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Brötchen

Maybe

An estimated 0.0% of orders come back. But products sell for $5.78 on average, outside the sweet spot, so Brötchen is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 1,367 Lebensmittel & Getränke niches · +14 vs the category median of 46
Market size
€119K/yr245K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
30%top-5 click share · 26 brands · 21 sellers

Flapen Score

Brötchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Brötchen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brötchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Brötchen 245K times last year and spent an estimated €119K. The top 5 brands take 55% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
8.4%
Market size, estimated
€119Ka year
Peak month
December1.5× the quietest month
Top search term
brötchen135K searches a year

02 · Price

A sale here is worth €5.78.

Listings sell for €5.78 on average, from €0.34 to €27.46. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €5.78 that is €3K to €4K a year per listing.

Average price
€5.78under the $15 to $100 sweet spot
Price range
€0.34–€27.46
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #23 within Brot & Backwaren. It carries 107 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
70%
Out of stock, average day
3.3%
Average rank
#23in Brot & Backwaren
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
107per listing
Listings tracked
53

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Brötchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

21

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

30%

Top 20: 68%

Open market

38%

  • Brand 115%
  • Brand 211%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Brötchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Brötchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brötchen135K/yr
  • aufbackbrötchen69K/yr
  • brötchen zum aufbacken16K/yr
  • semmel6K/yr
  • semmeln6K/yr
  • brötchen aufbacken5K/yr
  • vollkornbrötchen4K/yr
  • aufbackbrötchen gut und günstig4K/yr

Reviews and returns

What reviews say buyers love and hate about Brötchen

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
14%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Nicht so lecker”
A buyer, on “Geschmack insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Brötchen questions

Answered from the same tracked data.