Botucal Rum
FailThe top 5 brands take 100% of clicks, so Botucal Rum is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €235K/yr102K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 55 sellers
Flapen Score
Botucal Rum against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Botucal Rum is stronger. Inside it, weaker.
Market
The Botucal Rum market on Amazon at a glance
Shoppers on Amazon Germany searched for Botucal Rum 102K times last year and spent an estimated €235K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 8.6%
- Market size, estimated
- €235Ka year
- Top search term
- botucal rum46K searches a year
02 · Price
A sale here is worth €26.88.
Listings sell for €26.88 on average, from €16.63 to €35.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At €26.88 that is €34K to €40K a year per listing.
- Average price
- €26.88inside the $15 to $100 sweet spot
- Price range
- €16.63–€35.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €34K–€40K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Bier, Wein & Spirituosen. It carries 4,010 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #108in Bier, Wein & Spirituosen
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,010per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Botucal Rum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Diplomático Reserva Exclusiva - Premium Rum - Geschenkempfehlung- Komplex und ausgewogen mit einem langanhaltenden verführerischen Abgang - 0.7L/40% Vol.
- Price
- €24.41
- Rating
- 4.7/5
- Reviews
- 12,678
- Age
- 16y ago

Botucal Mantuano - Premium Rum - Geschenkempfehlung - Komplexe Noten von Trockenfrüchten und feinen Gewürzen - 0.7L/40% Vol.
- Price
- €16.63
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 9y ago

Botucal Reserva Exclusiva - Premium Rum - Geschenkempfehlung - Komplex und ausgewogen mit einem langanhaltenden verführerischen Abgang - 0.7L / 40% Vol.
- Price
- €30.03
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 12y ago

Diplomático Selección de Familia - Premium Rum - Geschenkempfehlung - Ein Ausgewogenes und komplexes Geschmacksprofil - 0.7L/43% Vol. - Das Produkt kann variieren
- Price
- €35.28
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 2y ago

DIPLOMATICO EXKLUSIVE RESERVE RUM CL.70
- Price
- €35.15
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 7y ago
Trending
estimated 90-day click momentum
Botucal Mantuano - Premium Rum - Geschenkempfehlung - Komplexe Noten von Trockenfrüchten und feinen Gewürzen - 0.7L/40% Vol.
- Price
- €16.63
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 9y ago

Zacapa Centenario Solera Rum aromatischer Rum gereift im Hochland Guatemalas Geschenkidee 40% Vol 700ml Einzelflasche
- Price
- €29.37
- Rating
- 4.7/5
- Reviews
- 11,915
- Age
- 13y ago

Diplomático Reserva Exclusiva - Premium Rum - Geschenkempfehlung- Komplex und ausgewogen mit einem langanhaltenden verführerischen Abgang - 0.7L/40% Vol.
- Price
- €24.41
- Rating
- 4.7/5
- Reviews
- 12,678
- Age
- 16y ago

DIPLOMATICO EXKLUSIVE RESERVE RUM CL.70
- Price
- €35.15
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 7y ago

Diplomático Selección de Familia - Premium Rum - Geschenkempfehlung - Ein Ausgewogenes und komplexes Geschmacksprofil - 0.7L/43% Vol. - Das Produkt kann variieren
- Price
- €35.28
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 2y ago
Newest
by launch date
Diplomático Selección de Familia - Premium Rum - Geschenkempfehlung - Ein Ausgewogenes und komplexes Geschmacksprofil - 0.7L/43% Vol. - Das Produkt kann variieren
- Price
- €35.28
- Rating
- 4.8/5
- Reviews
- 66
- Age
- 2y ago

DIPLOMATICO EXKLUSIVE RESERVE RUM CL.70
- Price
- €35.15
- Rating
- 4.7/5
- Reviews
- 1,989
- Age
- 7y ago

Botucal Mantuano - Premium Rum - Geschenkempfehlung - Komplexe Noten von Trockenfrüchten und feinen Gewürzen - 0.7L/40% Vol.
- Price
- €16.63
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 9y ago

Botucal | Premium Rum | Reserva Exklsuiva| 350 ml | 40% vol. | 12 Jahre gereift in Pot-Still- + Kolonnen-Destillat | Destillat aus Venezuela | vollmundig im Geschmack
- Price
- €17.27
- Rating
- 4.7/5
- Reviews
- 307
- Age
- 9y ago

Botucal Reserva Exclusiva - Premium Rum - Geschenkempfehlung - Komplex und ausgewogen mit einem langanhaltenden verführerischen Abgang - 0.7L / 40% Vol.
- Price
- €30.03
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
55
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Botucal68%
- Diplomático28%
- Zacapa4%
Demand
Botucal Rum search demand
Weekly searches over the year. Pick a range.
Search terms
Top Botucal Rum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- botucal rum46K/yr
- botucal17K/yr
- diplomatico rum12K/yr
- botucal reserva exclusiva rum12K/yr
- rum botucal6K/yr
- diplomatico3K/yr
- botucal reserva exclusiva3K/yr
- diplomatico reserva exclusiva3K/yr
Reviews and returns
What reviews say buyers love and hate about Botucal Rum
We read the reviews and the return reasons for every product selling here.
“Gute Qualität, leider nicht ganz mein Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Botucal Rum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









