How competitive is the Becks niche on Amazon Germany?

6 brands and 33 sellers compete in Becks on Amazon Germany. The top 5 Becks products take 79% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Becks niche?

Becks sells for €15.45 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.70–€30.73. The average incumbent carries 607 reviews — the moat a new listing must climb.

Becks

brand-locked demand (top 5 brands take 98% of clicks) — Becks doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Becks profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Becks is a €29K/yr Amazon Germany market (31K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 39/100.

Becks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.3% over the last 90 days and 6.1% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr4K

Search volume / yr-7.3%31K

Conversion rate6.1%

Avg price€15.45

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 33

Top-5 product click share79%

Open market2%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Becks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BECKS Pils Dosenbier Sortenreines Dosen-Set EINWEG (24 x 0.5 l) Pils Bier

Price: €16.72
Rating: 4.6/5
Reviews: 695
Age: 10y ago

BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier

Price: €3.70
Rating: 4.6/5
Reviews: 695
Age: 1y ago

Becks Pils Flaschenbier MEHRWEG (20 x 0.5 l) im Kasten Pils Bier

Price: €13.34
Rating: 4.5/5
Reviews: 111
Age: 10y ago

Becks Pils Mehrweg (6 x 0.33 l)

Price: €4.59
Rating: 4.7/5
Reviews: 51
Age: 14y ago

PerfectDraft Becks Pils Bier (1 x 6l) MEHRWEG Fassbier

Price: €15.03
Rating: 4.2/5
Reviews: 254
Age: 19y ago

Newest

by launch date

BECKS Pils Dosenbier 5+1 gratis Dosen-Set EINWEG (5+1 x 0.5 l) Pils Bier

Price: €3.70
Rating: 4.6/5
Reviews: 695
Age: 1y ago

Beck Unisex Kinder Buddy Hausschuh Blau 31 EU

Price: €16.80
Rating: 4.2/5
Reviews: 286
Age: 2y ago

Beck unisex adult Basic-008 Schwarz Adult-7 0 40

Price: €10.56
Rating: 4.5/5
Reviews: 2,251
Age: 2y ago

Becks Ice Lime & Mint Dosenbier EINWEG (24 x 0.5 l) Biermischgetränk

Price: €18.82
Rating: 4.6/5
Reviews: 59
Age: 4y ago

Becks Blue Pils Dosenbier Alkoholfreies Pils Bier Einweg (24 x 0.5 L Dose)

Price: €16.73
Rating: 4.5/5
Reviews: 277
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Beck's84%
PerfectDraft5%
Beck4%
Genial-Anders3%
HOPT2%
Veltins2%
Open — no brand owns it (0%)

Becks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR6.1%Products14Brands6Top 5 Brands98%OOS Rate7.0%Rating4.5★Reviews607Avg BSR#265

What reviews say buyers love and hate about Becks

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Geschmack insgesamt31%

“War lecker”

Preis-Leistungs-Verhältnis25%

“guter Preis”

Haltbarkeit13%

“Haltbarkeit”

Qualität insgesamt13%

“Tolles Produkt”

Geschenk Zweck13%

“Klasse Geschenk”

What buyers complain about

50% of reviews

Abgestanden/verfault/verwöhnt50%

“Kein frisches Bier geliefert”

Becks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

54%

2Füße fit

18%

3Länge

4Lücke/Loch

5Qualität insgesamt

Common Becks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Becks 39/100 on Amazon Germany — Skip it. The niche generates €29K/yr across 14 tracked products. Search demand moved -7.3% over the last 90 days.