brotaufstrich
Worth a lookShows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Great€1.57–€73.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Good703.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad€92K€92K/yr · 144K searches
Avg price
Bad€6.63avg listing price — sweet spot $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, brotaufstrich is a €92K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
brotaufstrich market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €99K–€133K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 28%
- Out of stock
- 6.1%
- Avg brand age
- 65 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
28
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
38%
Top 20: 82%
Open market
9%
- Alnatura65%
- bioZentrale8%
- NABIO6%
- Tartex6%
- Schwartau3%
- Biscoff3%
- Open — no brand owns it (8 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Top brotaufstrich search terms
- brotaufstrich53K/yr
- aufstrich34K/yr
- brotaufstrich herzhaft8K/yr
- veganer brotaufstrich7K/yr
- alnatura aufstrich11K/yr
- spread4K/yr
- veganer aufstrich4K/yr
- vegetarischer brotaufstrich5K/yr
- brotaufstriche5K/yr
- aufstriche5K/yr
Top brotaufstrich products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Streichcreme Paprika-Chili 180g
Alnatura€1.574.7★149 rev
Alnatura Bio Aufstrich Gartengemüse Paprika Walnuss vegan 135 g
Alnatura€1.844.3★140 rev
biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten
bioZentrale€12.034.5★216 rev
Alnatura Bio Streichcreme Aubergine Laktosfrei 180g
Alnatura€1.594.6★103 rev
Alnatura Veganes Zwiebelschmalz 1 x 150 g
Alnatura€1.854.5★259 rev
Newest
by launch date
Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g
Alnatura€1.905 rev
Tartex Lieblinge Box | Bio vegane Brotaufstriche | 6 Gläser
Tartex€14.60124 rev
biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten
bioZentrale€12.03216 rev
Alnatura Bio Aufstrich Berglinse-Tomate-Balsamico 140 g
Alnatura€1.9130 rev
Lotus Biscoff | Süßer Brotaufstrich | Cremig | Karamellisierter Keksgeschmack | Vegan | Nussfrei | Kein Zusatz von Aromen oder Farbstoffen | PET Glas | 400g
Biscoff€3.479,110 rev
Trending
90-day click momentumAlnatura Bio Gemüseaufstrich Antipasti Feta 135 g
Alnatura€1.904.0★
Le Parfait Sortiert: Rauchzart Mildfein Kräuter Champignon 1 Karton (120 x 25g)
Le Parfait€73.144.4★
Zwergenwiese Bio Probiermix mit 6 glutenfreien & veganen Brotaufstrichen in den Sorten Papayango Brotzeit Bärlauch Mepfel Basitom & Bruschesto - Perfekt auf Brot als Dip oder zum Verschenken
Rapunzel€13.284.3★
Alnatura Bio Streichcreme Aubergine Laktosfrei 180g
Alnatura€1.594.6★
Alnatura Bio Streichcreme Paprika-Chili 180g
Alnatura€1.574.7★
What buyers say about brotaufstrich
What buyers praise and complain about, mined from review topics.What buyers love
“Nutella schmeckt immer”
“Leckere Creme”
“Sehr schönes Produkt”
“Vegan”
“Supet”
“Für Lotus Kuchen optimal”
“Lecker und preiswert”
“nachdem es Raumtemperatur angenommen hat, einfach schöne Konsistenz- und schmeckt köstlich.”
“glutenfrei”
“Schmeckt mir gut, leckerer Chili Geschmack”
What buyers complain about
“Schmeckt scheußlich”
“Teuer”
“kein Haselnussgeschmack”
“Zu süß”
“Ohne Zucker aber mit Maltitsirup, was ein Zuckerersatz ist und nicht unbedingt besser für die Gesundheit ist”
“Was allerdings sehr schwierig ist, ist das Palmfett”
“Von der Konsistenz für einen Aufstrich schon fast zu flüssig”
“Leider zerbrochen”
“ungesund”
“Inhaltsstoff Maltitol”
Common questions
- Is brotaufstrich profitable to sell on Amazon Germany?
- The niche generates €92K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the brotaufstrich niche?
- 14 brands and 28 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in brotaufstrich?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for brotaufstrich peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the brotaufstrich niche?
- Listings span €1.57–€73.14; the average listing price is €6.63 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.