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Brotbackmischung

Fail

Demand is soft, at -37.1% this quarter, so Brotbackmischung is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€261K/yr376K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
53%top-5 click share · 10 brands · 23 sellers

Flapen Score

Brotbackmischung against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Brotbackmischung is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brotbackmischung market on Amazon at a glance

Shoppers on Amazon Germany searched for Brotbackmischung 376K times last year and spent an estimated €261K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €261K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
4.2%
Market size, estimated
€261Ka year
Peak month
January2.1× the quietest month
Top search term
brotbackmischung222K searches a year

02 · Price

A sale here is worth €16.47.

Listings sell for €16.47 on average, from €3.66 to €46.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €16.47 that is €4K to €8K a year per listing.

Average price
€16.47inside the $15 to $100 sweet spot
Price range
€3.66–€46.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #34 within Koch- & Backzutaten. It carries 345 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
39%
Out of stock, average day
7.5%
Average rank
#34in Koch- & Backzutaten
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
345per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Brotbackmischung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

11%

  • Brand 157%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Brotbackmischung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Brotbackmischung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brotbackmischung222K/yr
  • brotbackmischungen für brotbackautomat24K/yr
  • backmischung brot24K/yr
  • brotmischung17K/yr
  • brotbackmischungen14K/yr
  • brotmehl13K/yr
  • brot backmischung11K/yr
  • brotmischungen selbst backen9K/yr
  • bielmeier brotbackmischung6K/yr
  • küchenmeister brotbackmischung6K/yr

Reviews and returns

What reviews say buyers love and hate about Brotbackmischung

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Backen”
32%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“ungünstig”
A buyer, on “Preis-Leistungs-Verhältnis”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brotbackmischung questions

Answered from the same tracked data.