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Anime

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 0.1% of searches, so Anime is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Market size
€128K/yr5.0M searches / yr
90-day growth
-8.1%search demand this quarter
Competition
29%top-5 click share · 52 brands · 136 sellers

Flapen Score

Anime against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Anime is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anime market on Amazon at a glance

Shoppers on Amazon Germany searched for Anime 5.0M times last year and spent an estimated €128K. The top 5 brands take 40% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
5.0M
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.1%
Market size, estimated
€128Ka year
Peak month
December1.6× the quietest month
Top search term
anime2.8M searches a year

02 · Price

A sale here is worth €19.66.

Listings sell for €19.66 on average, from €2.91 to €74.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €19.66 that is €2K to €5K a year per listing.

Average price
€19.66inside the $15 to $100 sweet spot
Price range
€2.91–€74.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,047 within Dekoartikel. It carries 265 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
68%
Out of stock, average day
14.1%
Average rank
#1,047in Dekoartikel
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
265per listing
Listings tracked
79

04 · Newcomers

3 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Anime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

136

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

29%

Top 20: 59%

Open market

56%

  • Brand 111%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Anime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Anime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anime2.8M/yr
  • anime figuren702K/yr
  • anim448K/yr
  • anime blu ray339K/yr
  • anime merch225K/yr
  • anime figur154K/yr
  • anime deko84K/yr
  • anime filme64K/yr
  • figuren anime25K/yr
  • anime geschenke45K/yr

Reviews and returns

What reviews say buyers love and hate about Anime

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Anime questions

Answered from the same tracked data.