Is Bourbon Whiskey profitable to sell on Amazon Germany?

Flapen scores Bourbon Whiskey 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €479K a year across 23 tracked products. Search demand grew -14.1% in the last 90 days.

How competitive is the Bourbon Whiskey niche on Amazon Germany?

12 brands and 79 sellers compete in Bourbon Whiskey on Amazon Germany. The top 5 Bourbon Whiskey products take 60% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Bourbon Whiskey?

Bourbon Whiskey buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

When does demand for Bourbon Whiskey peak?

Search demand for Bourbon Whiskey on Amazon Germany peaks in Mar–Apr–Nov, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Bourbon Whiskey niche?

Bourbon Whiskey sells for €25.23 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.14 to €65.24. The average product has 2,758 reviews, the count a new listing must catch up to.

Bourbon Whiskey

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -14.1% this quarter, so Bourbon Whiskey is a Maybe.

Flapen Score: 50
50 / 100Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Market size: €479K/yr445K searches / yr
90-day growth: -14.1%search demand this quarter
Competition: 60%top-5 click share · 12 brands · 79 sellers

Flapen Score

Bourbon Whiskey against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Bourbon Whiskey is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Bourbon Whiskey market on Amazon at a glance

Shoppers on Amazon Germany searched for Bourbon Whiskey 445K times last year and spent an estimated €479K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €479K a year.

Searches, last 12 months: 445K
Growth, 90 days vs prior 90: -14.1%
Conversion, latest week: 4.3%
Market size, estimated: €479Ka year
Peak month: April2.2× the quietest month
Top search term: bourbon whiskey134K searches a year

02 · Price

A sale here is worth €25.23.

Listings sell for €25.23 on average, from €10.14 to €65.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €25.23 that is €19K to €25K a year per listing.

Average price: €25.23inside the $15 to $100 sweet spot
Price range: €10.14–€65.24
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 750–1,000
Revenue per listing a year: €19K–€25K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Bier, Wein & Spirituosen. It carries 2,758 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 91%
Out of stock, average day: 0.0%
Average rank: #96in Bier, Wein & Spirituosen
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 2,758per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 92 months

Products

Top Bourbon Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

10%

Brand 126%
Brand 219%
Brand 316%
Brand 413%
Brand 511%
Brand 66%
Open — no brand owns it (6 brands, 10%)

Demand

Bourbon Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Bourbon Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bourbon whiskey134K/yr -9.5%3.2% conv.
bourbon77K/yr -14.3%2.9% conv.
bulleit bourbon24K/yr +9.8%10.5% conv.
makers mark whiskey29K/yr -31.4%10.8% conv.
woodford reserve27K/yr -5.2%6.2% conv.
buffalo trace20K/yr -6.3%5.4% conv.
wild turkey17K/yr -11.9%5.3% conv.
makers mark22K/yr -51.3%7.3% conv.
wild turkey 10114K/yr -24.2%7.3% conv.
bourbon whisky14K/yr -18.7%2.8% conv.

Reviews and returns

What reviews say buyers love and hate about Bourbon Whiskey

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Alkoholgeschmack”

28%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Geschmacklich dünn”

A buyer, on “Geschmack insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Lebensmittel & Getränke niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Bourbon Whiskey questions

Answered from the same tracked data.

Categories