Baklava
FailDemand is soft, at -37.2% this quarter, so Baklava is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €73K/yr129K searches / yr
- 90-day growth
- -37.2%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 13 sellers
Flapen Score
Baklava against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Baklava is stronger. Inside it, weaker.
Market
The Baklava market on Amazon at a glance
Shoppers on Amazon Germany searched for Baklava 129K times last year and spent an estimated €73K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.
- Searches, last 12 months
- 129K
- Growth, 90 days vs prior 90
- -37.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €73Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- baklava96K searches a year
02 · Price
A sale here is worth €26.45.
Listings sell for €26.45 on average, from €3.42 to €54.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €26.45 that is €3K to €7K a year per listing.
- Average price
- €26.45inside the $15 to $100 sweet spot
- Price range
- €3.42–€54.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #87 within Brot & Backwaren. It carries 357 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 56%
- Out of stock, average day
- 9.6%
- Average rank
- #87in Brot & Backwaren
- Average rating
- 4.25 starsAmazon Germany average 4.37 stars
- Average reviews
- 357per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Baklava products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten
- Price
- €23.68
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago

Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose
- Price
- €36.50
- Rating
- 4.5/5
- Reviews
- 1,427
- Age
- 7y ago

Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock
- Price
- €32.68
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Aghati Baklava Mischung 750 Gramm - Leckeres Dessert aus dem Nahen Osten
- Price
- €31.62
- Rating
- 3.9/5
- Reviews
- 25
- Age
- 2y ago

Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
- Price
- €19.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
- Price
- €19.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Gulluoglu Türkische Baklava sortiert 18 Stück (600 g) 5 Sortimente täglich frischer versand aus Istanbul
- Price
- €29.87
- Rating
- 4.1/5
- Reviews
- 189
- Age
- 3y ago

Gulluoglu Türkische Pistazien-Baklava 28 Stück - 1000 gr täglich frische lieferung aus Istanbul/Türkei
- Price
- €40.76
- Rating
- 3.8/5
- Reviews
- 105
- Age
- 4y ago

Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock
- Price
- €27.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose
- Price
- €36.50
- Rating
- 4.5/5
- Reviews
- 1,427
- Age
- 7y ago
Newest
by launch date
Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock
- Price
- €27.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)
- Price
- €19.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock
- Price
- €32.68
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 1y ago

Baklava 950g 60 Stück I Erste Klasse Mediterranes Baklava mit Nüssen Pistazien Und Cashewnüssen I Elegante Geschenkverpackung I Ohne Konservierungsstoffe ohne (Larg)
- Price
- €54.07
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten
- Price
- €23.68
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
13
Est. top-5 brand share
61%
Top 20: 77%
Est. top-5 click share
68%
Top 20: 100%
Open market
16%
- --23%
- MUGHE GOURMET23%
- Ben's Garden17%
- Damsouq8%
- SINCE 1871 GÜLLÜOGLU8%
- BACK-LAVA6%
- Open — no brand owns it (4 brands, 16%)
Demand
Baklava search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Baklava search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baklava96K/yr
- arabische süßigkeiten14K/yr
- baklava pistazie7K/yr
- baklava box11K/yr
Reviews and returns
What reviews say buyers love and hate about Baklava
We read the reviews and the return reasons for every product selling here.
“Ein wenig trocken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baklava questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









