Bourbon Whiskey
Bourbon Whiskey shows low returns (0.1%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Flapen Score
Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 46
Is Bourbon Whiskey profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Bourbon Whiskey is a €479K/yr Amazon Germany market (445K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar–Apr–Nov. Verdict: Worth a look — 50/100.
Bourbon Whiskey: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.1% over the last 90 days and 4.3% of searches end in a purchase.
€479K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top Bourbon Whiskey products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago
Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche
- Price
- €16.15
- Rating
- 4.7/5
- Reviews
- 8,860
- Age
- 14y ago
Woodford Reserve Bourbon Whiskey - Ein hochwertiges Geschenk - Perfekt ausgewogen mit würzigen und süßen Noten von Früchten und Vanille - 0.7L/43.2% Vol.
- Price
- €20.77
- Rating
- 4.7/5
- Reviews
- 9,095
- Age
- 13y ago
Wild Turkey 101 Kentucky Bourbon Whiskey | kräftiger Whiskey | Geschenkempfehlung | pur on the rocks oder für Cocktails| 50 5% Vol. | 1 x 0 7 l
- Price
- €18.67
- Rating
- 4.7/5
- Reviews
- 3,582
- Age
- 13y ago
Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago
Trending
90-day click momentum
Bulleit 95 Rye Bourbon Small Batch American Frontier Whiskey 95%-iger hoher Roggenanteil Aromatischer Whisky handgefertigt in Kentucky 45 6% Vol 700ml Einzelflasche
- Price
- €20.60
- Rating
- 4.6/5
- Reviews
- 2,319
- Age
- 12y ago
Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago
Blantons The Original Bourbon Whiskey (1 x 0.7 l)
- Price
- €65.24
- Rating
- 4.7/5
- Reviews
- 408
- Age
- 13y ago
Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche
- Price
- €16.15
- Rating
- 4.7/5
- Reviews
- 8,860
- Age
- 14y ago
Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago
Newest
by launch date
Jim Beam Black 7 Jahre gereift Kentucky Straight Bourbon Whiskey Karamell Vanille und warme Eichenaromen 45 Prozent Vol 700ml
- Price
- €14.78
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago
Jeffersons Straight Bourbon Whiskey Vanille Pfirsich Toffee Aroma und eine feine Honig-Nuance Pur oder in Cocktails genießbar Vol. 41 15% 0 7 l
- Price
- €20.04
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 1y ago
Wild Turkey Kentucky Rye Whiskey - Kraftvoller Whiskey - ideal für Cocktails und Mixgetränke - 50 5% Vol. Alkohol - 1 x 1 l
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8y ago
Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago
Bulleit 10 Jahre Bourbon American Frontier Whiskey Ultra-Premium-Whiskey handgefertigt in Kentucky 45.6% Vol 700ml Einzelflasche
- Price
- €22.39
- Rating
- 4.6/5
- Reviews
- 1,995
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 flat
Sellers
79
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
10%
- Bulleit26%
- Maker's Mark19%
- Wild Turkey16%
- Buffalo Trace13%
- Woodford Reserve11%
- Four Roses6%
- Open — no brand owns it (6 brands, 10%)
Bourbon Whiskey demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 2.2×
Top Bourbon Whiskey search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bourbon whiskey134K/yr
- bourbon77K/yr
- bulleit bourbon24K/yr
- makers mark whiskey29K/yr
- woodford reserve27K/yr
- buffalo trace20K/yr
- wild turkey17K/yr
- makers mark22K/yr
- wild turkey 10114K/yr
- bourbon whisky14K/yr
What reviews say buyers love and hate about Bourbon Whiskey
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Bester standard bourbon”
“Schmeckt”
“Bestes Preis-/Leistungsverhältnis”
“Geschmacklich sehr gut”
“Ein sauberes, gut gemachtes Produkt”
What buyers complain about
77% of reviews“Geschmacklich dünn”
“Geschmacklich dünn”
“muss etwas mehr investieren”
“Dieser ist aber nicht so süß wie andere”
“Alkohollastig”
Bourbon Whiskey return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bourbon Whiskey questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
