Backkakao
FailDemand is soft, at -54.8% this quarter, so Backkakao is a Fail.
- Flapen Score
- 45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 4645
- Market size
- €128K/yr148K searches / yr
- 90-day growth
- -54.8%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 32 sellers
Flapen Score
Backkakao against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Backkakao is stronger. Inside it, weaker.
Market
The Backkakao market on Amazon at a glance
Shoppers on Amazon Germany searched for Backkakao 148K times last year and spent an estimated €128K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- -54.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- €128Ka year
- Top search term
- backkakao97K searches a year
02 · Price
A sale here is worth €14.63.
Listings sell for €14.63 on average, from €2.03 to €38.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.63 that is €1K to €4K a year per listing.
- Average price
- €14.63under the $15 to $100 sweet spot
- Price range
- €2.03–€38.24
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #153 within Getränke, Kaffee & Tee. It carries 413 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 72%
- Out of stock, average day
- 3.2%
- Average rank
- #153in Getränke, Kaffee & Tee
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 413per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Backkakao products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Kakao schwach entölt 125g
- Price
- €3.45
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 7y ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)
- Price
- €15.52
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 10mo ago

RUF Bio Kakaopulver ohne Zucker als Backkakao und Trinkschokolade glutenfrei vegan und ungesüßt 125g
- Price
- €3.57
- Rating
- 4.7/5
- Reviews
- 481
- Age
- 4y ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago

Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)
- Price
- €17.88
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 2y ago
Trending
estimated 90-day click momentum
KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade
- Price
- €14.24
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago

Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)
- Price
- €17.88
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 2y ago

Dr. Oetker Kakao zum Backen 11 x 100 g ohne Zuckerzuatz vollmundiges Aroma für köstliche Desserts Pudding & Trinkschokolade Backkakao für Schokoladen-Kuchen vegan
- Price
- €20.56
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 16y ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago

250g Kakaopulver 100% natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Edel Kakao naturbelassen reines Kakaopulver
- Price
- €7.84
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch date
KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade
- Price
- €14.24
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 4mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)
- Price
- €28.86
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 7mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)
- Price
- €15.52
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 10mo ago

1kg Kakaopulver natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Back Kakao Edel Kakao naturbelassen reines Kakaopulver 100% natürliches Kakaopulver ohne Zusätze
- Price
- €24.55
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 1y ago

250g Kakaopulver 100% natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Edel Kakao naturbelassen reines Kakaopulver
- Price
- €7.84
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
32
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
14%
- koawach22%
- Alnatura22%
- RUF17%
- Dr. Oetker13%
- Green Essence8%
- vom-Achterhof5%
- Open — no brand owns it (6 brands, 14%)
Demand
Backkakao search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 3.5× · 7 of 12 months tracked
Search terms
Top Backkakao search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backkakao97K/yr
- backkakao ohne zucker23K/yr
- back kakao11K/yr
- backkakao bio4K/yr
- kakao zum backen6K/yr
- kakaopulver zum backen4K/yr
- kakaopulver backen3K/yr
Reviews and returns
What reviews say buyers love and hate about Backkakao
We read the reviews and the return reasons for every product selling here.
“Schmeckt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backkakao questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









