Bourbon Whiskey
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -14.1% this quarter, so Bourbon Whiskey is a Maybe.
- Flapen Score
- 50 / 100Top 28% of 1,367 Lebensmittel & Getränke niches · +4 vs the category median of 4650
- Market size
- €479K/yr445K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 60%top-5 click share · 12 brands · 79 sellers
Flapen Score
Bourbon Whiskey against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Bourbon Whiskey is stronger. Inside it, weaker.
Market
The Bourbon Whiskey market on Amazon at a glance
Shoppers on Amazon Germany searched for Bourbon Whiskey 445K times last year and spent an estimated €479K. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €479K a year.
- Searches, last 12 months
- 445K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 4.3%
- Market size, estimated
- €479Ka year
- Peak month
- April2.2× the quietest month
- Top search term
- bourbon whiskey134K searches a year
02 · Price
A sale here is worth €25.23.
Listings sell for €25.23 on average, from €10.14 to €65.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €25.23 that is €19K to €25K a year per listing.
- Average price
- €25.23inside the $15 to $100 sweet spot
- Price range
- €10.14–€65.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €19K–€25K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Bier, Wein & Spirituosen. It carries 2,758 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #96in Bier, Wein & Spirituosen
- Average rating
- 4.63 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,758per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Bourbon Whiskey products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago

Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche
- Price
- €16.15
- Rating
- 4.7/5
- Reviews
- 8,860
- Age
- 14y ago

Woodford Reserve Bourbon Whiskey - Ein hochwertiges Geschenk - Perfekt ausgewogen mit würzigen und süßen Noten von Früchten und Vanille - 0.7L/43.2% Vol.
- Price
- €20.77
- Rating
- 4.7/5
- Reviews
- 9,095
- Age
- 13y ago

Wild Turkey 101 Kentucky Bourbon Whiskey | kräftiger Whiskey | Geschenkempfehlung | pur on the rocks oder für Cocktails| 50 5% Vol. | 1 x 0 7 l
- Price
- €18.67
- Rating
- 4.7/5
- Reviews
- 3,582
- Age
- 13y ago

Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago
Trending
estimated 90-day click momentum
Bulleit 95 Rye Bourbon Small Batch American Frontier Whiskey 95%-iger hoher Roggenanteil Aromatischer Whisky handgefertigt in Kentucky 45 6% Vol 700ml Einzelflasche
- Price
- €20.60
- Rating
- 4.6/5
- Reviews
- 2,319
- Age
- 12y ago

Bulleit Bourbon Frontier American High Rye Whiskey Geschenkempfehlung für Freunde & die Liebsten handverlesene Kentucky Tradition 45% vol 700ml Einzelflasche
- Price
- €14.79
- Rating
- 4.6/5
- Reviews
- 10,864
- Age
- 15y ago

Blantons The Original Bourbon Whiskey (1 x 0.7 l)
- Price
- €65.24
- Rating
- 4.7/5
- Reviews
- 408
- Age
- 13y ago

Makers Mark | handgemachter Kentucky Straight Bourbon Whisky | weicher und vollmundiger Geschmack | 45% Vol | 700ml Einzelflasche
- Price
- €16.15
- Rating
- 4.7/5
- Reviews
- 8,860
- Age
- 14y ago

Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago
Newest
by launch date
Jim Beam Black 7 Jahre gereift Kentucky Straight Bourbon Whiskey Karamell Vanille und warme Eichenaromen 45 Prozent Vol 700ml
- Price
- €14.78
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 1y ago

Jeffersons Straight Bourbon Whiskey Vanille Pfirsich Toffee Aroma und eine feine Honig-Nuance Pur oder in Cocktails genießbar Vol. 41 15% 0 7 l
- Price
- €20.04
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 1y ago

Wild Turkey Kentucky Rye Whiskey - Kraftvoller Whiskey - ideal für Cocktails und Mixgetränke - 50 5% Vol. Alkohol - 1 x 1 l
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 8y ago

Buffalo Trace Bourbon Whiskey (1 x 1 l)
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 8y ago

Bulleit 10 Jahre Bourbon American Frontier Whiskey Ultra-Premium-Whiskey handgefertigt in Kentucky 45.6% Vol 700ml Einzelflasche
- Price
- €22.39
- Rating
- 4.6/5
- Reviews
- 1,995
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
79
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
10%
- Bulleit26%
- Maker's Mark19%
- Wild Turkey16%
- Buffalo Trace13%
- Woodford Reserve11%
- Four Roses6%
- Open — no brand owns it (6 brands, 10%)
Demand
Bourbon Whiskey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Bourbon Whiskey search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bourbon whiskey134K/yr
- bourbon77K/yr
- bulleit bourbon24K/yr
- makers mark whiskey29K/yr
- woodford reserve27K/yr
- buffalo trace20K/yr
- wild turkey17K/yr
- makers mark22K/yr
- wild turkey 10114K/yr
- bourbon whisky14K/yr
Reviews and returns
What reviews say buyers love and hate about Bourbon Whiskey
We read the reviews and the return reasons for every product selling here.
“Geschmacklich dünn”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bourbon Whiskey questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









