Brötchen
MaybeAn estimated 0.0% of orders come back. But products sell for $5.78 on average, outside the sweet spot, so Brötchen is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 4660
- Market size
- €119K/yr245K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 30%top-5 click share · 26 brands · 21 sellers
Flapen Score
Brötchen against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Brötchen is stronger. Inside it, weaker.
Market
The Brötchen market on Amazon at a glance
Shoppers on Amazon Germany searched for Brötchen 245K times last year and spent an estimated €119K. The top 5 brands take 55% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 8.4% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 8.4%
- Market size, estimated
- €119Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- brötchen135K searches a year
02 · Price
A sale here is worth €5.78.
Listings sell for €5.78 on average, from €0.34 to €27.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €5.78 that is €3K to €4K a year per listing.
- Average price
- €5.78under the $15 to $100 sweet spot
- Price range
- €0.34–€27.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #23 within Brot & Backwaren. It carries 107 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 70%
- Out of stock, average day
- 3.3%
- Average rank
- #23in Brot & Backwaren
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 107per listing
- Listings tracked
- 53
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Brötchen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jeden Tag Weizenbrötchen 8 Stück 560 g
- Price
- €1.29
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 4y ago

Vestakorn Handwerksbrötchen 9x Schrippen - frische Brötchen Weizenbrötchen mit röscher Kruste 9 Stück selbst aufbacken in 6 Minuten
- Price
- €4.94
- Rating
- 4.4/5
- Reviews
- 666
- Age
- 5y ago

Gut & Günstig Frühstücks Brötchen zum Fertigbacken 20er Pack (20 x 300g)
- Price
- €23.81
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 6y ago

Gut & Günstig Roggenbrötchen 6er Pack (6 x 560g)
- Price
- €15.81
- Rating
- 4.3/5
- Reviews
- 116
- Age
- 6y ago

Gut & Günstig Weizenbrötchen 560g Aufbackbrötchen 1 Tüte mit 8 Brötchen zum Aufbacken (1x560g)
- Price
- €2.79
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
- Price
- €2.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago

Mestemacher High Protein Toastbrötchen 3 4-fache Menge Eiweiß & 66 % weniger Kohlenhydrate ballaststoffreich vegan Nutri Score A vorgeschnitten 8 Scheiben/4 Stück zum Toasten 260 g
- Price
- €2.39
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 10y ago

Gut & Günstig Weizenbrötchen 560g Aufbackbrötchen 1 Tüte mit 8 Brötchen zum Aufbacken (1x560g)
- Price
- €2.79
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Mestemacher Bio Pures Toastbrötchen vegan Nutri Score A ohne Mehl und ohne Hefe Omega 3 Fettsäuren Lieferant für Diabetiker geeignet vorgeschnitten 4 Stück 350 g
- Price
- €2.88
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Schnitzer Panini Royal 188g (1x188g)
- Price
- €5.65
- Rating
- 2.3/5
- Reviews
- 6
- Age
- 3y ago
Newest
by launch date
Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
- Price
- €2.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago

Gut & Günstig Weizenbrötchen 560g Aufbackbrötchen 1 Tüte mit 8 Brötchen zum Aufbacken (1x560g)
- Price
- €2.79
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Vollkornbrötchen (0.1 kg)
- Price
- €1.34
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 11mo ago

Mestemacher Bio Pures Toastbrötchen vegan Nutri Score A ohne Mehl und ohne Hefe Omega 3 Fettsäuren Lieferant für Diabetiker geeignet vorgeschnitten 4 Stück 350 g
- Price
- €2.88
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Laugenzöpfle (0.1 kg)
- Price
- €0.67
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
26 falling
Sellers
21
Est. top-5 brand share
55%
Top 20: 96%
Est. top-5 click share
30%
Top 20: 68%
Open market
38%
- Gut & Günstig15%
- Jeden Tag11%
- Vestakorn11%
- Delifrance9%
- Mestemacher9%
- Harry7%
Demand
Brötchen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Brötchen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brötchen135K/yr
- aufbackbrötchen69K/yr
- brötchen zum aufbacken16K/yr
- semmel6K/yr
- semmeln6K/yr
- brötchen aufbacken5K/yr
- vollkornbrötchen4K/yr
- aufbackbrötchen gut und günstig4K/yr
Reviews and returns
What reviews say buyers love and hate about Brötchen
We read the reviews and the return reasons for every product selling here.
“Nicht so lecker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brötchen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









