Is anime profitable to sell on Amazon Germany?

The niche generates €128K/yr across 79 tracked products. 3 of 29 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the anime niche?

52 brands and 136 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in anime?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.

When does demand for anime peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the anime niche?

Listings span €2.91–€74.00; the average listing price is €19.66 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.

anime

Worth a look

Shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Review moat

Great265.09

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€19.66

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great€2.91–€74.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€128K

€128K/yr · 5.0M searches

Growth

Bad-8.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon Germany niche tracking, anime is a €128K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

anime market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €197K–€246K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,047
Page quality: 0%
Prime: 68%
Sponsored: 81%
Out of stock: 14.1%
Avg brand age: 32 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

136

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

29%

Top 20: 59%

Open market

56%

DEXSHUN11%
Funko10%
JONA FYNN CARE9%
CC COLLECTORS Concept6%
HaiZi XiHuan5%
Tydeus5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top anime search terms

anime2.8M/yr -6.0%0.0% conv.
anime figuren702K/yr -8.8%0.2% conv.
anim448K/yr -14.7%0.0% conv.
anime blu ray339K/yr -7.7%0.0% conv.
anime merch225K/yr -6.7%0.2% conv.
anime figur154K/yr -7.0%0.1% conv.
anime deko84K/yr -28.2%0.0% conv.
anime filme64K/yr -16.3%0.0% conv.
figuren anime25K/yr -8.0%0.1% conv.
anime geschenke45K/yr -18.6%0.3% conv.

All search terms

Top anime products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)

JONA FYNN CARE€39.854.1★105 rev

DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm

DEXSHUN€22.354.4★21 rev

Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel

CC COLLECTORS Concept€33.954.3★27 rev

Figures Set Anime Statue PVC 22CM Mini-Tierfigur kleine Geburtstags Geschenk Party Cake Topper für Kinder Geeignet Torten Autos Deko Tischplatten

Tydeus€14.903.5★116 rev

Funko Mystery Mini - Jujutsu Kaisen - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans

Funko€5.214.6★563 rev

Newest

by launch date

Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans

Zhongkaihua€13.072 rev

3mo ago

DEXSHUN USS New Jersey Figur Anime Illustration Figuren Badeanzug Kniestellung USS New Jersey Model PVC Desktop Statue Ornament Sammlerstücke 15cm

DEXSHUN€12.5540 rev

5mo ago

DEXSHUN IJN Unzen Figur Anime Spiel Statue Bikini-Girl Modellfigur 12cm

DEXSHUN€14.7440 rev

8mo ago

Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel

CC COLLECTORS Concept€33.9527 rev

9mo ago

DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm

DEXSHUN€22.3521 rev

11mo ago

What buyers say about anime

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Preis Passt”

beworben Vs Tatsächliches Produkt8%

“Super wie gewohnt”

Geschenk Zweck8%

“Regal”

Gesamtgröße7%

“Passt”

Sammlungsobjekte6%

“Figuren set, Anime Statue”

Design insgesamt5%

“Besonders gefallen haben mir die detailreichen Designs”

Stärke3%

“Super Stabilität”

Form/Stil3%

“Praktisch und Stilvoll”

Komfort insgesamt3%

“Super bequem”

What buyers complain about

Qualität insgesamt24%

“Müll”

Gesamtgröße20%

“Es fällt klein aus”

beworben Vs Tatsächliches Produkt6%

“Grobe Abweichungen von gezeigten Bildern”

Stärke4%

“Instabiel”

Montage/Installation4%

“Der Zusammenbau ist kompletter MÜLL”

Haftung/Klebrigkeit3%

“Schutzfolie ging schwer ab”

Haltbarkeit3%

“muss verklebt werden, sonst fällt es viel zu leicht auseinander.”

Preis-Leistungs-Verhältnis3%

“Preis/Leistung auf jeden Fall nicht Wert”

Lackqualität2%

“sehr billig angemalt”

Nähen/Finish/Polieren2%

“Die Nahtstellen sind leider gut sichtbar”

Top return reasons

Gesamtgröße41%

Defekt Material/Teile8%

Qualität insgesamt8%

Länge7%

Geschenk Zweck6%

Kratzfestigkeit4%

beworben Vs Tatsächliches Produkt4%

Farbe3%

Breite2%

Lücke/Loch1%

Common questions

Is anime profitable to sell on Amazon Germany?: The niche generates €128K/yr across 79 tracked products. 3 of 29 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the anime niche?: 52 brands and 136 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in anime?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 1.7%.
When does demand for anime peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the anime niche?: Listings span €2.91–€74.00; the average listing price is €19.66 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.