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Bahlsen

Fail

The top 5 brands take 98% of clicks, so Bahlsen is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€141K/yr163K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
52%top-5 click share · 7 brands · 25 sellers

Flapen Score

Bahlsen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Bahlsen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bahlsen market on Amazon at a glance

Shoppers on Amazon Germany searched for Bahlsen 163K times last year and spent an estimated €141K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
6.1%
Market size, estimated
€141Ka year
Peak month
November3.0× the quietest month
Top search term
bahlsen kekse59K searches a year

02 · Price

A sale here is worth €14.16.

Listings sell for €14.16 on average, from €1.51 to €35.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.16 that is €4K to €7K a year per listing.

Average price
€14.16under the $15 to $100 sweet spot
Price range
€1.51–€35.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #105 within Brot & Backwaren. It carries 275 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
28.3%
Average rank
#105in Brot & Backwaren
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
275per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Bahlsen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

25

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

1%

  • Brand 160%
  • Brand 228%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Bahlsen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Bahlsen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bahlsen kekse59K/yr
  • bahlsen67K/yr
  • bahlsen kuchen17K/yr
  • bahlsen kekse großpackung6K/yr
  • kekse bahlsen6K/yr
  • bahlsen azora6K/yr
  • balsen3K/yr

Reviews and returns

What reviews say buyers love and hate about Bahlsen

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Geschmack insgesamt”
14%of negative reviews mention “Feucht/Trocken”
0.1%of orders come back
“Die Kuchen waren trocken”
A buyer, on “Feucht/Trocken”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bahlsen questions

Answered from the same tracked data.