44K€66K€87K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Alnatura70%
  • Bauernladenhelene nachhaltig-regional-saisonal16%
  • Reformhaus6%
  • KoRo4%
  • Dovgan4%
  • Open — no brand owns it (0%)

Demand

Buchweizenflocken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Buchweizenflocken search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • buchweizenflocken68K/yr
  • buchweizenflocken bio8K/yr
  • buchweizen gepufft5K/yr
  • gepuffter buchweizen4K/yr
  • buchweizen flocken4K/yr

Reviews and returns

What reviews say buyers love and hate about Buchweizenflocken

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Geruch”
<0.1%of orders come back, a rate Amazon rounds to zero
“Riecht nach Motoröl und schmeckt chemisch”
A buyer, on “Geruch”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Buchweizenflocken questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data