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Ventilator

Pass

Ventilator scores 76 out of 100, a Pass. Shoppers spend an estimated $25.9M a year here, search demand grew >1,000% this quarter, and an estimated 1.5% of orders come back.

Flapen Score
76
76 / 100
Top 1% of 4,240 Küche, Haushalt & Wohnen niches · +28 vs the category median of 48
Market size
€25.9M/yr41.1M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
41%top-5 click share · 21 brands · 99 sellers

Flapen Score

Ventilator against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ventilator is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ventilator market on Amazon at a glance

Shoppers on Amazon Germany searched for Ventilator 41.1M times last year and spent an estimated €25.9M. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 41.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €25.9M a year.

Searches, last 12 months
41.1M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.1%
Market size, estimated
€25.9Ma year
Peak month
June91.6× the quietest month
Top search term
ventilator17.5M searches a year

02 · Price

A sale here is worth €58.50.

Listings sell for €58.50 on average, from €13.14 to €103.87. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At €58.50 that is €585K to €731K a year per listing.

Average price
€58.50inside the $15 to $100 sweet spot
Price range
€13.14–€103.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
400K–500K
Units per listing a year
10,000–12,500
Revenue per listing a year
€585K–€731K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #49 within Heizen & Kühlen. It carries 6,224 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
76%
Out of stock, average day
11.1%
Average rank
#49in Heizen & Kühlen
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
6,224per listing
Listings tracked
46

04 · Newcomers

13 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
13Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ventilator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

99

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

41%

Top 20: 76%

Open market

27%

  • Brand 131%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Ventilator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20.0M15.0MSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 91.6×

Search terms

Top Ventilator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ventilator17.5M/yr
  • ventilator leise3.8M/yr
  • standventilator3.4M/yr
  • turmventilator3.3M/yr
  • ventilator mit wasserkühlung3.1M/yr
  • ventilator mit kühlung1.6M/yr
  • tischventilator1.3M/yr
  • fan1.4M/yr
  • turmventilator mit kühlung944K/yr
  • luftkühler879K/yr

Reviews and returns

What reviews say buyers love and hate about Ventilator

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geräuschpegel”
18%of negative reviews mention “Geräuschpegel”
1.5%of orders come back
“Not quiet”
A buyer, on “Geräuschpegel”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ventilator questions

Answered from the same tracked data.