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Baumkuchen

Fail

Demand is soft, at -54.9% this quarter, so Baumkuchen is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€52K/yr144K searches / yr
90-day growth
-54.9%search demand this quarter
Competition
57%top-5 click share · 11 brands · 26 sellers

Flapen Score

Baumkuchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Baumkuchen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baumkuchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Baumkuchen 144K times last year and spent an estimated €52K. The top 5 brands take 82% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-54.9%
Conversion, latest week
1.9%
Market size, estimated
€52Ka year
Peak month
December14.7× the quietest month
Top search term
baumkuchen103K searches a year

02 · Price

A sale here is worth €18.85.

Listings sell for €18.85 on average, from €4.59 to €51.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.85 that is €0 to €2K a year per listing.

Average price
€18.85inside the $15 to $100 sweet spot
Price range
€4.59–€51.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 15% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #221 within Brot & Backwaren. It carries 163 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
15%
Out of stock, average day
24.5%
Average rank
#221in Brot & Backwaren
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
163per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Baumkuchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

26

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

12%

  • Brand 135%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

Baumkuchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Baumkuchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baumkuchen103K/yr
  • baumkuchen salzwedel19K/yr
  • salzwedeler baumkuchen original8K/yr
  • baumkuchen zartbitter6K/yr
  • baumkuchen vollmilch4K/yr
  • salzwedeler baumkuchen5K/yr

Reviews and returns

What reviews say buyers love and hate about Baumkuchen

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“Schmeckt echt alt und komisch”
A buyer, on “Geschmack insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baumkuchen questions

Answered from the same tracked data.