Is Altoids profitable to sell on Amazon Germany?

Flapen scores Altoids 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €64K a year across 24 tracked products. Search demand grew -24.0% in the last 90 days.

How competitive is the Altoids niche on Amazon Germany?

6 brands and 22 sellers compete in Altoids on Amazon Germany. The top 5 Altoids products take 51% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Altoids?

Altoids buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, and Würzigkeit. An estimated 0.1% of orders come back.

When does demand for Altoids peak?

Search demand for Altoids on Amazon Germany peaks in Oct–Nov, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Altoids niche?

Altoids sells for €12.83 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.23 to €42.44. The average product has 392 reviews, the count a new listing must catch up to.

Altoids

Fail

The top 5 brands take 99% of clicks, so Altoids is a Fail.

Flapen Score: 44
44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size: €64K/yr97K searches / yr
90-day growth: -24.0%search demand this quarter
Competition: 51%top-5 click share · 6 brands · 22 sellers

Flapen Score

Altoids against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Altoids is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Altoids market on Amazon at a glance

Shoppers on Amazon Germany searched for Altoids 97K times last year and spent an estimated €64K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: -24.0%
Conversion, latest week: 5.2%
Market size, estimated: €64Ka year
Peak month: November2.0× the quietest month
Top search term: barkleys30K searches a year

02 · Price

A sale here is worth €12.83.

Listings sell for €12.83 on average, from €2.23 to €42.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.83 that is €1K to €3K a year per listing.

Average price: €12.83under the $15 to $100 sweet spot
Price range: €2.23–€42.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

8% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #201 within Süßigkeiten & Knabbereien. It carries 392 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 8%
Prime listings: 79%
Out of stock, average day: 0.3%
Average rank: #201in Süßigkeiten & Knabbereien
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 392per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 54 months

Products

Top Altoids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

Brand 179%
Brand 212%
Brand 35%
Brand 42%
Brand 51%
Brand 61%

Demand

Altoids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Altoids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

barkleys30K/yr -21.0%5.9% conv.
altoids22K/yr -16.8%1.5% conv.
barkleys cinnamon11K/yr -28.6%12.3% conv.
altoids dose6K/yr -13.9%2.1% conv.
barkleys mints8K/yr -33.7%9.7% conv.
zimt bonbons5K/yr -25.4%3.8% conv.
barclays5K/yr -40.4%3.1% conv.
barkleys cinnamon apple4K/yr -34.5%1.9% conv.
barkley5K/yr -40.3%1.4% conv.
altoids peppermint3K/yr -29.5%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Altoids

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”

38%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Warum So teuer?”

A buyer, on “Preis-Leistungs-Verhältnis”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Altoids questions

Answered from the same tracked data.

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