Anime
Anime shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48
Is Anime profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Anime is a €128K/yr Amazon Germany market (5.0M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 56/100.
Anime: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.1% over the last 90 days and 0.1% of searches end in a purchase.
€128K
revenue / yr
Who owns the niche?
The top 5 brands hold 40% of demand, so 60% of the market is open.
60%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 79 products
Top Anime products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)](https://m.media-amazon.com/images/I/41n64pEYZ8L.jpg)
[Anime-Box] Chibi - Box / Exklusive Fanbox Sammlerbox mit 6 Merchandiseartikeln Figuren & Collectibles für leidenschaftliche Anime-Fans - Ideale Geschenkidee für Animefans (Chibi-Box / Klein)
- Price
- €39.85
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago
DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm
- Price
- €22.35
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 11mo ago
Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel
- Price
- €33.95
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 9mo ago
Figures Set Anime Statue PVC 22CM Mini-Tierfigur kleine Geburtstags Geschenk Party Cake Topper für Kinder Geeignet Torten Autos Deko Tischplatten
- Price
- €14.90
- Rating
- 3.5/5
- Reviews
- 116
- Age
- 2y ago
Funko Mystery Mini - Jujutsu Kaisen - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans
- Price
- €5.21
- Rating
- 4.6/5
- Reviews
- 563
- Age
- 1y ago
Trending
90-day click momentum
Zhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago
Pyjama Hose Kitty Schlafanzug Damen Pyjamas Hosen Lang Flanell Pyjama Hose Damen Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Herbst-Winter (pink M)
- Price
- €13.01
- Rating
- 4.3/5
- Reviews
- 428
- Age
- 1y ago
Pyjama Hose Schlafanzug Hose Damen Lang Schlafhose Weich Kawaii Pyjamas Anime Bequeme Schlafanzughose Frauen Anime Cartoon Casual Frühling/Sommer Dünn (Schwarz M)
- Price
- €13.04
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 1y ago
helymore Anime High School Team Anime Cosplay Kostüm Jacke Baumwolle Jacke Schwarz XL
- Price
- €25.97
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 5y ago
KASENFASHION Anime Style ATE Magnet-Schlüsselanhänger-Kuscheliger Harajuku Anhänger für Rucksack & Schlüsselbund 10 cm
- Price
- €8.31
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago
Newest
by launch dateZhongkaihua Miku Figur Sizend Figur im Kleid Anime PVC Statue Modell Miku Deko Figur 14CM Sammlerfigur Geschenk für Anime Fans
- Price
- €13.07
- Rating
- 4.1/5
- Reviews
- 2
- Age
- 3mo ago
DEXSHUN USS New Jersey Figur Anime Illustration Figuren Badeanzug Kniestellung USS New Jersey Model PVC Desktop Statue Ornament Sammlerstücke 15cm
- Price
- €12.55
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5mo ago
DEXSHUN IJN Unzen Figur Anime Spiel Statue Bikini-Girl Modellfigur 12cm
- Price
- €14.74
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 8mo ago
Anime & Manga Box mit T-Shirt XXL Überraschungsbox mit Figuren Accessoires & Fanartikeln Geschenk für Anime Fans Original lizenzierte Artikel
- Price
- €33.95
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 9mo ago
DEXSHUN Anime Illustration Alvina-chan Figur Original Painting Modell Alvina-chan Stehende Haltung Statue Nideliche Cartoon Actionfigur PVC Sammlungen Desktop Dekorationen Geschenke 26cm
- Price
- €22.35
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 11mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
52 falling
Sellers
136
Top-5 brand share
40%
Top 20: 77%
Top-5 click share
29%
Top 20: 59%
Open market
56%
- DEXSHUN11%
- Funko10%
- JONA FYNN CARE9%
- CC COLLECTORS Concept6%
- HaiZi XiHuan5%
- Tydeus5%
Anime demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Anime search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anime2.8M/yr
- anime figuren702K/yr
- anim448K/yr
- anime blu ray339K/yr
- anime merch225K/yr
- anime figur154K/yr
- anime deko84K/yr
- anime filme64K/yr
- figuren anime25K/yr
- anime geschenke45K/yr
What reviews say buyers love and hate about Anime
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Super Produkt”
“Preis Passt”
“Super wie gewohnt”
“Regal”
“Passt”
What buyers complain about
70% of reviews“Müll”
“Es fällt klein aus”
“Grobe Abweichungen von gezeigten Bildern”
“Instabiel”
“Der Zusammenbau ist kompletter MÜLL”
Anime return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Anime questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
