biltong
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible€42.18avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great€5.70–€107.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good545.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad€96K€96K/yr · 76K searches
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, biltong is a €96K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
biltong market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €127K–€169K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 63%
- Out of stock
- 4.3%
- Avg brand age
- 61 months
- Avg seller age
- 207 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
39%
Top 20: 84%
Open market
11%
- Nam Flava29%
- Jack Link's21%
- EMBER13%
- CRAFTSMAN FINEST FOODS12%
- Generisch8%
- VIKING BITES6%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top biltong search terms
- biltong53K/yr
- biltong trockenfleisch13K/yr
- biltong 1kg6K/yr
- biltong trockenfleisch südafrika4K/yr
Top biltong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jack Links Biltong Jerky Original 12er Pack (12 x 60g) Glutenfreier Fleisch Snack - High Protein Reiches Trockenfleisch für Gym Fitness Outdoor - Kalorienarme Protein Snacks - Rindfleisch Chips
Jack Link's€43.774.1★454 rev
Craftsman Biltong Trockenfleisch Probierpack 200g (4x50g) natürlich Mix Set
CRAFTSMAN FINEST FOODS€23.214.0★67 rev
Jack Links Biltong Jerky Original 12er Pack (12 x 40g) Glutenfreier Fleisch Snack - High Protein Reiches Trockenfleisch für Gym Fitness Outdoor - Kalorienarme Protein Snacks - Rindfleisch Chips
Jack Link's€31.814.1★454 rev
Nam Flava - Das Original Biltong aus Namibia - 100g (Trockenfleisch/Beef Jerky)
Nam Flava€9.003.8★201 rev
Nam Flava - Original Biltong aus Namibia - 0 5 kg (10x50 g) - Beef Jerky Trockenfleisch viel Protein
Nam Flava€39.144.1★95 rev
Newest
by launch date
Cruga Biltong Chilli 12 Tüten à 60g Premium Rindfleisch Trockenfleisch High Protein Snack über 50% Eiweiß Glutenfrei Low Carb Würziger Beef Jerky Snack
Cruga€49.950 rev
Grizzly Foods Biltong Classic (8 x 30g) Luftgetrocknetes Rindfleisch Traditionelles Trockenfleisch Ohne Zucker & Zusätze Proteinreicher Snack Ideal für unterwegs Büro & Sport
Grizzly Foods€27.943 rev
Ben Jacobs Simple Biltong 6 x 50g handgemacht 100% grasgefüttert Weidefleisch Premium Trockenfleisch ohne chemische Zusätze (Classic Biltong).
Ben Jacobs€33.8315 rev
Viking Bites Beef Jerky Mischkarton 400g (8 x 50g) 3x Barbecue 3x Teriyaki 2x Jalapeno Getrocknetes Rindfleisch Fleischsnack mit hohem Proteingehalt
VIKING BITES€20.88302 rev
Nam Flava - Geschenkbox Original Biltong aus Namibia - 1 2 kg (12x100 g) - Beef Jerky Trockenfleisch viel Protein
Nam Flava€84.0838 rev
Trending
90-day click momentumCruga Biltong Chilli 12 Tüten à 60g Premium Rindfleisch Trockenfleisch High Protein Snack über 50% Eiweiß Glutenfrei Low Carb Würziger Beef Jerky Snack
Cruga€49.950.0★
Edelfleisch 5x100 Gramm Beef Jerky Biltong geschnitten 10 Sorten zur Auswahl
Generisch€32.320.0★
Nam Flava - Das Original Biltong aus Namibia - 50g (Trockenfleisch/Beef Jerky)
Nam Flava€5.703.8★
Ember Rindfleisch Biltong Original 250g - Proteinreicher Trockenfleisch Beef Jerky Snack - Fettarm Keto ohne Zuckerzusatz keine Künstlichen Farb- und Aromastoffe - 10 x 25-g-Beuteln
EMBER€28.474.1★
Ben Jacobs Simple Biltong 6 x 50g handgemacht 100% grasgefüttert Weidefleisch Premium Trockenfleisch ohne chemische Zusätze (Classic Biltong).
Ben Jacobs€33.834.2★
What buyers say about biltong
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Super Produkt”
“Preis - Leistung super”
“Guter Geschmack, tüten mit grossen Stücken gefüllt”
“Schnell dabei Protein Snack”
“Sehr gutes Trockenfleisch mit schneller Lieferung”
“Wie in der Beschreibung”
“Passt”
“Hat eine angenehme Textur”
“bio”
What buyers complain about
“Schmeckt null”
“Extrem zäh und hat kaum Geschmack hab mal ein anderes beef jerky probiert”
“Qualität unzureichend”
“Zäh”
“Schade ums Geld”
“sind irgendwie viel trockener”
“mir persönlich fast schon zu stark in Richtung Zucker.”
“ZU SALZIG”
“Passt nicht”
“Es ist von der Konsistenz her wie das Beef Jerky aus den Supermarkt”
Common questions
- Is biltong profitable to sell on Amazon Germany?
- The niche generates €96K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the biltong niche?
- 15 brands and 19 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in biltong?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Qualität insgesamt. The return rate is 0.1%.
- When does demand for biltong peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the biltong niche?
- Listings span €5.70–€107.93; the average listing price is €42.18 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.