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anis

Skip it

Soft demand (-33.9% this quarter) — this niche doesn't clear our bar today.

Market size 15Growth 8Conversion 90Competition 28Returns 100Price range 11Avg price 25Brand share 25Review moat 77Quality gap 22

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great466.81

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Avg price

Okay€8.96

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad€59K

€59K/yr · 61K searches

Price range

Bad€2.71–€16.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, anis is a €59K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

anis market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€54K–€72K
units × avg price
Conversion rate
10.8%
Avg BSR
#721
Page quality
0%
Prime
94%
Sponsored
88%
Out of stock
1.5%
Avg brand age
72 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Alpi Nature37%
  • vom-Achterhof23%
  • BioWagner15%
  • SoleilFOOD9%
  • OmVeda6%
  • Weltecke3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 33 weeks — -33.9% search growth over the last 90 days.
3K2KHoliday '25Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top anis search terms

  • anis29K/yr
  • anissamen12K/yr
  • anis tee7K/yr
  • anis ganz14K/yr
All search terms

Top anis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€6K20%€12K30%€18K40%€24K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about anis

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt39%

“Super Qualität”

Geschmack insgesamt30%

“Lecker”

beworben Vs Tatsächliches Produkt9%

“Tut was er soll”

Preis-Leistungs-Verhältnis6%

“Top Preis”

Geschmack3%

“Sehr aromatisch”

Gesamtgröße2%

“Passt”

Textur/Konsistenz – insgesamt2%

“Ist ok - sehr intensiv - gute konsistenz”

Vegan/Biologisch2%

“Bioprodukt Es ist ein super Produkt”

Gesundheitliche Vorteile – insgesamt2%

“Sehr gesund”

Würzigkeit1%

“Gewürze”

What buyers complain about

Geruch14%

“Sehr schwaches Aroma”

Abgestanden/verfault/verwöhnt14%

“Alte Lagerware”

Geschmack14%

“hätte mir aber mehr Aroma bzw Geschmacksintensivität erwartet = "ich" merke keinen Unterschied zur Supermarktware.”

Qualität insgesamt14%

“Schlechte Qualität”

Feucht/Trocken7%

“Getrockneter Anis”

Geschmack insgesamt7%

“Schmeckt nicht nach Anis”

Kochanleitung7%

“Auch nicht beim kochen”

Common questions

Is anis profitable to sell on Amazon Germany?
The niche generates €59K/yr across 16 tracked products. 90-day search growth is -33.9%. Flapen's verdict: Skip it (37/100).
How competitive is the anis niche?
10 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in anis?
Top complaints mined from reviews: Geruch, Abgestanden/verfault/verwöhnt, Geschmack. The return rate is 0.1%.
What does it cost to enter the anis niche?
Listings span €2.71–€16.58; the average listing price is €8.96 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.