Skip to content
29

blantons bourbon whiskey

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 17Conversion 27Competition 0Returns 100Price range 42Avg price 73Brand share 0Review moat 94Quality gap 20

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great116.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€106.51

avg listing price — sweet spot $15–$100

Price range

Okay€65.24–€148.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Market size

Bad€42K

€42K/yr · 18K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, blantons bourbon whiskey is a €42K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

blantons bourbon whiskey market data

Units sold / yr
500–750
avg 100–250/product
Revenue / yr
€53K–€80K
units × avg price
Conversion rate
2.2%
Avg BSR
#1,023
Page quality
0%
Prime
40%
Sponsored
0%
Out of stock
0.0%
Avg brand age
111 months
Avg seller age
191 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Blanton's90%
  • 宝酒造株式会社6%
  • OKEPS GD4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
1K600Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top blantons bourbon whiskey search terms

  • blantons bourbon whiskey11K/yr
  • blantons5K/yr
  • pappy van winkle bourbon2K/yr
All search terms

Top blantons bourbon whiskey products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%€8K40%€17K60%€25K80%€34K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about blantons bourbon whiskey

What buyers praise and complain about, mined from review topics.

What buyers love

Alkoholgeschmack67%

“Da ich den Whisky kannte wurde ich nicht enttäuscht”

Geschenk Zweck33%

“Tolles Geschenk”

Common questions

Is blantons bourbon whiskey profitable to sell on Amazon Germany?
The niche generates €42K/yr across 5 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Skip it (29/100).
How competitive is the blantons bourbon whiskey niche?
3 brands and 25 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for blantons bourbon whiskey peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the blantons bourbon whiskey niche?
Listings span €65.24–€148.51; the average listing price is €106.51 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.