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Berliner Luft

Fail

The top 5 brands take 100% of clicks, so Berliner Luft is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€87K/yr115K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
60%top-5 click share · 5 brands · 43 sellers

Flapen Score

Berliner Luft against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Berliner Luft is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Berliner Luft market on Amazon at a glance

Shoppers on Amazon Germany searched for Berliner Luft 115K times last year and spent an estimated €87K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
4.8%
Market size, estimated
€87Ka year
Peak month
December2.2× the quietest month
Top search term
berliner luft87K searches a year

02 · Price

A sale here is worth €15.62.

Listings sell for €15.62 on average, from €4.25 to €51.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €15.62 that is €8K to €12K a year per listing.

Average price
€15.62inside the $15 to $100 sweet spot
Price range
€4.25–€51.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€8K–€12K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #417 within Bier, Wein & Spirituosen. It carries 461 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
41%
Out of stock, average day
2.4%
Average rank
#417in Bier, Wein & Spirituosen
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
461per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Berliner Luft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 214%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Berliner Luft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Berliner Luft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • berliner luft87K/yr
  • pfefferminzlikör13K/yr
  • pfeffi likör8K/yr
  • berliner luft glitter4K/yr
  • pfefferminz schnaps3K/yr

Reviews and returns

What reviews say buyers love and hate about Berliner Luft

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt einfach gut”
A buyer, on “Geschmack insgesamt”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Berliner Luft questions

Answered from the same tracked data.