Skip to content

Biltong

Biltong shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46

Market size 24Growth 16Conversion 38Competition 76Returns 100Price range 82Avg price 95Brand share 37Review moat 74Quality gap 90
This niche Category average · 1,367 niches

Is Biltong profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Biltong is a €96K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 56/100.

Biltong: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.9% over the last 90 days and 3.0% of searches end in a purchase.

€96K

revenue / yr

Units sold / yr4K
Search volume / yr-18.9%76K
Conversion rate3.0%
Avg price€42.18

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers15 · 19
Top-5 product click share39%
Open market17%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement63%
New entrants (1y)3· 0 succeeded
Avg rating4.1★
Avg reviews546

Top Biltong products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

€0€3K€6K€9K€12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

19

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

11%

  • Nam Flava29%
  • Jack Link's21%
  • EMBER13%
  • CRAFTSMAN FINEST FOODS12%
  • Generisch8%
  • VIKING BITES6%
  • Open — no brand owns it (9 brands, 11%)

Biltong demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR3.0%Products35Brands15Top 5 Brands83%OOS Rate4.3%Rating4.1★Reviews546Avg BSR#30
2K2KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Biltong search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • biltong53K/yr
  • biltong trockenfleisch13K/yr
  • biltong 1kg6K/yr
  • biltong trockenfleisch südafrika4K/yr

What reviews say buyers love and hate about Biltong

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Geschmack insgesamt41%

Schmeckt super

Qualität insgesamt9%

Super Produkt

Preis-Leistungs-Verhältnis5%

Preis - Leistung super

Geschmack5%

Guter Geschmack, tüten mit grossen Stücken gefüllt

Ernährungs Gehalt5%

Schnell dabei Protein Snack

What buyers complain about

64% of reviews
Geschmack insgesamt18%

Schmeckt null

Geschmack8%

Extrem zäh und hat kaum Geschmack hab mal ein anderes beef jerky probiert

Qualität insgesamt7%

Qualität unzureichend

Hartes Gefühl7%

Zäh

Preis-Leistungs-Verhältnis7%

Schade ums Geld

Common Biltong questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biltong 56/100 on Amazon Germany — Worth a look. The niche generates €96K/yr across 35 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -18.9% over the last 90 days.
Search demand for Biltong on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.