How competitive is the Altoids niche on Amazon Germany?

6 brands and 22 sellers compete in Altoids on Amazon Germany. The top 5 Altoids products take 51% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Altoids?

Altoids buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Gesamtgröße, Würzigkeit, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Altoids niche?

Altoids sells for €12.83 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.23–€42.44. The average incumbent carries 392 reviews — the moat a new listing must climb.

Altoids

brand-locked demand (top 5 brands take 99% of clicks) — Altoids doesn't clear our bar today.

Flapen Score

Skip it

Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46

This niche Category average · 1,367 niches

Is Altoids profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Altoids is a €64K/yr Amazon Germany market (97K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Altoids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.0% over the last 90 days and 5.2% of searches end in a purchase.

€64K

revenue / yr

Units sold / yr6K

Search volume / yr-24.0%97K

Conversion rate5.2%

Avg price€12.83

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 22

Top-5 product click share51%

Open market1%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Altoids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Barkleys classic mints Cinnamon 6 x 50g

Price: €10.52
Rating: 4.8/5
Reviews: 734
Age: 9y ago

Barkleys Classic Mints - Spearmint 6 tins 6er Pack (6 x 50 g)

Price: €9.63
Rating: 4.7/5
Reviews: 378
Age: 7y ago

Barkleys Gourmet Mints - Ginger & Orange 6 tins 6er Pack (6 x 50 g) TP837 95 * 60 * 20 mm

Price: €10.77
Rating: 4.6/5
Reviews: 192
Age: 7y ago

Barkleys Classic Mints - Peppermint 6 tins 6er Pack (6 x 50 g)

Price: €10.55
Rating: 4.6/5
Reviews: 142
Age: 11y ago

Barkleys Classic Mints -Liquorice 6er Pack (6 x 50 g)

Price: €10.85
Rating: 4.7/5
Reviews: 286
Age: 8y ago

Newest

by launch date

4 Stücke Metalldöschen Klein Silber Metalldosen Blechdosen mit Deckel Rechteckig Rostfrei Minibox Aufbewahrungsbox für Münzen Süßigkeiten Schlüsseletc Kleinen Gegenständen9.5 x 6.0 x 2.2cm

Price: €5.22
Rating: 4.6/5
Reviews: 67
Age: 1y ago

beejune 2 Stück Blechdose Mit Deckel Metallbox Metalldosen Mit Deckel Blechdosen Mit Deckel Metalldose Tin Box Altoids Für DIY Gebrauch Zuhause Organizer

Price: €3.92
Rating: 4.6/5
Reviews: 27
Age: 2y ago

Barkleys Kaugummi zuckerfrei mit Cinnamon GUM 9 x 30 gr.

Price: €20.74
Rating: 4.5/5
Reviews: 44
Age: 2y ago

Barkleys Pepper & Peach Gourmet Mints 6 x 50 gr

Price: €17.72
Rating: 4.3/5
Reviews: 33
Age: 3y ago

Helweet Metall-Aufbewahrungsbox 4 Stück Tragbare Mini-Silberne Metallbox für Süßigkeiten Schlüssel Ohrringe und Mehr

Price: €6.00
Rating: 4.5/5
Reviews: 281
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 95%

Open market

Barkleys79%
Altoids12%
beejune5%
Helweet2%
WUPENGZON1%
Big Red1%

Altoids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR5.2%Products24Brands6Top 5 Brands99%OOS Rate0.3%Rating4.5★Reviews392Avg BSR#201

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Top Altoids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

barkleys30K/yr -21.0%5.9% conv.
altoids22K/yr -16.8%1.5% conv.
barkleys cinnamon11K/yr -28.6%12.3% conv.
altoids dose6K/yr -13.9%2.1% conv.
barkleys mints8K/yr -33.7%9.7% conv.
zimt bonbons5K/yr -25.4%3.8% conv.
barclays5K/yr -40.4%3.1% conv.
barkleys cinnamon apple4K/yr -34.5%1.9% conv.
barkley5K/yr -40.3%1.4% conv.
altoids peppermint3K/yr -29.5%1.1% conv.

What reviews say buyers love and hate about Altoids

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Geschmack insgesamt38%

“Super leckere Mints”

Geschmack20%

“Zimtig lecker”

Gesamtgröße6%

“Passt”

Frische5%

“Super Geschmack; super Frische”

Qualität insgesamt3%

“Gute Qualität”

What buyers complain about

76% of reviews

Preis-Leistungs-Verhältnis38%

“Warum So teuer?”

Gesamtgröße9%

“Enttäuschend klein”

Würzigkeit8%

“ja halt intense - spicy”

Geschmack5%

“Geschmack leider anders als früher”

Geschmack insgesamt4%

“Geschmack leider anders als früher”

Altoids return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

88%

2Qualität insgesamt

3Kompatibilität – insgesamt

4Verriegelungsmechanismus

5Funktionalität insgesamt

Common Altoids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Altoids 44/100 on Amazon Germany — Skip it. The niche generates €64K/yr across 24 tracked products. Search demand moved -24.0% over the last 90 days.