How competitive is the Amaranth niche on Amazon Germany?

5 brands and 13 sellers compete in Amaranth on Amazon Germany. The top 5 Amaranth products take 83% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Amaranth niche?

Amaranth sells for €6.55 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.58–€23.20. The average incumbent carries 204 reviews — the moat a new listing must climb.

Amaranth

brand-locked demand (top 5 brands take 100% of clicks) — Amaranth doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Amaranth profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Amaranth is a €78K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Amaranth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.1% over the last 90 days and 16.6% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr15K

Search volume / yr-20.1%72K

Conversion rate16.6%

Avg price€6.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 13

Top-5 product click share83%

Open market0%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Top Amaranth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Bio Hirseflocken 500g

Price: €2.50
Rating: 4.3/5
Reviews: 271
Age: 7y ago

Alnatura Bio Quinoa gepufft 125g

Price: €2.42
Rating: 4.7/5
Reviews: 489
Age: 9y ago

Alnatura Bio Amaranth gepufft 125g

Price: €1.58
Rating: 4.7/5
Reviews: 273
Age: 7y ago

3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g

Price: €10.87
Rating: 4.5/5
Reviews: 25
Age: 5y ago

Alnatura Quinoaflocken 7er Pack (7 x 250 g)

Price: €23.20
Rating: 4.2/5
Reviews: 17
Age: 8y ago

Newest

by launch date

Müsli Mühle Bio Hirseflocken Superfood 1000g

Price: €6.08
Rating: 4.5/5
Reviews: 14
Age: 2y ago

Mynatura Bio Quinoaflocken I Quinoa I Müsliflocken I Müslibowl I Vegane Ernährung I Porridge Zutat I Südamerikanische Küche I Quinoaflakes I Im Beutel (1000g)

Price: €11.14
Rating: 4.5/5
Reviews: 27
Age: 3y ago

3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g

Price: €10.87
Rating: 4.5/5
Reviews: 25
Age: 5y ago

Alnatura Bio Buchweizenflocken 350g

Price: €2.45
Rating: 4.6/5
Reviews: 445
Age: 6y ago

Hirseflocken glutenfrei kbA 1 x 250 g

Price: €6.16
Rating: 4.1/5
Reviews: 44
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Alnatura87%
Spielberger4%
Clasen Bio4%
MÜSLI MÜHLE Kernig Kornig Knusprig3%
mynatura2%
Open — no brand owns it (0%)

Amaranth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR16.6%Products12Brands5Top 5 Brands100%OOS Rate3.9%Rating4.5★Reviews204Avg BSR#1

Top Amaranth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hirseflocken26K/yr -13.8%16.1% conv.
quinoa gepufft18K/yr -27.1%17.1% conv.
gepuffter quinoa7K/yr -26.9%17.7% conv.
quinoa flocken9K/yr -2.6%5.5% conv.
hirseflocken bio6K/yr -28.1%19.1% conv.
quinoaflocken5K/yr -19.8%4.7% conv.

What reviews say buyers love and hate about Amaranth

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Qualität insgesamt24%

“Super Produkt”

Geschmack insgesamt23%

“Schmeckt”

Preis-Leistungs-Verhältnis7%

“Preis & Leistung sind gut”

Ernährungs Gehalt6%

“Gutes Basismüsli”

Geschmack6%

“Geschmacklich gut”

What buyers complain about

91% of reviews

Abgestanden/verfault/verwöhnt23%

“Ranzig ungenießbar”

Geschmack insgesamt14%

“Nicht mein Geschmack”

Lagertemperatur14%

“Falsch gelagert”

Geruch9%

“Einziges Manko ist der leicht seltsame Geruch”

Geschmack9%

“Nicht mein Geschmack”

Common Amaranth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amaranth 39/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 12 tracked products. Search demand moved -20.1% over the last 90 days.

Amaranth buyers on Amazon Germany complain most about Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Lagertemperatur, the themes mined from the niche's reviews. Its return rate is 0.0%.