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Backkakao

Fail

Demand is soft, at -54.8% this quarter, so Backkakao is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€128K/yr148K searches / yr
90-day growth
-54.8%search demand this quarter
Competition
63%top-5 click share · 12 brands · 32 sellers

Flapen Score

Backkakao against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Backkakao is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backkakao market on Amazon at a glance

Shoppers on Amazon Germany searched for Backkakao 148K times last year and spent an estimated €128K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
5.9%
Market size, estimated
€128Ka year
Top search term
backkakao97K searches a year

02 · Price

A sale here is worth €14.63.

Listings sell for €14.63 on average, from €2.03 to €38.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.63 that is €1K to €4K a year per listing.

Average price
€14.63under the $15 to $100 sweet spot
Price range
€2.03–€38.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #153 within Getränke, Kaffee & Tee. It carries 413 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
72%
Out of stock, average day
3.2%
Average rank
#153in Getränke, Kaffee & Tee
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
413per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Backkakao products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

32

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Brand 122%
  • Brand 222%
  • Brand 317%
  • Brand 413%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 14%)

Demand

Backkakao search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.5× · 7 of 12 months tracked

Search terms

Top Backkakao search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backkakao97K/yr
  • backkakao ohne zucker23K/yr
  • back kakao11K/yr
  • backkakao bio4K/yr
  • kakao zum backen6K/yr
  • kakaopulver zum backen4K/yr
  • kakaopulver backen3K/yr

Reviews and returns

What reviews say buyers love and hate about Backkakao

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Backkakao questions

Answered from the same tracked data.