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Bier Helles

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $39K a year here, so Bier Helles is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 1,367 Lebensmittel & Getränke niches · +12 vs the category median of 46
Market size
€39K/yr90K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
43%top-5 click share · 28 brands · 32 sellers

Flapen Score

Bier Helles against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Bier Helles is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bier Helles market on Amazon at a glance

Shoppers on Amazon Germany searched for Bier Helles 90K times last year and spent an estimated €39K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
2.3%
Market size, estimated
€39Ka year
Peak month
December1.7× the quietest month
Top search term
augustiner31K searches a year

02 · Price

A sale here is worth €19.08.

Listings sell for €19.08 on average, from €1.31 to €36.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €19.08 that is €0 to €2K a year per listing.

Average price
€19.08inside the $15 to $100 sweet spot
Price range
€1.31–€36.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,521 within Bier, Wein & Spirituosen. It carries 76 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
51%
Out of stock, average day
9.2%
Average rank
#1,521in Bier, Wein & Spirituosen
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
76per listing
Listings tracked
39

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Bier Helles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

32

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

43%

Top 20: 79%

Open market

44%

  • Brand 122%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Bier Helles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bier Helles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • augustiner31K/yr
  • helles bier15K/yr
  • augustiner bier19K/yr
  • bier helles9K/yr
  • tegernseer hell8K/yr
  • helles5K/yr
  • augustiner hell2K/yr
  • tegernseer bier945/yr
  • augustiner bräu shop20/yr

Reviews and returns

What reviews say buyers love and hate about Bier Helles

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Geschmack insgesamt”
10%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Das wirkt nicht besonders hochwertig, auch wenn der Inhalt top bleibt”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bier Helles questions

Answered from the same tracked data.