Bahlsen
FailThe top 5 brands take 98% of clicks, so Bahlsen is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 4649
- Market size
- €141K/yr163K searches / yr
- 90-day growth
- -15.5%search demand this quarter
- Competition
- 52%top-5 click share · 7 brands · 25 sellers
Flapen Score
Bahlsen against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Bahlsen is stronger. Inside it, weaker.
Market
The Bahlsen market on Amazon at a glance
Shoppers on Amazon Germany searched for Bahlsen 163K times last year and spent an estimated €141K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -15.5%
- Conversion, latest week
- 6.1%
- Market size, estimated
- €141Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- bahlsen kekse59K searches a year
02 · Price
A sale here is worth €14.16.
Listings sell for €14.16 on average, from €1.51 to €35.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.16 that is €4K to €7K a year per listing.
- Average price
- €14.16under the $15 to $100 sweet spot
- Price range
- €1.51–€35.19
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #105 within Brot & Backwaren. It carries 275 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 85%
- Out of stock, average day
- 28.3%
- Average rank
- #105in Brot & Backwaren
- Average rating
- 4.42 starsAmazon Germany average 4.37 stars
- Average reviews
- 275per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Bahlsen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bahlsen Deloba - 1er Pack - Blättergebäck mit Johannisbeer-Kirsch Füllung (1 x 100g)
- Price
- €2.35
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 7y ago

Bahlsen Hazelnut Cream & Choc - Kekse mit Haselnusscreme 125g
- Price
- €3.13
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 1y ago

Bahlsen Kipferl - Vanille-Mürbegebäck in Hörnchenform 125g
- Price
- €2.28
- Rating
- 4.4/5
- Reviews
- 365
- Age
- 10y ago

Bahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
- Price
- €18.79
- Rating
- 4.3/5
- Reviews
- 482
- Age
- 3y ago

Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g
- Price
- €23.13
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
- Price
- €20.94
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Bahlsen Waffeletten - knusprige Waffelröllchen ca. 150 Stück
- Price
- €13.88
- Rating
- 4.3/5
- Reviews
- 343
- Age
- 7y ago

Bahlsen Comtess Haselnuss - 8er Pack - saftiger Rührkuchen mit gemahlenen Haselnüssen einzeln verpackt (8 x 350 g)
- Price
- €23.13
- Rating
- 4.2/5
- Reviews
- 105
- Age
- 11y ago

Loacker Tortina (Triple Choc) Knusprige Waffel-Törtchen mit Schokolade & Edelkakao Kaffee-Gebäck mit Schoko-Hülle Runde Waffelkekse (24 x 21g)
- Price
- €20.99
- Rating
- 4.5/5
- Reviews
- 127
- Age
- 5y ago

Bahlsen Comtess Marzipan - 8er Pack - Saftiger Rührkuchen mit gemahlenen Mandeln einzeln verpackt (8 x 350 g)
- Price
- €21.84
- Rating
- 3.9/5
- Reviews
- 122
- Age
- 11y ago
Newest
by launch date
Bahlsen Kuchen-Snack Marmor - Mini-Marmorkuchen 55x27 5g
- Price
- €20.94
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Bahlsen Hazelnut Cream & Choc - Kekse mit Haselnusscreme 125g
- Price
- €3.13
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 1y ago

Bahlsen Unsere Keks Familie - Gebäckmischung mit 7 Sorten 4x280g
- Price
- €23.13
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Loacker Best of Moments 100 Jahre Jubiläumsedition Mischung (400g) Mix aus Mini-Waffeln & Schokoladenspezialitäten mit Haselnuss Vanille Kokos Schokoladenmischung Partybox oder zum Naschen
- Price
- €13.53
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Bahlsen Comtess Mohn Zitronen Kuchen 4er Pack (4 x 350g)
- Price
- €21.44
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
25
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
1%
- Bahlsen60%
- The Bahlsen Family28%
- Biscoff4%
- Kuchen Meister3%
- Loacker2%
- Brandt1%
- Open — no brand owns it (1 brand, 1%)
Demand
Bahlsen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Bahlsen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bahlsen kekse59K/yr
- bahlsen67K/yr
- bahlsen kuchen17K/yr
- bahlsen kekse großpackung6K/yr
- kekse bahlsen6K/yr
- bahlsen azora6K/yr
- balsen3K/yr
Reviews and returns
What reviews say buyers love and hate about Bahlsen
We read the reviews and the return reasons for every product selling here.
“Die Kuchen waren trocken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bahlsen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









