bier helles
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible75.72avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great€19.08avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€1.31–€36.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€39K€39K/yr · 90K searches
According to Flapen's Amazon Germany niche tracking, bier helles is a €39K/yr Amazon Germany market (90K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bier helles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €57K–€76K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #1,521
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 33%
- Out of stock
- 9.2%
- Avg brand age
- 69 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
32
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
43%
Top 20: 79%
Open market
44%
- Moonai22%
- dakomyo10%
- Augustiner7%
- Augustinerbräu München6%
- Spaten5%
- TANUVJXK5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top bier helles search terms
- augustiner31K/yr
- helles bier15K/yr
- augustiner bier19K/yr
- bier helles9K/yr
- tegernseer hell8K/yr
- helles5K/yr
- augustiner hell2K/yr
- tegernseer bier945/yr
- augustiner bräu shop20/yr
Top bier helles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Augustiner Munich Beer Lagerbier Hell Klassisches Herren-T-Shirt mit Rundhalsausschnitt und kurzen Ärmeln 2X-Large
Moonai€15.395.0★3 rev
Augustinerbräu - Lagerbier hell (20 Flaschen à 0 5 l / 5 2 % vol.)
dakomyo€22.003.8★10 rev
Augustiner Munich Beer Lagerbier Hell Klassisches Herren-T-Shirt mit Rundhalsausschnitt und kurzen Ärmeln X-Large
Moonai€15.195.0★3 rev
Augustiner Lagerbier Hell Kiste 20x0 5 l (MEHRWEG) (10 l)
Augustiner€23.435.0★2 rev
Augustiner Munich Beer...Lagerbier Hell T-Shirt Kawaii Clothes Blouse Plain t Shirts Men Black XL
TANUVJXK€21.290.0★0 rev
Newest
by launch date
Paderborner Hell Bier mild süffiges Helles Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€12.943 rev
Chiemseer Hell Helles Bier 0 33L Dose EINWEG (24x0 33l)
Chiemseer€17.3949 rev
Augustiner Munich Beer...Lagerbier Hell T-Shirt Kawaii Clothes Blouse Plain t Shirts Men Black XL
TANUVJXK€21.290 rev
Oberbräu Hell mild süffiges Helles Bier aus Bayern Flaschenbier MEHRWEG im Kasten 20er Kiste (20 x 0.5 l)
Oberbräu€16.0119 rev
Oberbräu Hell mild süffiges Helles Bier aus Bayern Dosenbier EINWEG (24 x 0.33 L)
Oberbräu€14.6119 rev
Trending
90-day click momentumAugustiner Munich Beer Lagerbier Hell Klassisches Herren-T-Shirt mit Rundhalsausschnitt und kurzen Ärmeln 2X-Large
Moonai€15.395.0★
Paderborner Hell Bier mild süffiges Helles Dosenbier EINWEG (24 x 0.5 L Dose)
Paderborner€12.943.7★
Augustiner Munich Beer...Lagerbier Hell T-Shirt Kawaii Clothes Blouse Plain t Shirts Men Black XL
TANUVJXK€21.290.0★
Augustiner Munich Beer Lagerbier Hell Klassisches Herren-T-Shirt mit Rundhalsausschnitt und kurzen Ärmeln X-Large
Moonai€15.195.0★
Chiemseer Hell Helles Bier 0 33L Dose EINWEG (24x0 33l)
Chiemseer€17.394.8★
What buyers say about bier helles
What buyers praise and complain about, mined from review topics.What buyers love
“Gustl”
“Schön mild, süffig und einfach angenehm zu trinken, genau so wie man sich ein helles Bier vorstellt”
“Milder Geschmack”
“Sehr süffig, top Qualität”
“War mal gut und preiswert”
“Da die Dosen handlich, robust und deutlich leichter zu transportieren sind, passen sie unkompliziert in jede Tasche”
“Positive Eigenschaften:”
“leicht süßlich”
“Schnell gekühlt im Vergleich zu Flaschen”
“Das Design hebt sich vom klassischen Bierregal durchaus ab”
What buyers complain about
“Das wirkt nicht besonders hochwertig, auch wenn der Inhalt top bleibt”
“Dieses Bier schmeckt wie Mineralwasser mit etwas Bitterstoffen”
“Der Alkoholgehalt beträgt 4,8% was für ein Bier eher Mild ist”
“24 zerbeulte Dosen”
“Zapfhahn undicht, läuft aus”
“Kaum Geschmack”
“Preisniveau: für ein Dosenbier ist der Grundpreis pro Liter hoch”
“Stattdessen empfinde ich die Bitterkeit deutlicher als gedacht”
Top return reasons
Common questions
- Is bier helles profitable to sell on Amazon Germany?
- The niche generates €39K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bier helles niche?
- 28 brands and 32 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in bier helles?
- Top complaints mined from reviews: Qualität insgesamt, Geschmack insgesamt, Alkoholgehalt. The return rate is 0.1%.
- When does demand for bier helles peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bier helles niche?
- Listings span €1.31–€36.89; the average listing price is €19.08 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.