How competitive is the Baklava niche on Amazon Germany?

10 brands and 13 sellers compete in Baklava on Amazon Germany. The top 5 Baklava products take 68% of clicks and its top 5 brands hold 61% of demand.

What do buyers complain about in Baklava?

Baklava buyers on Amazon Germany complain most about Feucht/Trocken, Geschmack insgesamt, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Baklava niche?

Baklava sells for €26.45 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.42–€54.07. The average incumbent carries 357 reviews — the moat a new listing must climb.

Baklava

soft demand (-37.2% this quarter) — Baklava doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46

This niche Category average · 1,367 niches

Is Baklava profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baklava is a €73K/yr Amazon Germany market (129K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 48/100.

Baklava: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.2% over the last 90 days and 2.1% of searches end in a purchase.

€73K

revenue / yr

Units sold / yr3K

Search volume / yr-37.2%129K

Conversion rate2.1%

Avg price€26.45

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers10 · 13

Top-5 product click share68%

Open market39%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Baklava products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten

Price: €23.68
Rating: 4.3/5
Reviews: 151
Age: 2y ago

Mughe Gourmet Premium Baklava Geschenkbox 750g Traditionelles Türkisches Gebäck (52 Stücke) in schwarzer Metalldose

Price: €36.50
Rating: 4.5/5
Reviews: 1,427
Age: 7y ago

Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock

Price: €32.68
Rating: 4.4/5
Reviews: 40
Age: 1y ago

Aghati Baklava Mischung 750 Gramm - Leckeres Dessert aus dem Nahen Osten

Price: €31.62
Rating: 3.9/5
Reviews: 25
Age: 2y ago

Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)

Price: €19.87
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Newest

by launch date

Bens Garden Bundle: Aghati Petit Four Dose 1kg inkl Notizblock

Price: €27.19
Rating: 5.0/5
Reviews: 1
Age: 4mo ago

Back-lava arabische Baklava Box Mischung aghati pistazie Leckeres Dessert aus dem Nahen Osten Perfekt für Weihnachten Geburtstag Vatertag - Dessertkorb Geschenke (470 gr.)

Price: €19.87
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Bens Garden Bundle: Premium Baklava Gemischte Sorten 750g + Notizblock

Price: €32.68
Rating: 4.4/5
Reviews: 40
Age: 1y ago

Baklava 950g 60 Stück I Erste Klasse Mediterranes Baklava mit Nüssen Pistazien Und Cashewnüssen I Elegante Geschenkverpackung I Ohne Konservierungsstoffe ohne (Larg)

Price: €54.07
Rating: 4.8/5
Reviews: 10
Age: 1y ago

Aghati Baklava Mischung 500 Gramm - Leckeres Dessert aus dem Nahen Osten

Price: €23.68
Rating: 4.3/5
Reviews: 151
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

Top-5 brand share

61%

Top 20: 77%

Top-5 click share

68%

Top 20: 100%

Open market

16%

--23%
MUGHE GOURMET23%
Ben's Garden17%
Damsouq8%
SINCE 1871 GÜLLÜOGLU8%
BACK-LAVA6%
Open — no brand owns it (4 brands, 16%)

Baklava demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR2.1%Products18Brands10Top 5 Brands61%OOS Rate9.6%Rating4.3★Reviews357Avg BSR#87

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.0×

Top Baklava search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baklava96K/yr -40.6%1.0% conv.
arabische süßigkeiten14K/yr -39.5%0.5% conv.
baklava pistazie7K/yr +42.5%1.3% conv.
baklava box11K/yr -37.0%1.1% conv.

What reviews say buyers love and hate about Baklava

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Geschmack insgesamt54%

“Soooo mega lecker”

Qualität insgesamt9%

“Top Qualität”

Süße7%

“Süssigkeit”

Geschenk Zweck5%

“Mughe Gourmet Sultan Pistazien Türkische Delight Süßigkeiten, elegante Geschenkdose”

Geschmack5%

“feine Geschmacksunterschiede”

What buyers complain about

100% of reviews

Feucht/Trocken29%

“Ein wenig trocken”

Geschmack insgesamt21%

“Schmeckt leider alles andere als erwartet”

Qualität insgesamt19%

“Die Qualität ist schlecht”

Dicke7%

“Zu dünn”

Süße7%

“Süsses Gebäck mit tierischem Schmalzgeschmack - widerlich”

Common Baklava questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baklava 48/100 on Amazon Germany — Skip it. The niche generates €73K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -37.2% over the last 90 days.