altoids
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great391.63avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.23–€42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€64K€64K/yr · 97K searches
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, altoids is a €64K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
altoids market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €64K–€77K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 8%
- Out of stock
- 0.3%
- Avg brand age
- 54 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
22
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
0%
- Barkleys79%
- Altoids12%
- beejune5%
- Helweet2%
- WUPENGZON1%
- Big Red1%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -24.0% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top altoids search terms
- barkleys30K/yr
- altoids22K/yr
- barkleys cinnamon11K/yr
- altoids dose6K/yr
- barkleys mints8K/yr
- zimt bonbons5K/yr
- barclays5K/yr
- barkleys cinnamon apple4K/yr
- barkley5K/yr
- altoids peppermint3K/yr
Top altoids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barkleys classic mints Cinnamon 6 x 50g
Barkleys€10.524.8★734 rev
Barkleys Classic Mints - Spearmint 6 tins 6er Pack (6 x 50 g)
Barkleys€9.634.7★378 rev
Barkleys Gourmet Mints - Ginger & Orange 6 tins 6er Pack (6 x 50 g) TP837 95 * 60 * 20 mm
Barkleys€10.774.6★192 rev
Barkleys Classic Mints - Peppermint 6 tins 6er Pack (6 x 50 g)
Barkleys€10.554.6★142 rev
Barkleys Classic Mints -Liquorice 6er Pack (6 x 50 g)
Barkleys€10.854.7★286 rev
Newest
by launch date
4 Stücke Metalldöschen Klein Silber Metalldosen Blechdosen mit Deckel Rechteckig Rostfrei Minibox Aufbewahrungsbox für Münzen Süßigkeiten Schlüsseletc Kleinen Gegenständen9.5 x 6.0 x 2.2cm
WUPENGZON€5.2267 rev
beejune 2 Stück Blechdose Mit Deckel Metallbox Metalldosen Mit Deckel Blechdosen Mit Deckel Metalldose Tin Box Altoids Für DIY Gebrauch Zuhause Organizer
beejune€3.9227 rev
Barkleys Kaugummi zuckerfrei mit Cinnamon GUM 9 x 30 gr.
Barkleys€20.7444 rev
Barkleys Pepper & Peach Gourmet Mints 6 x 50 gr
Barkleys€17.7233 rev
Helweet Metall-Aufbewahrungsbox 4 Stück Tragbare Mini-Silberne Metallbox für Süßigkeiten Schlüssel Ohrringe und Mehr
Helweet€6.00281 rev
Trending
90-day click momentum
Altoids Wintergrün Kurioserweise Strong Mints 1 76 Unzen
Altoids€6.564.6★
Altoids Peppermint Mints - 6 paks
Altoids€42.444.6★
4 Stücke Metalldöschen Klein Silber Metalldosen Blechdosen mit Deckel Rechteckig Rostfrei Minibox Aufbewahrungsbox für Münzen Süßigkeiten Schlüsseletc Kleinen Gegenständen9.5 x 6.0 x 2.2cm
WUPENGZON€5.224.6★
beejune 2 Stück Blechdose Mit Deckel Metallbox Metalldosen Mit Deckel Blechdosen Mit Deckel Metalldose Tin Box Altoids Für DIY Gebrauch Zuhause Organizer
beejune€3.924.6★
Helweet Metall-Aufbewahrungsbox 4 Stück Tragbare Mini-Silberne Metallbox für Süßigkeiten Schlüssel Ohrringe und Mehr
Helweet€6.004.5★
What buyers say about altoids
What buyers praise and complain about, mined from review topics.What buyers love
“Super leckere Mints”
“Zimtig lecker”
“Passt”
“Super Geschmack; super Frische”
“Gute Qualität”
“jeden Cent wert”
“Sehr hilfreich”
“ich liebe die Dose, die sehr gut wieder verwendbar ist.”
“Die Boxen sind sehr stabil”
“hält was was es verspricht”
What buyers complain about
“Warum So teuer?”
“Enttäuschend klein”
“ja halt intense - spicy”
“Geschmack leider anders als früher”
“Geschmack leider anders als früher”
“hält nur leider knapp 2 min.”
“Kaugummi,heute kriegt man nur noch diese harten”
“rot statt cremefarben”
“Schon Der Geruch ist unangenehm penetrant”
“insgesamt konnte das Produkt meine Erwartungen aber nicht vollständig erfüllen.”
Top return reasons
Common questions
- Is altoids profitable to sell on Amazon Germany?
- The niche generates €64K/yr across 24 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the altoids niche?
- 6 brands and 22 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in altoids?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, Würzigkeit. The return rate is 0.1%.
- When does demand for altoids peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the altoids niche?
- Listings span €2.23–€42.44; the average listing price is €12.83 (sweet spot $15–$100). The average incumbent carries 392 reviews — the moat a new listing must climb.