Backmalz
FailPrices span $4.26–$13.78, mostly outside the sweet spot, so Backmalz is a Fail.
- Flapen Score
- 36 / 100Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 4636
- Market size
- €112K/yr131K searches / yr
- 90-day growth
- -43.4%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 13 sellers
Flapen Score
Backmalz against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Backmalz is stronger. Inside it, weaker.
Market
The Backmalz market on Amazon at a glance
Shoppers on Amazon Germany searched for Backmalz 131K times last year and spent an estimated €112K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -43.4%
- Conversion, latest week
- 11.7%
- Market size, estimated
- €112Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- backmalz78K searches a year
02 · Price
A sale here is worth €7.30.
Listings sell for €7.30 on average, from €4.26 to €13.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €7.30 that is €5K to €7K a year per listing.
- Average price
- €7.30under the $15 to $100 sweet spot
- Price range
- €4.26–€13.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #216 within Koch- & Backzutaten. It carries 822 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 69%
- Out of stock, average day
- 5.9%
- Average rank
- #216in Koch- & Backzutaten
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 822per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Backmalz products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EWL Naturprodukte BIO Backmalz 900 g Bio Malz enzymaktiv 100% deutsche Gerste Gerstenmalz Backmalz für Brot und Brötchen
- Price
- €8.40
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 7y ago

EWL Naturprodukte Backmalz 275 g Bio Malz enzymaktiv 100% deutsche Gerste Gerstenmalz Backmalz für Brot und Brötchen
- Price
- €5.55
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 3y ago

Seitenbacher Backmalz I 100% Roggen I fein gemahlen I enzymaktiv I (1x 250g)
- Price
- €4.26
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 9y ago

Backmalz 500g - aus Gerste enzymaktiv - backen wie die Profis mit Qualität aus Deutschland von SWYTS - mind. 6 Monate haltbar
- Price
- €6.54
- Rating
- 4.8/5
- Reviews
- 369
- Age
- 6y ago

Bäckerei Spiegelhauer Bio Backmalz extra dunkel 200g inkatives Backmalz für Brot und Brötchen Gerstenmalzmehl
- Price
- €5.07
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 8y ago
Trending
estimated 90-day click momentum
Seitenbacher Backmalz I 100% Roggen I fein gemahlen I enzymaktiv I (1x 250g)
- Price
- €4.26
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 9y ago

Bio Backmalz dunkel - qualitativ hochwertig und enzyminaktiv - erstklassig zum Brot und Brötchen backen - ideal als Farbmalz - Inhalt: 1kg Bio Gerstenmalz
- Price
- €12.10
- Rating
- 4.8/5
- Reviews
- 571
- Age
- 3y ago

BioGourmet demeter Backmalz 1 x 175 g Tüte für Brot- und Hefeteig
- Price
- €4.51
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago

Malto Attivo Super Diastasico 350 Malzextrakt mit hohem diastatischem Vermögen Gersten- und Maismalz Ideal zum Backen 12.000 Einheiten Pollak Hergestellt in Italien
- Price
- €13.78
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1y ago

EWL Naturprodukte Backmalz 275 g Bio Malz enzymaktiv 100% deutsche Gerste Gerstenmalz Backmalz für Brot und Brötchen
- Price
- €5.55
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 3y ago
Newest
by launch date
BioGourmet demeter Backmalz 1 x 175 g Tüte für Brot- und Hefeteig
- Price
- €4.51
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 1y ago

Malto Attivo Super Diastasico 350 Malzextrakt mit hohem diastatischem Vermögen Gersten- und Maismalz Ideal zum Backen 12.000 Einheiten Pollak Hergestellt in Italien
- Price
- €13.78
- Rating
- 4.6/5
- Reviews
- 640
- Age
- 1y ago

EWL Naturprodukte Backmalz 275 g Bio Malz enzymaktiv 100% deutsche Gerste Gerstenmalz Backmalz für Brot und Brötchen
- Price
- €5.55
- Rating
- 4.6/5
- Reviews
- 1,460
- Age
- 3y ago

Bio Backmalz dunkel - qualitativ hochwertig und enzyminaktiv - erstklassig zum Brot und Brötchen backen - ideal als Farbmalz - Inhalt: 1kg Bio Gerstenmalz
- Price
- €12.10
- Rating
- 4.8/5
- Reviews
- 571
- Age
- 3y ago

Veggy Duck - Diastatisches Backmalz (400g) | Enzymaktiv | Ballaststoffreich
- Price
- €6.96
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
4%
- EWL Naturprodukte43%
- Bäckerei Spiegelhauer21%
- Seitenbacher10%
- LowCarbWelt.de9%
- BioGourmet7%
- flysclean5%
- Open — no brand owns it (2 brands, 4%)
Demand
Backmalz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.5×
Search terms
Top Backmalz search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backmalz78K/yr
- backmalz für brot und brötchen26K/yr
- backmalz inaktiv8K/yr
- backmalz aktiv5K/yr
- röstmalz zum backen4K/yr
- backmalz dunkel5K/yr
- röstmalz3K/yr
- gerstenmalzmehl3K/yr
Reviews and returns
What reviews say buyers love and hate about Backmalz
We read the reviews and the return reasons for every product selling here.
“Nicht steuerbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backmalz questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









