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Anis

Fail

Demand is soft, at -33.9% this quarter, so Anis is a Fail.

Flapen Score
37
37 / 100
Ranks 1,175 of 1,367 Lebensmittel & Getränke niches · −9 vs the category median of 46
Market size
€59K/yr61K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
68%top-5 click share · 10 brands · 20 sellers

Flapen Score

Anis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Anis is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anis market on Amazon at a glance

Shoppers on Amazon Germany searched for Anis 61K times last year and spent an estimated €59K. The top 5 brands take 90% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
10.8%
Market size, estimated
€59Ka year
Top search term
anis29K searches a year

02 · Price

A sale here is worth €8.96.

Listings sell for €8.96 on average, from €2.71 to €16.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €8.96 that is €2K to €4K a year per listing.

Average price
€8.96under the $15 to $100 sweet spot
Price range
€2.71–€16.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #721 within Getränke, Kaffee & Tee. It carries 467 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
94%
Out of stock, average day
1.5%
Average rank
#721in Getränke, Kaffee & Tee
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Anis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Brand 137%
  • Brand 223%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Anis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 5.5× · 8 of 12 months tracked

Search terms

Top Anis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anis29K/yr
  • anissamen12K/yr
  • anis tee7K/yr
  • anis ganz14K/yr

Reviews and returns

What reviews say buyers love and hate about Anis

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geruch”
0.1%of orders come back
“Sehr schwaches Aroma”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Anis questions

Answered from the same tracked data.