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Becks

Fail

The top 5 brands take 98% of clicks, so Becks is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€29K/yr31K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
79%top-5 click share · 6 brands · 33 sellers

Flapen Score

Becks against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Becks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Becks market on Amazon at a glance

Shoppers on Amazon Germany searched for Becks 31K times last year and spent an estimated €29K. The top 5 brands take 98% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
6.1%
Market size, estimated
€29Ka year
Top search term
becks17K searches a year

02 · Price

A sale here is worth €15.45.

Listings sell for €15.45 on average, from €3.70 to €30.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €15.45 that is €4K to €8K a year per listing.

Average price
€15.45inside the $15 to $100 sweet spot
Price range
€3.70–€30.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #265 within Bier, Wein & Spirituosen. It carries 607 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
7.0%
Average rank
#265in Bier, Wein & Spirituosen
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
607per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Becks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

33

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Becks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Becks

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Abgestanden/verfault/verwöhnt”
0.4%of orders come back
“Kein frisches Bier geliefert”
A buyer, on “Abgestanden/verfault/verwöhnt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Becks questions

Answered from the same tracked data.