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Buchweizen

brand-locked demand (top 5 brands take 96% of clicks) — Buchweizen doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

Market size 33Growth 14Conversion 81Competition 14Returns 100Price range 50Avg price 35Brand share 10Review moat 84Quality gap 27
This niche Category average · 1,367 niches

Is Buchweizen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Buchweizen is a €159K/yr Amazon Germany market (182K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–May. Verdict: Skip it — 39/100.

Buchweizen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.4% over the last 90 days and 8.6% of searches end in a purchase.

€159K

revenue / yr

Units sold / yr25K
Search volume / yr-22.4%182K
Conversion rate8.6%
Avg price€10.21

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 17
Top-5 product click share84%
Open market4%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement33%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews313

Top Buchweizen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€24K€48K€72K€95K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Alnatura47%
  • Dovgan30%
  • PassionBio8%
  • BIO-Manufaktur ERBER 100% Natur6%
  • Uvelka4%
  • KoRo4%
  • Open — no brand owns it (0%)

Buchweizen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume182KCVR8.6%Products9Brands6Top 5 Brands96%OOS Rate4.6%Rating4.6★Reviews313Avg BSR#8
13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 2.5×

Top Buchweizen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • buchweizen156K/yr
  • buchweizen bio13K/yr
  • buckwheat8K/yr
  • bio buchweizen5K/yr

What reviews say buyers love and hate about Buchweizen

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Qualität insgesamt33%

Bestes Qualität

Geschmack insgesamt20%

Schmeckt

Geschmack9%

Leckerer nussiger Geschmack

Preis-Leistungs-Verhältnis8%

Gute Preis

Gesundheitliche Vorteile – insgesamt5%

Schmeckt und ist nahrhaft

What buyers complain about

94% of reviews
Lagertemperatur17%

geschälter Buchweizen

Geschmack insgesamt15%

Schmeckt mir nicht

Gewicht schwer11%

An den Versender: die 2kg Buchweizenpackung ist zu schwer für den Karton

Benutzerfreundlichkeit11%

Daher für vorgesehenen Gebrauch unbrauchbar

Geruch11%

Supermarkt, vom Supermarkt riecht es immer nach Schimmel, hier ist es nicht der Fall, esse ich gerne

Common Buchweizen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Buchweizen 39/100 on Amazon Germany — Skip it. The niche generates €159K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.4% over the last 90 days.
Search demand for Buchweizen on Amazon Germany peaks in Mar–May, where the busiest month runs 2.5× the quietest.