baklava
Skip itSoft demand (-37.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible€26.45avg listing price — sweet spot $15–$100
Review moat
Great356.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great€3.42–€54.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€73K€73K/yr · 129K searches
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, baklava is a €73K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
baklava market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- €66K–€79K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 72%
- Out of stock
- 9.6%
- Avg brand age
- 45 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
61%
Top 20: 77%
Top-5 click share
68%
Top 20: 100%
Open market
16%
- --23%
- MUGHE GOURMET23%
- Ben's Garden17%
- Damsouq8%
- SINCE 1871 GÜLLÜOGLU8%
- BACK-LAVA6%
- Open — no brand owns it (4 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.2% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.0×
Top baklava search terms
- baklava96K/yr
- arabische süßigkeiten14K/yr
- baklava pistazie7K/yr
- baklava box11K/yr
Top baklava products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten
--€23.684.3★151 rev
Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose
MUGHE GOURMET€36.504.5★1,427 rev
Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock
Ben's Garden€32.684.4★40 rev
Aghati Baklava Mischung 750 Gramm - Leckeres Dessert aus dem Nahen Osten
Damsouq€31.623.9★25 rev
Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
BACK-LAVA€19.870.0★0 rev
Newest
by launch date
Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock
Ben's Garden€27.191 rev
Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
BACK-LAVA€19.870 rev
Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock
Ben's Garden€32.6840 rev
Baklava 950g 60 Stück I Erste Klasse Mediterranes Baklava mit Nüssen Pistazien Und Cashewnüssen I Elegante Geschenkverpackung I Ohne Konservierungsstoffe ohne (Larg)
AL SHARQ ARABIAN TASTE€54.0710 rev
Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten
--€23.68151 rev
Trending
90-day click momentumBack-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
BACK-LAVA€19.870.0★
Gulluoglu Türkische Baklava sortiert 18 Stück (600 g) 5 Sortimente täglich frischer versand aus Istanbul
SINCE 1871 GÜLLÜOGLU€29.874.1★
Gulluoglu Türkische Pistazien-Baklava 28 Stück - 1000 gr täglich frische lieferung aus Istanbul/Türkei
SINCE 1871 GÜLLÜOGLU€40.763.8★
Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock
Ben's Garden€27.195.0★
Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose
MUGHE GOURMET€36.504.5★
What buyers say about baklava
What buyers praise and complain about, mined from review topics.What buyers love
“Soooo mega lecker”
“Top Qualität”
“Süssigkeit”
“Mughe Gourmet Sultan Pistazien Türkische Delight Süßigkeiten, elegante Geschenkdose”
“feine Geschmacksunterschiede”
“Gute frische Box”
“Leckeres Gebäck”
“Sehr lecker und knusprig”
“Kühl aufbewahren”
“Guter Preis”
What buyers complain about
“Ein wenig trocken”
“Schmeckt leider alles andere als erwartet”
“Die Qualität ist schlecht”
“Zu dünn”
“Süsses Gebäck mit tierischem Schmalzgeschmack - widerlich”
“Der Geschmack ist einfach nur widerlich”
“sieht in echt deutlich schlechter aus als beschrieben”
“texture”
Common questions
- Is baklava profitable to sell on Amazon Germany?
- The niche generates €73K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -37.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the baklava niche?
- 10 brands and 13 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in baklava?
- Top complaints mined from reviews: Feucht/Trocken, Geschmack insgesamt, Qualität insgesamt. The return rate is 0.0%.
- When does demand for baklava peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the baklava niche?
- Listings span €3.42–€54.07; the average listing price is €26.45 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.