bahlsen
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great275.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.16avg listing price — sweet spot $15–$100
Price range
Good€1.51–€35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€141K€141K/yr · 163K searches
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, bahlsen is a €141K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bahlsen market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- €177K–€212K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 65%
- Out of stock
- 28.3%
- Avg brand age
- 81 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
25
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
1%
- Bahlsen60%
- The Bahlsen Family28%
- Biscoff4%
- Kuchen Meister3%
- Loacker2%
- Brandt1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top bahlsen search terms
- bahlsen kekse59K/yr
- bahlsen67K/yr
- bahlsen kuchen17K/yr
- bahlsen kekse großpackung6K/yr
- kekse bahlsen6K/yr
- bahlsen azora6K/yr
- balsen3K/yr
Top bahlsen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bahlsen Deloba - 1er Pack - Blättergebäck mit Johannisbeer-Kirsch Füllung (1 x 100g)
Bahlsen€2.354.6★233 rev
Bahlsen Hazelnut Cream & Choc - Kekse mit Haselnusscreme 125g
Bahlsen€3.134.2★135 rev
Bahlsen Kipferl - Vanille-Mürbegebäck in Hörnchenform 125g
Bahlsen€2.284.4★365 rev
Bahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
The Bahlsen Family€18.794.3★482 rev
Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g
Bahlsen€23.133.9★10 rev
Newest
by launch date
Bahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
Bahlsen€20.942 rev
Bahlsen Hazelnut Cream & Choc - Kekse mit Haselnusscreme 125g
Bahlsen€3.13135 rev
Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g
Bahlsen€23.1310 rev
Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen
Loacker€13.53199 rev
Bahlsen Comtess Mohn Zitronen Kuchen 4er Pack (4 x 350g)
Bahlsen€21.442 rev
Trending
90-day click momentumBahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
Bahlsen€20.944.5★
Bahlsen Waffeletten - knusprige Waffelröllchen ca. 150 Stück
The Bahlsen Family€13.884.3★
Bahlsen Comtess Haselnuss - 8er Pack - saftiger Rührkuchen mit gemahlenen Haselnüssen einzeln verpackt (8 x 350 g)
The Bahlsen Family€23.134.2★
Loacker Tortina (Triple Choc) Knusprige Waffel-Törtchen mit Schokolade & Edelkakao Kaffee-Gebäck mit Schoko-Hülle Runde Waffelkekse (24 x 21g)
Loacker€20.994.5★
Bahlsen Comtess Marzipan - 8er Pack - Saftiger Rührkuchen mit gemahlenen Mandeln einzeln verpackt (8 x 350 g)
The Bahlsen Family€21.843.9★
What buyers say about bahlsen
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Beste Kekse”
“beste Qualität”
“Kernig lecker gut”
“Knackig lecker”
“Sehr lecker, und auch ganz frisch, kann ich nur empfehlen”
“Gut und günstig”
“Kekse Mega lecker”
“Sehr gute Plätzchen Mischung”
“Lecker und gut zum verschenken”
What buyers complain about
“Die Kuchen waren trocken”
“etwas teuer”
“Nicht so süß”
“schmeckt nicht”
“Sehr schlechte Qualität, keine Kaufempfehlung”
“Enttäuschende Mischung, viele der Kekssorten schmecken nicht”
“Recht trocken und bröselt”
“Wer so richtig künstlich mag der kann hier getrost zugreifen”
“.naja auch die haben nach Parfüm gerochen”
“Die Kekse waren grau, als ich sie öffnete”
Common questions
- Is bahlsen profitable to sell on Amazon Germany?
- The niche generates €141K/yr across 26 tracked products. 90-day search growth is -15.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the bahlsen niche?
- 7 brands and 25 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in bahlsen?
- Top complaints mined from reviews: Feucht/Trocken, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- When does demand for bahlsen peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the bahlsen niche?
- Listings span €1.51–€35.19; the average listing price is €14.16 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.