Is Botucal Rum profitable to sell on Amazon Germany?

Flapen scores Botucal Rum 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €235K a year across 7 tracked products. Search demand grew -11.9% in the last 90 days.

How competitive is the Botucal Rum niche on Amazon Germany?

3 brands and 55 sellers compete in Botucal Rum on Amazon Germany. The top 5 Botucal Rum products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Botucal Rum?

Botucal Rum buyers on Amazon Germany complain most about Geschmack, Geschmack insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.1% of orders come back.

What does it cost to enter the Botucal Rum niche?

Botucal Rum sells for €26.88 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €16.63 to €35.28. The average product has 4,010 reviews, the count a new listing must catch up to.

Botucal Rum

Fail

The top 5 brands take 100% of clicks, so Botucal Rum is a Fail.

Flapen Score: 41
41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size: €235K/yr102K searches / yr
90-day growth: -11.9%search demand this quarter
Competition: 93%top-5 click share · 3 brands · 55 sellers

Flapen Score

Botucal Rum against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Botucal Rum is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Botucal Rum market on Amazon at a glance

Shoppers on Amazon Germany searched for Botucal Rum 102K times last year and spent an estimated €235K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €235K a year.

Searches, last 12 months: 102K
Growth, 90 days vs prior 90: -11.9%
Conversion, latest week: 8.6%
Market size, estimated: €235Ka year
Top search term: botucal rum46K searches a year

02 · Price

A sale here is worth €26.88.

Listings sell for €26.88 on average, from €16.63 to €35.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,250 to 1,500 of them. At €26.88 that is €34K to €40K a year per listing.

Average price: €26.88inside the $15 to $100 sweet spot
Price range: €16.63–€35.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 1,250–1,500
Revenue per listing a year: €34K–€40K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #108 within Bier, Wein & Spirituosen. It carries 4,010 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 71%
Out of stock, average day: 0.0%
Average rank: #108in Bier, Wein & Spirituosen
Average rating: 4.70 starsAmazon Germany average 4.37 stars
Average reviews: 4,010per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 93 months

Products

Top Botucal Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 168%
Brand 228%
Brand 34%

Demand

Botucal Rum search demand

Weekly searches over the year. Pick a range.

Search terms

Top Botucal Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

botucal rum46K/yr -0.9%7.7% conv.
botucal17K/yr -13.2%8.2% conv.
diplomatico rum12K/yr -1.3%3.8% conv.
botucal reserva exclusiva rum12K/yr -26.2%7.5% conv.
rum botucal6K/yr -21.9%5.4% conv.
diplomatico3K/yr -53.8%1.9% conv.
botucal reserva exclusiva3K/yr -21.4%6.0% conv.
diplomatico reserva exclusiva3K/yr -24.7%3.4% conv.

Reviews and returns

What reviews say buyers love and hate about Botucal Rum

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Geschmack insgesamt”

23%of negative reviews mention “Geschmack”

0.1%of orders come back

“Gute Qualität, leider nicht ganz mein Geschmack”

A buyer, on “Geschmack”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

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FAQ

Common Botucal Rum questions

Answered from the same tracked data.

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