Is amaranth profitable to sell on Amazon Germany?

The niche generates €78K/yr across 12 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (39/100).

How competitive is the amaranth niche?

5 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in amaranth?

Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Lagertemperatur. The return rate is 0.0%.

What does it cost to enter the amaranth niche?

Listings span €1.58–€23.20; the average listing price is €6.55 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.

amaranth

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great204.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€1.58–€23.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€78K

€78K/yr · 72K searches

Avg price

Bad€6.55

avg listing price — sweet spot $15–$100

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, amaranth is a €78K/yr Amazon Germany market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

amaranth market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: €82K–€98K; units × avg price
Conversion rate: 16.6%
Avg BSR: #1
Page quality: 0%
Prime: 75%
Sponsored: 17%
Out of stock: 3.9%
Avg brand age: 69 months
Avg seller age: 209 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Alnatura87%
Spielberger4%
Clasen Bio4%
MÜSLI MÜHLE Kernig Kornig Knusprig3%
mynatura2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 42 weeks — -20.1% search growth over the last 90 days.

Open Trend

Top amaranth search terms

hirseflocken26K/yr -13.8%16.1% conv.
quinoa gepufft18K/yr -27.1%17.1% conv.
gepuffter quinoa7K/yr -26.9%17.7% conv.
quinoa flocken9K/yr -2.6%5.5% conv.
hirseflocken bio6K/yr -28.1%19.1% conv.
quinoaflocken5K/yr -19.8%4.7% conv.

All search terms

Top amaranth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Hirseflocken 500g

Alnatura€2.504.3★271 rev

Alnatura Bio Quinoa gepufft 125g

Alnatura€2.424.7★489 rev

Alnatura Bio Amaranth gepufft 125g

Alnatura€1.584.7★273 rev

3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g

Clasen Bio€10.874.5★25 rev

Alnatura Quinoaflocken 7er Pack (7 x 250 g)

Alnatura€23.204.2★17 rev

Newest

by launch date

Müsli Mühle Bio Hirseflocken Superfood 1000g

MÜSLI MÜHLE Kernig Kornig Knusprig€6.0814 rev

2y ago

Mynatura Bio Quinoaflocken I Quinoa I Müsliflocken I Müslibowl I Vegane Ernährung I Porridge Zutat I Südamerikanische Küche I Quinoaflakes I Im Beutel (1000g)

mynatura€11.1427 rev

3y ago

3x CLASEN BIO Quinoa gepufft - von Natur aus vegan und glutenfrei für Müslis biologischer Anbau - 125 g

Clasen Bio€10.8725 rev

5y ago

Alnatura Bio Buchweizenflocken 350g

Alnatura€2.45445 rev

6y ago

Hirseflocken glutenfrei kbA 1 x 250 g

Spielberger€6.1644 rev

7y ago

What buyers say about amaranth

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Geschmack insgesamt23%

“Schmeckt”

Preis-Leistungs-Verhältnis7%

“Preis & Leistung sind gut”

Ernährungs Gehalt6%

“Gutes Basismüsli”

Geschmack6%

“Geschmacklich gut”

Gesundheitliche Vorteile – insgesamt6%

“Lecker und gesund”

Süße6%

“schmeckt fein süßlich - nicht zu lange gebrannt - meine Empfehlung!!!”

Vegan/Biologisch5%

“Alnatura Bio Quinoa, 500g Alnatura Bio Quinoa, 500g. Bestens”

Weiches Gefühl2%

“Schön nussig”

beworben Vs Tatsächliches Produkt2%

“Wie angepriesen”

What buyers complain about

Abgestanden/verfault/verwöhnt23%

“Ranzig ungenießbar”

Geschmack insgesamt14%

“Nicht mein Geschmack”

Lagertemperatur14%

“Falsch gelagert”

Geruch9%

“Einziges Manko ist der leicht seltsame Geruch”

Geschmack9%

“Nicht mein Geschmack”

Hartes Gefühl5%

“Leider waren unsere Hirseflocken extrem hart und ranzig”

Verdauungsstörungen5%

“unser Baby hatte starke Bauchschmerzen”

Textur/Konsistenz – insgesamt5%

“Hat irgendwie eine schleimige Konsistenz, ähnlich wie Froschlaich”

Feucht/Trocken5%

“der war irgendwie trocken.”

Bitter5%

“Schmecken alt, ranzig und bitter”

Common questions

Is amaranth profitable to sell on Amazon Germany?: The niche generates €78K/yr across 12 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Skip it (39/100).
How competitive is the amaranth niche?: 5 brands and 13 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in amaranth?: Top complaints mined from reviews: Abgestanden/verfault/verwöhnt, Geschmack insgesamt, Lagertemperatur. The return rate is 0.0%.
What does it cost to enter the amaranth niche?: Listings span €1.58–€23.20; the average listing price is €6.55 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.