brot
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great145avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€0.94–€33.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay€237K€237K/yr · 570K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Avg price
Bad€5.29avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, brot is a €237K/yr Amazon Germany market (570K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
brot market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- €265K–€317K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 34%
- Out of stock
- 5.6%
- Avg brand age
- 46 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
24
Top-5 brand share
77%
Top 20: 99%
Top-5 click share
35%
Top 20: 77%
Open market
21%
- Mestemacher40%
- Harry16%
- Alnatura11%
- Jeden Tag6%
- Schär5%
- H-O3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top brot search terms
- brot440K/yr
- vollkornbrot34K/yr
- bread31K/yr
- pumpernickel22K/yr
- pumpernickel brot12K/yr
- roggenbrot7K/yr
- pumpernickel dose6K/yr
- bio brot5K/yr
- weizenbrot3K/yr
- brot geschnitten4K/yr
Top brot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mestemacher Westfälischer Pumpernickel vegan Nutri Score A 60% Roggenvollkornschrot lange und schonende Backzeit 9 Scheiben regionale Brot Spezialität Diabetiker geeignet 500g
Mestemacher€1.814.7★89 rev
Alnatura Bio Roggen Vollkorn Brot 500 g
Alnatura€1.424.2★51 rev
Mestemacher Westfälisches Vollkornbrot ohne Kruste in der Dose extra lange haltbar perfekt für Vorrat Single Haushalt und Camping vegan Nutri Score A nur 4 Zutaten 13 Scheiben 500g
Mestemacher€2.804.3★81 rev
Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g
Mestemacher€2.084.3★127 rev
Jeden Tag Bauernschnitte Roggenmischbrot 0 5 kg
Jeden Tag€0.944.3★150 rev
Newest
by launch date
Gut & Günstig mildes Weizen Mischbrot 7er Pack (7 x 500g)
Edeka€18.7019 rev
Harry Anno Brot (0.8 kg)
Harry€2.2462 rev
Bäckerfrisch Vollkornbrot mit Sonnenblumenkernen (0.5 kg)
Harry€1.7232 rev
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
Mestemacher€2.7849 rev
H-O Pumpernickelnbrot von Mestemacher 12 x 500g
H-O€33.0398 rev
Trending
90-day click momentum
Mestemacher Westfälisches Vollkornbrot ohne Kruste vegan Nutri-Score A nur 4 Zutaten ohne Konservierungsstoffe auch als Toastbrot geeignet 9 Scheiben 500 g
Mestemacher€1.784.3★
Mestemacher High Protein Eiweißbrot klassisch 21 1g Eiweiße pro 100g Lower Carb: 69% weniger Kohlenhydrate als Weizenvollkornbrot mit mega-3-Fettsäuren 5 Scheiben 250g
Mestemacher€2.084.3★
Mestemacher Bio Dreikorn Brot 1er Pack (1 x 500 g)
Mestemacher€1.894.1★
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
Mestemacher€2.784.0★
Alnatura Bio Roggen Vollkorn Brot 500 g
Alnatura€1.424.2★
What buyers say about brot
What buyers praise and complain about, mined from review topics.What buyers love
“Absolut köstlich”
“Lecker Brot”
“Gibt es das auch in frisch?”
“Super Produkt”
“Superleckeres, veganes Pumpernickelbrot”
“Lange Haltbarkeit”
“Guter Geschmack”
“Schmeckt gut, knusprig”
“Preisleistung fair”
“Wie erwartet”
What buyers complain about
“schmeckt chemisch”
“Schade ums Geld”
“Na ja trockene Angelegenheit”
“Riecht nach Chemie”
“Altes Brot”
“Gutes Landbrot,Geschmack könnte etwas intensiver sein”
“alle Dosen verbeult”
“nicht ganz so „süß“ natürlich”
“Nicht fertig gebacken”
“Das Brot ist mit Rübensirup, Malzextrakt und Hefe versehen, um den Geschmack und Farbe von echtem Pumpernickel künstlich zu erzeugen, da das Brot nicht die entsprechend lange Garzeit bekommt, die es beim normalerweise bräuchte”
Common questions
- Is brot profitable to sell on Amazon Germany?
- The niche generates €237K/yr across 47 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the brot niche?
- 22 brands and 24 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in brot?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.0%.
- When does demand for brot peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the brot niche?
- Listings span €0.94–€33.03; the average listing price is €5.29 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.