How competitive is the Brotaufstrich niche on Amazon Germany?

14 brands and 28 sellers compete in Brotaufstrich on Amazon Germany. The top 5 Brotaufstrich products take 38% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Brotaufstrich?

Brotaufstrich buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Brotaufstrich niche?

Brotaufstrich sells for €6.63 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.57–€73.14. The average incumbent carries 703 reviews — the moat a new listing must climb.

Brotaufstrich

Brotaufstrich shows low returns (0.1%), but soft demand (-21.3% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46

This niche Category average · 1,367 niches

Is Brotaufstrich profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brotaufstrich is a €92K/yr Amazon Germany market (144K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 53/100.

Brotaufstrich: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.3% over the last 90 days and 9.6% of searches end in a purchase.

€92K

revenue / yr

Units sold / yr20K

Search volume / yr-21.3%144K

Conversion rate9.6%

Avg price€6.63

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 28

Top-5 product click share38%

Open market12%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 39 products

Top Brotaufstrich products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Streichcreme Paprika-Chili 180g

Price: €1.57
Rating: 4.7/5
Reviews: 149
Age: 7y ago

Alnatura Bio Aufstrich Gartengemüse Paprika Walnuss vegan 135 g

Price: €1.84
Rating: 4.3/5
Reviews: 140
Age: 7y ago

biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten

Price: €12.03
Rating: 4.5/5
Reviews: 216
Age: 3y ago

Alnatura Bio Streichcreme Aubergine Laktosfrei 180g

Price: €1.59
Rating: 4.6/5
Reviews: 103
Age: 7y ago

Alnatura Veganes Zwiebelschmalz 1 x 150 g

Price: €1.85
Rating: 4.5/5
Reviews: 259
Age: 5y ago

Newest

by launch date

Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g

Price: €1.90
Rating: 4.0/5
Reviews: 5
Age: 8mo ago

Tartex Lieblinge Box | Bio vegane Brotaufstriche | 6 Gläser

Price: €14.60
Rating: 4.4/5
Reviews: 124
Age: 1y ago

biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten

Price: €12.03
Rating: 4.5/5
Reviews: 216
Age: 3y ago

Alnatura Bio Aufstrich Berglinse-Tomate-Balsamico 140 g

Price: €1.91
Rating: 4.3/5
Reviews: 30
Age: 3y ago

Lotus Biscoff | Süßer Brotaufstrich | Cremig | Karamellisierter Keksgeschmack | Vegan | Nussfrei | Kein Zusatz von Aromen oder Farbstoffen | PET Glas | 400g

Price: €3.47
Rating: 4.7/5
Reviews: 9,110
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

Alnatura65%
bioZentrale8%
NABIO6%
Tartex6%
Schwartau3%
Biscoff3%
Open — no brand owns it (8 brands, 9%)

Brotaufstrich demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR9.6%Products39Brands14Top 5 Brands88%OOS Rate6.1%Rating4.4★Reviews703Avg BSR#68

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×

Top Brotaufstrich search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brotaufstrich53K/yr -25.6%5.5% conv.
aufstrich34K/yr -14.7%7.9% conv.
brotaufstrich herzhaft8K/yr -14.8%6.7% conv.
veganer brotaufstrich7K/yr -8.1%5.2% conv.
alnatura aufstrich11K/yr -41.1%16.1% conv.
spread4K/yr -9.5%1.2% conv.
veganer aufstrich4K/yr -9.3%6.6% conv.
vegetarischer brotaufstrich5K/yr -18.8%6.1% conv.
brotaufstriche5K/yr -22.7%5.2% conv.
aufstriche5K/yr -23.7%6.4% conv.

What reviews say buyers love and hate about Brotaufstrich

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Geschmack insgesamt50%

“Nutella schmeckt immer”

Geschmack9%

“Leckere Creme”

Qualität insgesamt6%

“Sehr schönes Produkt”

Vegan/Biologisch6%

“Vegan”

Süße6%

“Supet”

What buyers complain about

56% of reviews

Geschmack insgesamt17%

“Schmeckt scheußlich”

Preis-Leistungs-Verhältnis8%

“Teuer”

Geschmack7%

“kein Haselnussgeschmack”

Süße5%

“Zu süß”

Künstliche Süßstoffe4%

“Ohne Zucker aber mit Maltitsirup, was ein Zuckerersatz ist und nicht unbedingt besser für die Gesundheit ist”

Common Brotaufstrich questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brotaufstrich 53/100 on Amazon Germany — Worth a look. The niche generates €92K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.3% over the last 90 days.