Is citronella kerze outdoor profitable to sell on Amazon Germany?

The niche generates €351K/yr across 58 tracked products. 20 of 32 products launched in the last 360 days are still selling. 90-day search growth is +804.0%. Flapen's verdict: Worth a look (76/100).

How competitive is the citronella kerze outdoor niche?

31 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in citronella kerze outdoor?

Top complaints mined from reviews: Geruch, Schädlings-/Insektenbekämpfung, Preis-Leistungs-Verhältnis. The return rate is 0.9%.

When does demand for citronella kerze outdoor peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.8× the quietest.

What does it cost to enter the citronella kerze outdoor niche?

Listings span €3.50–€24.69; the average listing price is €13.40 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.

citronella kerze outdoor

Worth a look

Shows demand growing +804.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+804.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good581.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.40

avg listing price — sweet spot $15–$100

Market size

Good€351K

€351K/yr · 452K searches

Price range

Okay€3.50–€24.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, citronella kerze outdoor is a €351K/yr Amazon Germany market (452K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 76/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

citronella kerze outdoor market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: €335K–€402K; units × avg price
Conversion rate: 5.8%
Avg BSR: #87
Page quality: 0%
Prime: 90%
Sponsored: 95%
Out of stock: 41.2%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

30%

Top 20: 74%

Open market

43%

Trulloyoo15%
KIYTARBOO12%
YUEONEWIN10%
HORECA CANDLES8%
SCENTORINI6%
SUPERSUN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +804.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.8×

Open Trend

Top citronella kerze outdoor search terms

citronella kerze outdoor137K/yr >1,000%4.9% conv.
citronella kerze48K/yr +480.1%3.8% conv.
anti mücken kerze35K/yr >1,000%5.8% conv.
mückenkerzen draußen31K/yr >1,000%6.6% conv.
citronella31K/yr +686.5%2.9% conv.
outdoor kerze27K/yr +137.3%0.9% conv.
outdoor kerzen25K/yr +174.7%1.0% conv.
mücken kerze15K/yr >1,000%4.8% conv.
kerzen gegen mücken draußen10K/yr >1,000%6.2% conv.
citronella kerze outdoor gegen mücken8K/yr >1,000%5.7% conv.

All search terms

Top citronella kerze outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horeca Candles - Citronella Teelichter - Set mit 50er Kerzen Gelbe - Duftkerzen mit 4 Stunden Brenndauer - Für den Außenbereich Balkon Picknick Camping

HORECA CANDLES€6.464.3★509 rev

280Std Citronella Kerze Outdoor Groß 3 x 400g Outdoor Kerze Natürliche Sojawachs 8% Citronella Öl XXL Zitronella Kerzen Garten mit 3 Docht Kerzen Set für Garten Terrasse Grill

Trulloyoo€16.244.8★38 rev

SCENTORINI Citronella Kerze Outdoor 6er Set - Duftkerzen mit Citronella aus natürlichem Sojawachs - Für Garten Balkon Terrasse und Sommerabende

SCENTORINI€9.224.4★60 rev

240Std Citronella Kerze Groß Outdoor Kerze Sojawachs Citronella Kerzen für Garten Terrasse

SUPERSUN€13.174.3★299 rev

Citronella Kerze Outdoor 2PCS Outdoor Kerze in Terrakotta-Schale Zitronella Kerzen Draußen mit Citronella öl & Natürliches Sojawachs - Perfekt für Garten Balkon Terrasse & Camping 14.5cm Ø

YUEONEWIN€12.514.1★46 rev

Newest

by launch date

Citronella Kerzen Outdoor Groß 250 Std Camping Kenzen draußen groß XXL Zitronella Kerzen im Glas mit natürliche Sojawachs Citronellaöl Zitronella Lemongrass für Garten Grill im Freien 2Pcs

Trulloyoo€12.9930 rev

3mo ago

Citronella Kerze Outdoor Groß 3 x 400ml Draußen Kerzen 3 Docht Natürliche Sojawachs Zitronella Candle Garten Citronella Duft Kerze Indoor Beste Geschenk für Camping Picknick Terrasse - 90h Brenndauer

Phyonoloy€15.5180 rev

3mo ago

Citronella Kerze Outdoor Groß 2 x 12oz 120 Std Outdoor Kerzen Draußen Zitronella Kerze mit 3 Docht - Natürliche Sojawachs Duft Kerze Frauen für Garten Camping Indoor Terrasse Picknicks

AOTOIE€13.7247 rev

4mo ago

Citronella Kerze Outdoor Groß 36OZ Zitronella Kerzen Draußen Outdoor Kerzen Zitrone Garten mit 3 Docht Natürliche Sojawachs Kerzen Set für Garten Camping Terrasse Picknick Pool Sommergeschenk

YUEONEWIN€16.1764 rev

5mo ago

12 St Citronella Kerze Outdoor 300 Std Draußen Citronella Duftlichter Klein Kerzen Natürliche Sojawachs Zitronella Garten Duft Kerze Indoor Draussen Sommergeschenk Set für Camping Picknick Terrasse

Aottom€14.4942 rev

5mo ago

What buyers say about citronella kerze outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch36%

“Der typische Citrus-Geruch ist angenehm”

Helligkeit/Glanz/Glühen7%

“Tolle LED Kerzen”

Design insgesamt7%

“eleganten Design”

Qualität insgesamt7%

“Super Qualität”

Geeignet für den Innenbereich5%

“Ideal für draußen”

Preis-Leistungs-Verhältnis3%

“Super preis”

Geschenk Zweck3%

“Great gifting option (Citronella Kerze)”

Benutzerfreundlichkeit3%

“Auch auf Deutsch und leicht verständlich”

beworben Vs Tatsächliches Produkt3%

“Hält was es verspricht”

Feuerwiderstand3%

“Der Rauch ist natürlich wahrnehmbar”

What buyers complain about

Geruch18%

“Kein Geruch,kein Aroma,Müll”

Schädlings-/Insektenbekämpfung8%

“keine Mückenvertreibungswirkung”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Gesamtgröße6%

“ist sie deutlich massiver als die kleinen Varianten aus dem Baumarkt.”

Funktionalität insgesamt5%

“Null Wirkung”

beworben Vs Tatsächliches Produkt3%

“Das steht in keinerlei Verhältnis zur Produktbeschreibung”

Haltbarkeit3%

“Diese Kerzen halten nicht lange”

Entflammbar3%

“Leider ändert sich das nach dem Anzünden”

Qualität insgesamt3%

“Müll”

Benutzerfreundlichkeit3%

“Batterien entfernen ist nicht einfach”

Top return reasons

Gesamtgröße21%

Geruch13%

Auslaufsicher11%

Funktionalität insgesamt10%

beworben Vs Tatsächliches Produkt5%

Defekt Material/Teile5%

Wecker/Timer-Genauigkeit4%

Farbe4%