Brot
MaybeAn estimated 0.0% of orders come back. But products sell for $5.29 on average, outside the sweet spot, so Brot is a Maybe.
- Flapen Score
- 59 / 100Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 4659
- Market size
- €237K/yr570K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 35%top-5 click share · 22 brands · 24 sellers
Flapen Score
Brot against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Brot is stronger. Inside it, weaker.
Market
The Brot market on Amazon at a glance
Shoppers on Amazon Germany searched for Brot 570K times last year and spent an estimated €237K. The top 5 brands take 77% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 570K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €237K a year.
- Searches, last 12 months
- 570K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 7.8%
- Market size, estimated
- €237Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- brot440K searches a year
02 · Price
A sale here is worth €5.29.
Listings sell for €5.29 on average, from €0.94 to €33.03. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €5.29 that is €3K to €4K a year per listing.
- Average price
- €5.29under the $15 to $100 sweet spot
- Price range
- €0.94–€33.03
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #3 within Brot & Backwaren. It carries 145 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 81%
- Out of stock, average day
- 5.6%
- Average rank
- #3in Brot & Backwaren
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 145per listing
- Listings tracked
- 47
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Brot products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mestemacher Westfälischer Pumpernickel vegan Nutri Score A 60% Roggenvollkornschrot lange und schonende Backzeit 9 Scheiben regionale Brot Spezialität Diabetiker geeignet 500g
- Price
- €1.81
- Rating
- 4.7/5
- Reviews
- 89
- Age
- 14y ago

Alnatura Bio Roggen Vollkorn Brot 500 g
- Price
- €1.42
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 9y ago

Mestemacher Westfälisches Vollkornbrot ohne Kruste in der Dose extra lange haltbar perfekt für Vorrat Single Haushalt und Camping vegan Nutri Score A nur 4 Zutaten 13 Scheiben 500g
- Price
- €2.80
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 15y ago

Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g
- Price
- €2.08
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 11y ago

Jeden Tag Bauernschnitte Roggenmischbrot 0 5 kg
- Price
- €0.94
- Rating
- 4.3/5
- Reviews
- 150
- Age
- 3y ago
Trending
estimated 90-day click momentum
Mestemacher Westfälisches Vollkornbrot ohne Kruste vegan Nutri-Score A nur 4 Zutaten ohne Konservierungsstoffe auch als Toastbrot geeignet 9 Scheiben 500 g
- Price
- €1.78
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 12y ago

Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g
- Price
- €2.08
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 11y ago

Mestemacher Bio Dreikorn Brot 1er Pack (1 x 500 g)
- Price
- €1.89
- Rating
- 4.1/5
- Reviews
- 153
- Age
- 16y ago

Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
- Price
- €2.78
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

Alnatura Bio Roggen Vollkorn Brot 500 g
- Price
- €1.42
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 9y ago
Newest
by launch date
Gut & Günstig mildes Weizen Mischbrot 7er Pack (7 x 500g)
- Price
- €18.70
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 9mo ago

Harry Anno Brot (0.8 kg)
- Price
- €2.24
- Rating
- 4.6/5
- Reviews
- 62
- Age
- 12mo ago

Bäckerfrisch Vollkornbrot mit Sonnenblumenkernen (0.5 kg)
- Price
- €1.72
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
- Price
- €2.78
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

H-O Pumpernickelnbrot von Mestemacher 12 x 500g
- Price
- €33.03
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
24
Est. top-5 brand share
77%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 77%
Open market
21%
- Mestemacher40%
- Harry16%
- Alnatura11%
- Jeden Tag6%
- Schär5%
- H-O3%
Demand
Brot search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Brot search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brot440K/yr
- vollkornbrot34K/yr
- bread31K/yr
- pumpernickel22K/yr
- pumpernickel brot12K/yr
- roggenbrot7K/yr
- pumpernickel dose6K/yr
- bio brot5K/yr
- weizenbrot3K/yr
- brot geschnitten4K/yr
Reviews and returns
What reviews say buyers love and hate about Brot
We read the reviews and the return reasons for every product selling here.
“schmeckt chemisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brot questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









