Brownies
FailThe top 5 brands take 96% of clicks, so Brownies is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €94K/yr258K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 37%top-5 click share · 9 brands · 70 sellers
Flapen Score
Brownies against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Brownies is stronger. Inside it, weaker.
Market
The Brownies market on Amazon at a glance
Shoppers on Amazon Germany searched for Brownies 258K times last year and spent an estimated €94K. The top 5 brands take 96% of clicks. Demand peaks in Apr–Oct–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €94K a year.
- Searches, last 12 months
- 258K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €94Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- muffins45K searches a year
02 · Price
A sale here is worth €7.19.
Listings sell for €7.19 on average, from €2.00 to €21.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €7.19 that is €719 to €2K a year per listing.
- Average price
- €7.19under the $15 to $100 sweet spot
- Price range
- €2.00–€21.25
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €719–€2K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #22 within Brot & Backwaren. It carries 959 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 81%
- Out of stock, average day
- 6.2%
- Average rank
- #22in Brot & Backwaren
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 959per listing
- Listings tracked
- 43
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Brownies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RUF Classic Muffins Backmischung helle American Style Muffins mit Schoko-Chunks einfache Zubereitung 12 Muffin-Förmchen inklusive
- Price
- €2.40
- Rating
- 4.6/5
- Reviews
- 108
- Age
- 2y ago

RUF Schoko-Muffins Backmischung schokoladige American Style Muffins mit Schockoflocken einfache Zubereitung 12 Muffin-Förmchen inklusive
- Price
- €2.48
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 2y ago

RUF Regenbogen Muffins Backmischung für 12 bunte Muffins mit Zuckerglasur und Streuselmix inkl. Regenbogen-Förmchen perfekt für gemeinsames Backen oder Kindergeburtstage
- Price
- €3.66
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago

RUF Mini-Lemon-Muffins Backmischung für Zitronen-Muffins mit Zitronenglasur und bunten Konfetti Streuseln inkl. 20 bunte Muffin-Förmchen
- Price
- €2.74
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 2y ago

HELLMA Mini Muffins - 60 Stk. Muffins einzeln verpackt - 3 Sorten - Vorrats-Box - für Hotel Café Kiosk und Kliniken
- Price
- €14.36
- Rating
- 4.3/5
- Reviews
- 193
- Age
- 11y ago
Trending
estimated 90-day click momentum
RUF Bärchen Muffins Zitrone Backmischung für 12 fruchtige Zitronenmuffins mit Zitronenglasur inkl. Bären Sammelfigur und Muffinförmchen ideal für Kinder Familien & Geburtstage
- Price
- €2.50
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 7mo ago

Dr. Oetker Erdbeer Zeit Joghurt-Sahne Torte 6er Pack Kuchen-Backmischung für eine leckere Erdbeertortemit Sahne und Joghurt 6 x 335 g einfach zubereiteter Erdbeerkuchen
- Price
- €21.11
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

RUF Regenbogen Muffins Backmischung für 12 bunte Muffins mit Zuckerglasur und Streuselmix inkl. Regenbogen-Förmchen perfekt für gemeinsames Backen oder Kindergeburtstage
- Price
- €3.66
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago

Dr. Oetker Muffins Schoko 4 x 335 g Backmischung für Rührteig mit Schokotropfen zum Zubereiten von 12 schokoladigen Muffins inkl. Papierbackförmchen
- Price
- €11.73
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 13y ago

RUF Blaubeer-Muffins Backmischung fruchtige American Style Muffins mit Blaubeerfüllung einfache Zubereitung 12 Muffin-Förmchen inklusive
- Price
- €2.45
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 2y ago
Newest
by launch date
Dr. Oetker Erdbeer Zeit Joghurt-Sahne Torte 6er Pack Kuchen-Backmischung für eine leckere Erdbeertortemit Sahne und Joghurt 6 x 335 g einfach zubereiteter Erdbeerkuchen
- Price
- €21.11
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

RUF Regenbogen Muffins Backmischung für 12 bunte Muffins mit Zuckerglasur und Streuselmix inkl. Regenbogen-Förmchen perfekt für gemeinsames Backen oder Kindergeburtstage
- Price
- €3.66
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 6mo ago

RUF Bärchen Muffins Zitrone Backmischung für 12 fruchtige Zitronenmuffins mit Zitronenglasur inkl. Bären Sammelfigur und Muffinförmchen ideal für Kinder Familien & Geburtstage
- Price
- €2.50
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 7mo ago

RUF Bärchen Muffins Classic Backmischung für 12 fluffige Muffins mit Schoko Flocken inkl. Bären Sammelfigur und Muffinförmchen ideal für Kinder Familien & Geburtstage
- Price
- €2.58
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7mo ago

RUF Landlust Schwarzwälder Kirsch Torte Backmischung für klassischen Kuchen mit Zartbitterschokoladenraspeln schnell & einfach zubereitet inkl. gratis Rezeptheft
- Price
- €3.63
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
9 falling
Sellers
70
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 78%
Open market
3%
- RUF68%
- Dr. Oetker20%
- Hellma4%
- OU YES!2%
- Kathi1%
- Kuchen Meister1%
- Open — no brand owns it (3 brands, 3%)
Demand
Brownies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Brownies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muffins45K/yr
- dr oetker backmischung47K/yr
- muffin36K/yr
- muffin backmischung27K/yr
- muffins backmischung21K/yr
- backmischung muffins21K/yr
- dr. oetker backmischung14K/yr
- donauwellen backmischung6K/yr
- backmischung torte7K/yr
- backmischung kinder9K/yr
Reviews and returns
What reviews say buyers love and hate about Brownies
We read the reviews and the return reasons for every product selling here.
“Schmeckt bombastisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brownies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









