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Camping

Pass

Camping scores 75 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, search demand grew +119.0% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 4,240 Küche, Haushalt & Wohnen niches · +27 vs the category median of 48
Market size
€1.1M/yr7.4M searches / yr
90-day growth
+119.0%search demand this quarter
Competition
26%top-5 click share · 88 brands · 214 sellers

Flapen Score

Camping against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Camping is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping market on Amazon at a glance

Shoppers on Amazon Germany searched for Camping 7.4M times last year and spent an estimated €1.1M. The top 5 brands take 26% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 7.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +119.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
7.4M
Growth, 90 days vs prior 90
+119.0%
Conversion, latest week
0.7%
Market size, estimated
€1.1Ma year
Peak month
July4.4× the quietest month
Top search term
camping2.7M searches a year

02 · Price

A sale here is worth €20.92.

Listings sell for €20.92 on average, from €3.00 to €125.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €20.92 that is €5K to €10K a year per listing.

Average price
€20.92inside the $15 to $100 sweet spot
Price range
€3.00–€125.70
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #75 within Waschen & Bügeln. It carries 2,612 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
5.2%
Average rank
#75in Waschen & Bügeln
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
2,612per listing
Listings tracked
93

04 · Newcomers

5 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Camping products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

88 falling

Sellers

214

Top-5 brand share

26%

Top 20: 61%

Top-5 click share

26%

Top 20: 60%

Open market

71%

  • Brand 16%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Camping search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.4×

Search terms

Top Camping search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping2.7M/yr
  • camping zubehör2.4M/yr
  • camping gadgets808K/yr
  • wohnwagen zubehör426K/yr
  • wohnwagen gadgets175K/yr
  • camper zubehör151K/yr
  • zelt zubehör47K/yr
  • camping essentials37K/yr
  • zelten zubehör40K/yr
  • camping ausrüstung308K/yr

Reviews and returns

What reviews say buyers love and hate about Camping

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Helligkeit/Glanz/Glühen”
9%of negative reviews mention “Haltbarkeit”
0.9%of orders come back
“fällt auseinander”
A buyer, on “Haltbarkeit”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Camping questions

Answered from the same tracked data.