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Backkakao

soft demand (-54.8% this quarter) — Backkakao doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

Market size 29Growth 0Conversion 66Competition 37Returns 100Price range 64Avg price 72Brand share 41Review moat 79Quality gap 32
This niche Category average · 1,367 niches

Is Backkakao profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Backkakao is a €128K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Backkakao: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.8% over the last 90 days and 5.9% of searches end in a purchase.

€128K

revenue / yr

Units sold / yr8K
Search volume / yr-54.8%148K
Conversion rate5.9%
Avg price€14.63

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 32
Top-5 product click share63%
Open market19%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)3· 1 succeeded
Avg rating4.6★
Avg reviews413

Top Backkakao products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€13K€26K€39K€51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

32

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • koawach22%
  • Alnatura22%
  • RUF17%
  • Dr. Oetker13%
  • Green Essence8%
  • vom-Achterhof5%
  • Open — no brand owns it (6 brands, 14%)

Backkakao demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume148KCVR5.9%Products18Brands12Top 5 Brands81%OOS Rate3.2%Rating4.6★Reviews413Avg BSR#153
5K4KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top Backkakao search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • backkakao97K/yr
  • backkakao ohne zucker23K/yr
  • back kakao11K/yr
  • backkakao bio4K/yr
  • kakao zum backen6K/yr
  • kakaopulver zum backen4K/yr
  • kakaopulver backen3K/yr

What reviews say buyers love and hate about Backkakao

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Geschmack insgesamt28%

Schmeckt

Qualität insgesamt18%

Super Produkt

Geschmack14%

Super Kakao

Backen6%

Super Kakao

Preis-Leistungs-Verhältnis5%

Preis/Leistung super

What buyers complain about

74% of reviews
Geschmack insgesamt31%

Schmeckt nicht

Geschmack13%

wenig Kakaogeschmack

Preis-Leistungs-Verhältnis8%

im Rewe wesentlich günstiger

beworben Vs Tatsächliches Produkt5%

Angaben sind dürftig

Würzigkeit4%

Für mich zu herb

Common Backkakao questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Backkakao 45/100 on Amazon Germany — Skip it. The niche generates €128K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -54.8% over the last 90 days.
Backkakao buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.