Is backkakao profitable to sell on Amazon Germany?

The niche generates €128K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.8%. Flapen's verdict: Skip it (45/100).

How competitive is the backkakao niche?

12 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in backkakao?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

What does it cost to enter the backkakao niche?

Listings span €2.03–€38.24; the average listing price is €14.63 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.

backkakao

Skip it

Soft demand (-54.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great413.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.63

avg listing price — sweet spot $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Price range

Good€2.03–€38.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€128K

€128K/yr · 148K searches

Growth

Bad-54.8%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, backkakao is a €128K/yr Amazon Germany market (148K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

backkakao market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €88K–€117K; units × avg price
Conversion rate: 5.9%
Avg BSR: #153
Page quality: 0%
Prime: 72%
Sponsored: 61%
Out of stock: 3.2%
Avg brand age: 66 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

koawach22%
Alnatura22%
RUF17%
Dr. Oetker13%
Green Essence8%
vom-Achterhof5%
Open — no brand owns it (6 brands, 14%)

Demand

Weekly Amazon search volume, last 28 weeks — -54.8% search growth over the last 90 days.

Open Trend

Top backkakao search terms

backkakao97K/yr -57.4%3.8% conv.
backkakao ohne zucker23K/yr -45.5%4.9% conv.
back kakao11K/yr -46.1%3.3% conv.
backkakao bio4K/yr -53.9%7.9% conv.
kakao zum backen6K/yr -62.4%4.0% conv.
kakaopulver zum backen4K/yr -57.3%2.5% conv.
kakaopulver backen3K/yr -65.5%3.3% conv.

All search terms

Top backkakao products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Kakao schwach entölt 125g

Alnatura€3.454.7★284 rev

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)

koawach€15.524.6★145 rev

RUF Bio Kakaopulver ohne Zucker als Backkakao und Trinkschokolade glutenfrei vegan und ungesüßt 125g

RUF€3.574.7★481 rev

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)

koawach€28.864.6★145 rev

Dunkles Kakaopulver 1kg von Green Essence Kakao ohne Zucker Alkalisiert - 100% Backkakao ungesüßt fettreduziert 10% 12% Fett - ohne Konservierungsstoffe und Zusatzstoffe (1000g)

Green Essence€17.884.1★33 rev

Newest

by launch date

KoRo - Stark entöltes Fairtrade Kakaopulver 500 g - Vollmundiger Geschmack - Ohne Zuckerzusatz* - Ideal zum Backen und für Trinkschokolade

KoRo€14.248 rev

4mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (1kg)

koawach€28.86145 rev

7mo ago

koawach Bio Backkakao Kakaopulver versch. Größen. Ohne Koffeinzusatz vegan fairtrade. Ohne Zuckerzusatz & Aromen. Perfekt zum Backen Trinkschokolade. Wiederverschließbare Verpackung (500g)

koawach€15.52145 rev

10mo ago

1kg Kakaopulver natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Back Kakao Edel Kakao naturbelassen reines Kakaopulver 100% natürliches Kakaopulver ohne Zusätze

Hanse&Pepper Gewürzkontor€24.55103 rev

1y ago

250g Kakaopulver 100% natürlich ohne Zusätze Backkakao Heiße Schokolade Kakao Pulver Rohkakao Edel Kakao naturbelassen reines Kakaopulver

Hanse&Pepper Gewürzkontor€7.8441 rev

1y ago

What buyers say about backkakao

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt28%

“Schmeckt”

Qualität insgesamt18%

“Super Produkt”

Geschmack14%

“Super Kakao”

Backen6%

“Super Kakao”

Preis-Leistungs-Verhältnis5%

“Preis/Leistung super”

Süße5%

“Köstlicher Kakao”

Geruch3%

“super Aroma”

beworben Vs Tatsächliches Produkt3%

“Hält, was es verspricht”

Vegan/Biologisch2%

“Der leckerste bio Kakao überhaupt”

Löslichkeit2%

“Er löst sich gut in warmer Milch auf”

What buyers complain about

Geschmack insgesamt31%

“Schmeckt nicht”

Geschmack13%

“wenig Kakaogeschmack”

Preis-Leistungs-Verhältnis8%

“im Rewe wesentlich günstiger”

beworben Vs Tatsächliches Produkt5%

“Angaben sind dürftig”

Würzigkeit4%

“Für mich zu herb”

Brock/Klump/Sammlung3%

“Der Kakao kam bei mir klumpig und mit Fasern bzw kleinen Ästchen drinne verunreinigt an”

Geruch3%

“keine geruch wie die anderne kakao anbieter”

Verdauungsstörungen3%

“verursacht Sodbrennen”

Kochanleitung3%

“schmelzen beim Backen”

Bitter3%

“Dieses Kakao Pulver ist vom Geschmack her sehr unangenehm Bitter”

Common questions

Is backkakao profitable to sell on Amazon Germany?: The niche generates €128K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.8%. Flapen's verdict: Skip it (45/100).
How competitive is the backkakao niche?: 12 brands and 32 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in backkakao?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
What does it cost to enter the backkakao niche?: Listings span €2.03–€38.24; the average listing price is €14.63 (sweet spot $15–$100). The average incumbent carries 413 reviews — the moat a new listing must climb.