Anime
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 0.1% of searches, so Anime is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 4856
- Market size
- €128K/yr5.0M searches / yr
- 90-day growth
- -8.1%search demand this quarter
- Competition
- 29%top-5 click share · 52 brands · 136 sellers
Flapen Score
Anime against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Anime is stronger. Inside it, weaker.
Market
The Anime market on Amazon at a glance
Shoppers on Amazon Germany searched for Anime 5.0M times last year and spent an estimated €128K. The top 5 brands take 40% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- -8.1%
- Conversion, latest week
- 0.1%
- Market size, estimated
- €128Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- anime2.8M searches a year
02 · Price
A sale here is worth €19.66.
Listings sell for €19.66 on average, from €2.91 to €74.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €19.66 that is €2K to €5K a year per listing.
- Average price
- €19.66inside the $15 to $100 sweet spot
- Price range
- €2.91–€74.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 1.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,047 within Dekoartikel. It carries 265 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 68%
- Out of stock, average day
- 14.1%
- Average rank
- #1,047in Dekoartikel
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 265per listing
- Listings tracked
- 79
04 · Newcomers
3 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Anime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)](https://m.media-amazon.com/images/I/41n64pEYZ8L.jpg)
[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)
- Price
- €39.85
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago

DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm
- Price
- €22.35
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 11mo ago

Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel
- Price
- €33.95
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 9mo ago

Figures Set Anime Statue PVC 22CM Mini-Tierfigur kleine Geburtstags Geschenk Party Cake Topper für Kinder Geeignet Torten Autos Deko Tischplatten
- Price
- €14.90
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago

Funko Mystery Mini - Jujutsu Kaisen - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans
- Price
- €5.21
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 1y ago
Trending
estimated 90-day click momentum
Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

Pyjama Hose Kitty Schlafanzug Damen Pyjamas Hosen Lang Flanell Pyjama Hose Damen Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Herbst-Winter (pink M)
- Price
- €13.01
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 1y ago

Pyjama Hose Schlafanzug Hose Damen Lang Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Frühling/Sommer Dünn (Schwarz M)
- Price
- €13.04
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago

helymore Anime High School Team Anime Cosplay Kostüm Jacke Baumwolle Jacke Schwarz XL
- Price
- €25.97
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 5y ago

KASENFASHION Anime Style ATE Magnet-Schlüsselanhänger-Kuscheliger Harajuku Anhänger für Rucksack & Schlüsselbund 10 cm
- Price
- €8.31
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch date
Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago

DEXSHUN USS New Jersey Figur Anime Illustration Figuren Badeanzug Kniestellung USS New Jersey Model PVC Desktop Statue Ornament Sammlerstücke 15cm
- Price
- €12.55
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago

DEXSHUN IJN Unzen Figur Anime Spiel Statue Bikini-Girl Modellfigur 12cm
- Price
- €14.74
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 8mo ago

Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel
- Price
- €33.95
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 9mo ago

DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm
- Price
- €22.35
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
52 falling
Sellers
136
Est. top-5 brand share
40%
Top 20: 77%
Est. top-5 click share
29%
Top 20: 59%
Open market
56%
- DEXSHUN11%
- Funko10%
- JONA FYNN CARE9%
- CC COLLECTORS Concept6%
- HaiZi XiHuan5%
- Tydeus5%
Demand
Anime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Anime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anime2.8M/yr
- anime figuren702K/yr
- anim448K/yr
- anime blu ray339K/yr
- anime merch225K/yr
- anime figur154K/yr
- anime deko84K/yr
- anime filme64K/yr
- figuren anime25K/yr
- anime geschenke45K/yr
Reviews and returns
What reviews say buyers love and hate about Anime
We read the reviews and the return reasons for every product selling here.
“Müll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









