How competitive is the Amarone niche on Amazon Germany?

9 brands and 16 sellers compete in Amarone on Amazon Germany. The top 5 Amarone products take 70% of clicks and its top 5 brands hold 80% of demand.

What does it cost to enter the Amarone niche?

Amarone sells for €35.16 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €17.43–€73.27. The average incumbent carries 35 reviews — the moat a new listing must climb.

Amarone

soft demand (-41.6% this quarter) — Amarone doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46

This niche Category average · 1,367 niches

Is Amarone profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Amarone is a €26K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Amarone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -41.6% over the last 90 days and 3.0% of searches end in a purchase.

€26K

revenue / yr

Units sold / yr2K

Search volume / yr-41.6%24K

Conversion rate3.0%

Avg price€35.16

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers9 · 16

Top-5 product click share70%

Open market20%

Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Amarone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Antica Vigna Amarone della Valpolicella trocken (1 x 0.75 l)

Price: €17.43
Rating: 4.4/5
Reviews: 18
Age: 6y ago

MASI COSTASERA 2020 | Amarone della Valpolicella Classico DOCG | 750 ml

Price: €37.66
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Cà dei Frati Pietro Dal Cero Amarone della Valpolicella DOCG 2013 (0.75l) trocken

Price: €58.80
Rating: 4.9/5
Reviews: 13
Age: 6y ago

Zonin Amarone Della Valpolicella DOC Trocken (1 x 0.75l)

Price: €26.27
Rating: 4.2/5
Reviews: 37
Age: 9y ago

Cesari Amarone della Valpolicella Classico DOCG 2021 Italienischer Rotwein Ikonisch Elegant und Raffiniert 15% Vol 750ml Flasche

Price: €19.55
Rating: 3.9/5
Reviews: 27
Age: 1y ago

Newest

by launch date

MASI COSTASERA 2020 | Amarone della Valpolicella Classico DOCG | 750 ml

Price: €37.66
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

CHRISTMAS EDITION | MASI COSTASERA 2020 | Amarone della Valpolicella Classico DOCG | 750 ml | Geschenkverpackung

Price: €39.09
Rating: 4.6/5
Reviews: 21
Age: 8mo ago

Cesari Amarone della Valpolicella Classico DOCG 2021 Italienischer Rotwein Ikonisch Elegant und Raffiniert 15% Vol 750ml Flasche

Price: €19.55
Rating: 3.9/5
Reviews: 27
Age: 1y ago

Masi | Exklusive Geschenkbox Iconici Di Masi | Costasera 2021 Amarone Classico Docg Campofiorin 2023 Rosso Verona Igt Bonacosta 2025 Valpolicella Classico Doc | 3x750 Ml | Holzkiste

Price: €73.27
Rating: 4.7/5
Reviews: 206
Age: 1y ago

Campagnola Amarone della Valpolicella trocken (1 x 0.75 l)

Price: €25.53
Rating: 4.5/5
Reviews: 21
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

Antica Vigna41%
Masi18%
Cà dei Frati8%
ZONIN7%
Cesari7%
Tommasi7%
Open — no brand owns it (3 brands, 13%)

Amarone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR3.0%Products11Brands9Top 5 Brands80%OOS Rate21.7%Rating4.4★Reviews35Avg BSR#611

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top Amarone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

amarone della valpolicella10K/yr -35.5%2.9% conv.
amarone10K/yr -38.4%3.6% conv.
amarone rotwein5K/yr -56.7%2.8% conv.

Common Amarone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amarone 43/100 on Amazon Germany — Skip it. The niche generates €26K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -41.6% over the last 90 days.