Becks
FailThe top 5 brands take 98% of clicks, so Becks is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €29K/yr31K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 79%top-5 click share · 6 brands · 33 sellers
Flapen Score
Becks against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Becks is stronger. Inside it, weaker.
Market
The Becks market on Amazon at a glance
Shoppers on Amazon Germany searched for Becks 31K times last year and spent an estimated €29K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €29Ka year
- Top search term
- becks17K searches a year
02 · Price
A sale here is worth €15.45.
Listings sell for €15.45 on average, from €3.70 to €30.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €15.45 that is €4K to €8K a year per listing.
- Average price
- €15.45inside the $15 to $100 sweet spot
- Price range
- €3.70–€30.73
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #265 within Bier, Wein & Spirituosen. It carries 607 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 7.0%
- Average rank
- #265in Bier, Wein & Spirituosen
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 607per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Becks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BECKS Pils Dosenbier Sortenreines Dosen-Set EINWEG (24 x 0.5 l) Pils Bier
- Price
- €16.72
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 10y ago

BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier
- Price
- €3.70
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 1y ago

Becks Pils Flaschenbier MEHRWEG (20 x 0.5 l) im Kasten Pils Bier
- Price
- €13.34
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 10y ago

Becks Pils Mehrweg (6 x 0.33 l)
- Price
- €4.59
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 14y ago

PerfectDraft Becks Pils Bier (1 x 6l) MEHRWEG Fassbier
- Price
- €15.03
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 19y ago
Trending
estimated 90-day click momentum
Beck unisex adult Basic-008 Schwarz Adult-7 0 40
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 2,251
- Age
- 2y ago

Beck Unisex Kinder Buddy Hausschuh Blau 31 EU
- Price
- €16.80
- Rating
- 4.2/5
- Reviews
- 286
- Age
- 2y ago

Becks Bier Eiserne Reserve Geschenk Geburstag Hochzeit Black Edition Text s/w personalisiert Bier (1 x 0 5 l) Text s/w
- Price
- €30.73
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 9y ago

Bier PerfectDraft 1 x 6-Liter Fass Becks Pils Bier - Lager. Zapfanlage für Zuhause. Inklusive 5euros Pfand.
- Price
- €21.48
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 8y ago

VELTINS Pilsener 24 x 0 5 l Dosenbier (EINWEG) Fein-herbes Premium Pils Brautradition seit 1824 Frisch & ausgewogen 4 8% vol. Alkohol
- Price
- €15.67
- Rating
- 4.6/5
- Reviews
- 3,321
- Age
- 11y ago
Newest
by launch date
BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier
- Price
- €3.70
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 1y ago

Beck Unisex Kinder Buddy Hausschuh Blau 31 EU
- Price
- €16.80
- Rating
- 4.2/5
- Reviews
- 286
- Age
- 2y ago

Beck unisex adult Basic-008 Schwarz Adult-7 0 40
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 2,251
- Age
- 2y ago

Becks Ice Lime & Mint Dosenbier EINWEG (24 x 0.5 l) Biermischgetränk
- Price
- €18.82
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 4y ago

Becks Blue Pils Dosenbier Alkoholfreies Pils Bier Einweg (24 x 0.5 L Dose)
- Price
- €16.73
- Rating
- 4.5/5
- Reviews
- 277
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
33
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Beck's84%
- PerfectDraft5%
- Beck4%
- Genial-Anders3%
- HOPT2%
- Veltins2%
- Open — no brand owns it (0%)
Demand
Becks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Becks
We read the reviews and the return reasons for every product selling here.
“Kein frisches Bier geliefert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Becks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









