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Amarone

Fail

Demand is soft, at -41.6% this quarter, so Amarone is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€26K/yr24K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
70%top-5 click share · 9 brands · 16 sellers

Flapen Score

Amarone against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Amarone is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amarone market on Amazon at a glance

Shoppers on Amazon Germany searched for Amarone 24K times last year and spent an estimated €26K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €26K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
3.0%
Market size, estimated
€26Ka year
Peak month
December5.1× the quietest month
Top search term
amarone della valpolicella10K searches a year

02 · Price

A sale here is worth €35.16.

Listings sell for €35.16 on average, from €17.43 to €73.27. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €35.16 that is €0 to €4K a year per listing.

Average price
€35.16inside the $15 to $100 sweet spot
Price range
€17.43–€73.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #611 within Bier, Wein & Spirituosen. It carries 35 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
21.7%
Average rank
#611in Bier, Wein & Spirituosen
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
35per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Amarone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

13%

  • Brand 141%
  • Brand 218%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 13%)

Demand

Amarone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Amarone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amarone della valpolicella10K/yr
  • amarone10K/yr
  • amarone rotwein5K/yr

FAQ

Common Amarone questions

Answered from the same tracked data.