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Kühldecke

Pass

Kühldecke scores 82 out of 100, a Pass. Shoppers spend an estimated $990K a year here, search demand grew >1,000% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
82
82 / 100
Top 1% of 4,240 Küche, Haushalt & Wohnen niches · +34 vs the category median of 48
Market size
€990K/yr2.3M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
18%top-5 click share · 54 brands · 70 sellers

Flapen Score

Kühldecke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Kühldecke is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kühldecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Kühldecke 2.3M times last year and spent an estimated €990K. The top 5 brands take 36% of clicks. Demand peaks in Jun–Jul. Flapen scores it 82 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated €990K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.5%
Market size, estimated
€990Ka year
Peak month
June162.1× the quietest month
Top search term
kühldecke814K searches a year

02 · Price

A sale here is worth €29.06.

Listings sell for €29.06 on average, from €12.44 to €60.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €29.06 that is €7K to €15K a year per listing.

Average price
€29.06inside the $15 to $100 sweet spot
Price range
€12.44–€60.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€7K–€15K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #200 within Bettwaren & Bettwäsche. It carries 1,585 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
85%
Out of stock, average day
13.1%
Average rank
#200in Bettwaren & Bettwäsche
Average rating
4.19 starsAmazon Germany average 4.37 stars
Average reviews
1,585per listing
Listings tracked
126

04 · Newcomers

38 of last year's 48 launches cleared the first-year sales bar.

48 products launched here in the last 12 months. 38 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
48
Successful launches
38Amazon's first-year sales bar
Average brand age
39 months

Products

Top Kühldecke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

70

Top-5 brand share

36%

Top 20: 75%

Top-5 click share

18%

Top 20: 47%

Open market

60%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kühldecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 162.1×

Search terms

Top Kühldecke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kühldecke814K/yr
  • kühldecke bett414K/yr
  • kühlende decke222K/yr
  • kühldecke für menschen153K/yr
  • kühlende bettdecke119K/yr
  • kühlende bettwäsche121K/yr
  • sommerdecke120K/yr
  • cooling blanket57K/yr
  • eisdecke zum schlafen29K/yr
  • kühlende decke sommer24K/yr

Reviews and returns

What reviews say buyers love and hate about Kühldecke

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Wärme”
11%of negative reviews mention “Dicke”
0.9%of orders come back
“dünn”
A buyer, on “Dicke”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kühldecke questions

Answered from the same tracked data.