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43

amarone

Skip it

Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 4Conversion 38Competition 25Returns 100Price range 95Avg price 95Brand share 42Review moat 98Quality gap 52

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible35.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible€35.16

avg listing price — sweet spot $15–$100

Price range

Incredible€17.43–€73.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad€26K

€26K/yr · 24K searches

Growth

Bad-41.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, amarone is a €26K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

amarone market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€44K–€53K
units × avg price
Conversion rate
3.0%
Avg BSR
#611
Page quality
0%
Prime
55%
Sponsored
45%
Out of stock
21.7%
Avg brand age
85 months
Avg seller age
192 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Antica Vigna41%
  • Masi18%
  • Cà dei Frati8%
  • ZONIN7%
  • Cesari7%
  • Tommasi7%
  • Open — no brand owns it (3 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top amarone search terms

  • amarone della valpolicella10K/yr
  • amarone10K/yr
  • amarone rotwein5K/yr
All search terms

Top amarone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€4K30%€8K45%€12K60%€15K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Common questions

Is amarone profitable to sell on Amazon Germany?
The niche generates €26K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (43/100).
How competitive is the amarone niche?
9 brands and 16 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
When does demand for amarone peak?
Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the amarone niche?
Listings span €17.43–€73.27; the average listing price is €35.16 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.