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76

citronella kerze outdoor

Worth a look

Shows demand growing +804.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 53Growth 100Conversion 65Competition 85Returns 95Price range 46Avg price 62Brand share 84Review moat 73Quality gap 72

Growth

Incredible+804.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Review moat

Good581.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.40

avg listing price — sweet spot $15–$100

Market size

Good€351K

€351K/yr · 452K searches

Price range

Okay€3.50–€24.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, citronella kerze outdoor is a €351K/yr Amazon Germany market (452K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 76/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
25K–30K
avg 250–500/product
Revenue / yr
€335K–€402K
units × avg price
Launch success
63%
20 of 32 new (360d)
Conversion rate
5.8%
Avg BSR
#87
Page quality
0%
Prime
90%
Sponsored
95%
Out of stock
41.2%
Avg brand age
39 months
Avg seller age
181 days

Competition

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

58

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

30%

Top 20: 74%

Open market

43%

  • Trulloyoo15%
  • KIYTARBOO12%
  • YUEONEWIN10%
  • HORECA CANDLES8%
  • SCENTORINI6%
  • SUPERSUN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +804.0% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 31.8×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€7K4%€14K6%€21K8%€28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 58 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch36%

“Der typische Citrus-Geruch ist angenehm”

Helligkeit/Glanz/Glühen7%

“Tolle LED Kerzen”

Design insgesamt7%

“eleganten Design”

Qualität insgesamt7%

“Super Qualität”

Geeignet für den Innenbereich5%

“Ideal für draußen”

Preis-Leistungs-Verhältnis3%

“Super preis”

Geschenk Zweck3%

“Great gifting option (Citronella Kerze)”

Benutzerfreundlichkeit3%

“Auch auf Deutsch und leicht verständlich”

beworben Vs Tatsächliches Produkt3%

“Hält was es verspricht”

Feuerwiderstand3%

“Der Rauch ist natürlich wahrnehmbar”

What buyers complain about

Geruch18%

“Kein Geruch,kein Aroma,Müll”

Schädlings-/Insektenbekämpfung8%

“keine Mückenvertreibungswirkung”

Preis-Leistungs-Verhältnis6%

“Schade ums Geld”

Gesamtgröße6%

“ist sie deutlich massiver als die kleinen Varianten aus dem Baumarkt.”

Funktionalität insgesamt5%

“Null Wirkung”

beworben Vs Tatsächliches Produkt3%

“Das steht in keinerlei Verhältnis zur Produktbeschreibung”

Haltbarkeit3%

“Diese Kerzen halten nicht lange”

Entflammbar3%

“Leider ändert sich das nach dem Anzünden”

Qualität insgesamt3%

“Müll”

Benutzerfreundlichkeit3%

“Batterien entfernen ist nicht einfach”

Top return reasons

Gesamtgröße21%
Geruch13%
Auslaufsicher11%
Funktionalität insgesamt10%
beworben Vs Tatsächliches Produkt5%
Defekt Material/Teile5%
Wecker/Timer-Genauigkeit4%
Farbe4%
Qualität insgesamt3%
Ölig/fettig3%

Common questions

Is citronella kerze outdoor profitable to sell on Amazon Germany?
The niche generates €351K/yr across 58 tracked products. 20 of 32 products launched in the last 360 days are still selling. 90-day search growth is +804.0%. Flapen's verdict: Worth a look (76/100).
How competitive is the citronella kerze outdoor niche?
31 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in citronella kerze outdoor?
Top complaints mined from reviews: Geruch, Schädlings-/Insektenbekämpfung, Preis-Leistungs-Verhältnis. The return rate is 0.9%.
When does demand for citronella kerze outdoor peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 31.8× the quietest.
What does it cost to enter the citronella kerze outdoor niche?
Listings span €3.50–€24.69; the average listing price is €13.40 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.

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