Skip to content

Apfel

Fail

The top 5 brands take 97% of clicks, so Apfel is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size
€93K/yr134K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
50%top-5 click share · 7 brands · 6 sellers

Flapen Score

Apfel against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Apfel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apfel market on Amazon at a glance

Shoppers on Amazon Germany searched for Apfel 134K times last year and spent an estimated €93K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €93K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
12.3%
Market size, estimated
€93Ka year
Peak month
January1.6× the quietest month
Top search term
apfel71K searches a year

02 · Price

A sale here is worth €5.69.

Listings sell for €5.69 on average, from €0.94 to €30.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €5.69 that is €3K to €4K a year per listing.

Average price
€5.69under the $15 to $100 sweet spot
Price range
€0.94–€30.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€3K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #1 within Obst & Gemüse. It carries 79 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
76%
Out of stock, average day
22.9%
Average rank
#1in Obst & Gemüse
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
79per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Apfel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

6

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

2%

  • Brand 168%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Apfel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Apfel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apfel71K/yr
  • äpfel52K/yr
  • apples4K/yr
  • äpfel frisch7K/yr

Reviews and returns

What reviews say buyers love and hate about Apfel

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Gesamtgröße”
<0.1%of orders come back, a rate Amazon rounds to zero
“Zu klein, Miniäpfel”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Apfel questions

Answered from the same tracked data.