Is buchweizen profitable to sell on Amazon Germany?

The niche generates €159K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (39/100).

How competitive is the buchweizen niche?

6 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in buchweizen?

Top complaints mined from reviews: Lagertemperatur, Geschmack insgesamt, Gewicht schwer. The return rate is 0.0%.

When does demand for buchweizen peak?

Demand peaks in Mar–May; the busiest month runs 2.5× the quietest.

What does it cost to enter the buchweizen niche?

Listings span €2.45–€27.43; the average listing price is €10.21 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.

buchweizen

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great312.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Price range

Good€2.45–€27.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.21

avg listing price — sweet spot $15–$100

Market size

Okay€159K

€159K/yr · 182K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.4%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, buchweizen is a €159K/yr Amazon Germany market (182K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–May. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

buchweizen market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: €204K–€255K; units × avg price
Conversion rate: 8.6%
Avg BSR: #8
Page quality: 0%
Prime: 56%
Sponsored: 33%
Out of stock: 4.6%
Avg brand age: 69 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Alnatura47%
Dovgan30%
PassionBio8%
BIO-Manufaktur ERBER 100% Natur6%
Uvelka4%
KoRo4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.4% search growth over the last 90 days.

Peak months: Mar, May · busiest ÷ quietest = 2.5×

Open Trend

Top buchweizen search terms

buchweizen156K/yr -21.7%8.2% conv.
buchweizen bio13K/yr -31.9%9.9% conv.
buckwheat8K/yr -15.9%6.1% conv.
bio buchweizen5K/yr -29.7%6.2% conv.

All search terms

Top buchweizen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Buchweizen 500g

Alnatura€2.474.7★269 rev

Dovgan Buchweizen 5er Pack (5 x 1 kg)

Dovgan€16.344.7★900 rev

PassionBio Bio Buchweizen 2 KG - wiederverschließbare Verpackung - in Rohkostqualität

PassionBio€11.154.6★75 rev

Dovgan Buchweizen Geschält und Geröstet 1 KG

Dovgan€5.594.5★217 rev

Bio-Buchweizenkörner 1000 g glutenfrei zertifiziert keimfähig schonend geschält ohne Wärmezufuhr in Oberbayern/Deutschland angebaut aus Demeter Landwirtschaft

BIO-Manufaktur ERBER 100% Natur€8.514.5★142 rev

Newest

by launch date

KoRo - Bio Buchweizen 2 kg - Pflanzliche Proteinquelle - Ballaststoffquelle - Ideal als Beilage Topping Müsli oder zum Backen

KoRo€12.04191 rev

11mo ago

Bio-Buchweizenkörner 1000 g glutenfrei zertifiziert keimfähig schonend geschält ohne Wärmezufuhr in Oberbayern/Deutschland angebaut aus Demeter Landwirtschaft

BIO-Manufaktur ERBER 100% Natur€8.51142 rev

1y ago

PassionBio Bio Buchweizen 2 KG - wiederverschließbare Verpackung - in Rohkostqualität

PassionBio€11.1575 rev

2y ago

Alnatura Bio Buchweizenflocken 350g

Alnatura€2.45445 rev

6y ago

Alnatura Bio Buchweizen 500g

Alnatura€2.47269 rev

7y ago

What buyers say about buchweizen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt33%

“Bestes Qualität”

Geschmack insgesamt20%

“Schmeckt”

Geschmack9%

“Leckerer nussiger Geschmack”

Preis-Leistungs-Verhältnis8%

“Gute Preis”

Gesundheitliche Vorteile – insgesamt5%

“Schmeckt und ist nahrhaft”

beworben Vs Tatsächliches Produkt5%

“das Produkt entspricht seiner Beschreibung”

Vegan/Biologisch5%

“Echte Bio Qualität”

Ernährungs Gehalt5%

“Tolles Nahrungsmittel”

Frische3%

“Tolle frische Ware”

Backen3%

“Perfekt zum backen für Brote”

What buyers complain about

Lagertemperatur17%

“geschälter Buchweizen”

Geschmack insgesamt15%

“Schmeckt mir nicht”

Gewicht schwer11%

“An den Versender: die 2kg Buchweizenpackung ist zu schwer für den Karton”

Benutzerfreundlichkeit11%

“Daher für vorgesehenen Gebrauch unbrauchbar”

Geruch11%

“Supermarkt, vom Supermarkt riecht es immer nach Schimmel, hier ist es nicht der Fall, esse ich gerne”

Ernährungs Gehalt9%

“Hat gluten”

Geschmack9%

“Geschmackssache”

beworben Vs Tatsächliches Produkt6%

“habe leider die Packungbeschreibung nur huschi gelesen, mein Fehler, steht drauf geschälter Buchweizen”

Inhaltsstoffe – insgesamt6%