How competitive is the Apfel niche on Amazon Germany?

7 brands and 6 sellers compete in Apfel on Amazon Germany. The top 5 Apfel products take 50% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Apfel?

Apfel buyers on Amazon Germany complain most about Gesamtgröße, Geschmack insgesamt, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Apfel niche?

Apfel sells for €5.69 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.94–€30.28. The average incumbent carries 79 reviews — the moat a new listing must climb.

Apfel

brand-locked demand (top 5 brands take 97% of clicks) — Apfel doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46

This niche Category average · 1,367 niches

Is Apfel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Apfel is a €93K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.

Apfel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.6% over the last 90 days and 12.3% of searches end in a purchase.

€93K

revenue / yr

Units sold / yr30K

Search volume / yr-26.6%134K

Conversion rate12.3%

Avg price€5.69

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 6

Top-5 product click share50%

Open market3%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Apfel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Demeter Äpfel Elstar im Beutel (1 kg)

Price: €3.34
Rating: 4.3/5
Reviews: 56
Age: 1y ago

Brandenburger Apfel Evelina Schale (1 kg)

Price: €2.89
Rating: 4.1/5
Reviews: 11
Age: 7mo ago

Apfel Gala 1 Stk. (0.17 kg)

Price: €2.26
Rating: 4.8/5
Reviews: 17
Age: 1y ago

Apfel Granny Smith 1 Stk. (0.17 kg)

Price: €1.99
Rating: 4.4/5
Reviews: 49
Age: 1y ago

Apfel Kanzi 1 Stk. (0.18 kg)

Price: €3.47
Rating: 3.5/5
Reviews: 2
Age: 1y ago

Newest

by launch date

Brandenburger Apfel Evelina Schale (1 kg)

Price: €2.89
Rating: 4.1/5
Reviews: 11
Age: 7mo ago

tegut Bio zum kleinen Preis Äpfel 0 5 kg

Price: €2.12
Rating: 4.2/5
Reviews: 49
Age: 11mo ago

Apfel Golden Delicious 1 Stk. (0.17 kg)

Price: €2.27
Rating: 4.8/5
Reviews: 5
Age: 12mo ago

Apfel Kanzi 1 Stk. (0.18 kg)

Price: €3.47
Rating: 3.5/5
Reviews: 2
Age: 1y ago

Äpfel - Sorte: Red Prince | Süße 1. Klasse Äpfel aus dem Alten Land (2 5 kg)

Price: €4.63
Rating: 4.3/5
Reviews: 65
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Generisch68%
Quast Meerrettich10%
tegut… Bio7%
Lamera7%
tegut…5%
tegut… Bio zum kleinen Preis2%
Open — no brand owns it (1 brand, 2%)

Apfel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR12.3%Products25Brands7Top 5 Brands97%OOS Rate22.9%Rating4.4★Reviews79Avg BSR#1

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Apfel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apfel71K/yr -25.5%12.1% conv.
äpfel52K/yr -27.9%15.8% conv.
apples4K/yr -8.9%11.1% conv.
äpfel frisch7K/yr -46.2%3.1% conv.

What reviews say buyers love and hate about Apfel

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Geschmack insgesamt34%

“Schmecken super”

Geschmack9%

“Super Geschmack”

Qualität insgesamt9%

“Super Qualität”

Frische6%

“Bewährte Qualität, frische Lieferung”

Süße5%

“am besten ist natürlich selbst kochen weil hier einfach viel zu viel Zucker drin ist”

What buyers complain about

74% of reviews

Gesamtgröße20%

“Zu klein, Miniäpfel”

Geschmack insgesamt13%

“Wollte den Apfelmus mal ausprobieren leider nicht so mein Geschmack”

Preis-Leistungs-Verhältnis12%

“kostet Geld”

Geschmack8%

“und kein Aroma”

Qualität insgesamt7%

“Leider war die Qualität nicht wie ich es mir vorgestellt hatte”

Common Apfel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apfel 49/100 on Amazon Germany — Skip it. The niche generates €93K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -26.6% over the last 90 days.