Brotaufstrich
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -21.3% this quarter, so Brotaufstrich is a Maybe.
- Flapen Score
- 53 / 100Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 4653
- Market size
- €92K/yr144K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 28 sellers
Flapen Score
Brotaufstrich against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Brotaufstrich is stronger. Inside it, weaker.
Market
The Brotaufstrich market on Amazon at a glance
Shoppers on Amazon Germany searched for Brotaufstrich 144K times last year and spent an estimated €92K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 9.6%
- Market size, estimated
- €92Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- brotaufstrich53K searches a year
02 · Price
A sale here is worth €6.63.
Listings sell for €6.63 on average, from €1.57 to €73.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €6.63 that is €2K to €3K a year per listing.
- Average price
- €6.63under the $15 to $100 sweet spot
- Price range
- €1.57–€73.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #68 within Konfitüren, Honig & Brotaufstriche. It carries 703 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #68in Konfitüren, Honig & Brotaufstriche
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 703per listing
- Listings tracked
- 39
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Brotaufstrich products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Streichcreme Paprika-Chili 180g
- Price
- €1.57
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 7y ago

Alnatura Bio Aufstrich Gartengemüse Paprika Walnuss vegan 135 g
- Price
- €1.84
- Rating
- 4.3/5
- Reviews
- 140
- Age
- 7y ago

biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten
- Price
- €12.03
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 3y ago

Alnatura Bio Streichcreme Aubergine Laktosfrei 180g
- Price
- €1.59
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 7y ago

Alnatura Veganes Zwiebelschmalz 1 x 150 g
- Price
- €1.85
- Rating
- 4.5/5
- Reviews
- 259
- Age
- 5y ago
Trending
estimated 90-day click momentum
Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g
- Price
- €1.90
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

Le Parfait Sortiert: Rauchzart Mildfein Kräuter Champignon 1 Karton (120 x 25g)
- Price
- €73.14
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 4y ago

Zwergenwiese Bio Probiermix mit 6 glutenfreien & veganen Brotaufstrichen in den Sorten Papayango Brotzeit Bärlauch Mepfel Basitom & Bruschesto - Perfekt auf Brot als Dip oder zum Verschenken
- Price
- €13.28
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 4y ago

Alnatura Bio Streichcreme Aubergine Laktosfrei 180g
- Price
- €1.59
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 7y ago

Alnatura Bio Streichcreme Paprika-Chili 180g
- Price
- €1.57
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 7y ago
Newest
by launch date
Alnatura Bio Gemüseaufstrich Antipasti Feta 135 g
- Price
- €1.90
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

Tartex Lieblinge Box | Bio vegane Brotaufstriche | 6 Gläser
- Price
- €14.60
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago

biozentrale Brotaufstriche Bestseller-Box | 6 x 125 g | vegan & laktosefrei | 6 beliebte Aufstriche im Vorteilspack | lecker auf Brot oder zum Verfeinern von Gerichten
- Price
- €12.03
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 3y ago

Alnatura Bio Aufstrich Berglinse-Tomate-Balsamico 140 g
- Price
- €1.91
- Rating
- 4.3/5
- Reviews
- 30
- Age
- 3y ago

Lotus Biscoff | Süßer Brotaufstrich | Cremig | Karamellisierter Keksgeschmack | Vegan | Nussfrei | Kein Zusatz von Aromen oder Farbstoffen | PET Glas | 400g
- Price
- €3.47
- Rating
- 4.7/5
- Reviews
- 9,110
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
14 falling
Sellers
28
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 82%
Open market
9%
- Alnatura65%
- bioZentrale8%
- NABIO6%
- Tartex6%
- Schwartau3%
- Biscoff3%
- Open — no brand owns it (8 brands, 9%)
Demand
Brotaufstrich search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Brotaufstrich search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brotaufstrich53K/yr
- aufstrich34K/yr
- brotaufstrich herzhaft8K/yr
- veganer brotaufstrich7K/yr
- alnatura aufstrich11K/yr
- spread4K/yr
- veganer aufstrich4K/yr
- vegetarischer brotaufstrich5K/yr
- brotaufstriche5K/yr
- aufstriche5K/yr
Reviews and returns
What reviews say buyers love and hate about Brotaufstrich
We read the reviews and the return reasons for every product selling here.
“Schmeckt scheußlich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brotaufstrich questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









