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Brandy

Fail

The top 5 brands take 100% of clicks, so Brandy is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€100K/yr28K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
92%top-5 click share · 3 brands · 36 sellers

Flapen Score

Brandy against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Brandy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brandy market on Amazon at a glance

Shoppers on Amazon Germany searched for Brandy 28K times last year and spent an estimated €100K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €100K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
10.5%
Market size, estimated
€100Ka year
Peak month
December4.0× the quietest month
Top search term
cardenal mendoza brandy12K searches a year

02 · Price

A sale here is worth €34.53.

Listings sell for €34.53 on average, from €21.83 to €68.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At €34.53 that is €9K to €17K a year per listing.

Average price
€34.53inside the $15 to $100 sweet spot
Price range
€21.83–€68.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
€9K–€17K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Bier, Wein & Spirituosen. It carries 483 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#73in Bier, Wein & Spirituosen
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
483per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 124 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
124 months

Products

Top Brandy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 33%

Demand

Brandy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Brandy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardenal mendoza brandy12K/yr
  • cardenal mendoza8K/yr
  • cardinal mendoza brandy7K/yr

Reviews and returns

What reviews say buyers love and hate about Brandy

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
13%of negative reviews mention “Haltbarkeit”
0.1%of orders come back
“Die Flasche hielt nur einen Abend”
A buyer, on “Haltbarkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Brandy questions

Answered from the same tracked data.