apfel
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible78.64avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€0.94–€30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€93K€93K/yr · 134K searches
Avg price
Bad€5.69avg listing price — sweet spot $15–$100
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, apfel is a €93K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
apfel market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- €142K–€171K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 12%
- Out of stock
- 22.9%
- Avg brand age
- 59 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
6
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
2%
- Generisch68%
- Quast Meerrettich10%
- tegut… Bio7%
- Lamera7%
- tegut…5%
- tegut… Bio zum kleinen Preis2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top apfel search terms
- apfel71K/yr
- äpfel52K/yr
- apples4K/yr
- äpfel frisch7K/yr
Top apfel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Brandenburger Apfel Evelina Schale (1 kg)
Generisch€2.8911 rev
tegut Bio zum kleinen Preis Äpfel 0 5 kg
tegut… Bio zum kleinen Preis€2.1249 rev
Apfel Golden Delicious 1 Stk. (0.17 kg)
Generisch€2.275 rev
Apfel Kanzi 1 Stk. (0.18 kg)
Generisch€3.472 rev
Äpfel - Sorte: Red Prince | Süße 1. Klasse Äpfel aus dem Alten Land (2 5 kg)
Quast Meerrettich€4.6365 rev
Trending
90-day click momentumBrandenburger Apfel Evelina Schale (1 kg)
Generisch€2.894.1★
Apfel Kanzi 1 Stk. (0.18 kg)
Generisch€3.473.5★
Äpfel Wellant Allergikerapfel aus Deutschland/Bodensee saftig süßer Apfel 1-10 KG (5)
Lamera€22.204.1★
Apfel Gala 1 Stk. (0.17 kg)
Generisch€2.264.8★
Apfel Golden Delicious 1 Stk. (0.17 kg)
Generisch€2.274.8★
What buyers say about apfel
What buyers praise and complain about, mined from review topics.What buyers love
“Schmecken super”
“Super Geschmack”
“Super Qualität”
“Bewährte Qualität, frische Lieferung”
“am besten ist natürlich selbst kochen weil hier einfach viel zu viel Zucker drin ist”
“Da das Produkt vegan und in bewährter Bio-Qualität hergestellt wird, ist es eine verlässliche Wahl für eine bewusste Ernährung”
“Allergiker geeignet”
“Beschreibung trifft voll”
“Auch ohne Zuckerzusatz süß genug”
“Natural”
What buyers complain about
“Zu klein, Miniäpfel”
“Wollte den Apfelmus mal ausprobieren leider nicht so mein Geschmack”
“kostet Geld”
“und kein Aroma”
“Leider war die Qualität nicht wie ich es mir vorgestellt hatte”
“Die Pausen Äpfel sind als Snack nicht geeignet, da sie nicht reif sind”
“Leckeres Apfelmus, was nicht so süß ist, wie das aus dem Handel”
“klein und nicht alle sind rötlich wie auf dem Bild”
“Als Pausensnack nicht geeignet”
“Oft sind herkömmliche Apfelmuse viel zu süß, da Zucker zugesetzt ist – hier hat man das zum Glück nicht”
Common questions
- Is apfel profitable to sell on Amazon Germany?
- The niche generates €93K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the apfel niche?
- 7 brands and 6 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in apfel?
- Top complaints mined from reviews: Gesamtgröße, Geschmack insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- When does demand for apfel peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the apfel niche?
- Listings span €0.94–€30.28; the average listing price is €5.69 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.