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25 Geburtstag

25 Geburtstag shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 48

Market size 14Growth 21Conversion 35Competition 94Returns 96Price range 72Avg price 28Brand share 97Review moat 74Quality gap 50
This niche Category average · 4,240 niches

Is 25 Geburtstag profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 25 Geburtstag is a €54K/yr Amazon Germany market (208K searches/yr). The top 5 brands hold 26% of demand. Verdict: Worth a look — 56/100.

25 Geburtstag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.4% over the last 90 days and 2.8% of searches end in a purchase.

€54K

revenue / yr

Units sold / yr8K
Search volume / yr-8.4%208K
Conversion rate2.8%
Avg price€9.40

Who owns the niche?

The top 5 brands hold 26% of demand, so 74% of the market is open.

74%

open market share

Brands · sellers61 · 73
Top-5 product click share21%
Open market74%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 87 products

Sponsored placement86%
New entrants (1y)35· 1 succeeded
Avg rating4.5★
Avg reviews553

Top 25 Geburtstag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

73

Top-5 brand share

26%

Top 20: 69%

Top-5 click share

21%

Top 20: 55%

Open market

70%

  • LuxeLark6%
  • Seutgjie6%
  • Gishnia5%
  • Giftasy5%
  • Elbeffekt4%
  • Jrzyhi4%

25 Geburtstag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR2.8%Products87Brands61Top 5 Brands26%OOS Rate8.7%Rating4.5★Reviews553Avg BSR#882
6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Top 25 Geburtstag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 25 geburtstag deko45K/yr
  • 25 geburtstag37K/yr
  • 25. geburtstag frau17K/yr
  • 25 geburtstag frau15K/yr
  • 25 geburtstag mann13K/yr
  • 25. geburtstag mann12K/yr
  • deko 25 geburtstag frau11K/yr
  • deko 25 geburtstag mann8K/yr
  • 25. geburtstag9K/yr
  • geburtstag 256K/yr

What reviews say buyers love and hate about 25 Geburtstag

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt30%

Super Produkt

Geschenk Zweck26%

Super Teenager- Geschenk

beworben Vs Tatsächliches Produkt11%

So wie auf dem Foto

Preis-Leistungs-Verhältnis4%

Preis-Leistung für mich ok

Design insgesamt4%

Cooles Design,

What buyers complain about

68% of reviews
Gesamtgröße17%

fällt viel zu klein aus

Preis-Leistungs-Verhältnis12%

Der Prteis ist mit 16 € allerdings etwas hoch

Druckqualität6%

Aufdruck auch billigste Qualität

Holzqualität6%

Holz stinkt sehr der Geruch ging nicht weg

Haltbarkeit6%

Die 5 und die Flasche direkt beim aufblasen kaputt gegangen

25 Geburtstag return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
40%
2Defekt Material/Teile
15%
3Qualität insgesamt
6%
4Farbe
5%
5beworben Vs Tatsächliches Produkt
5%

Common 25 Geburtstag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 25 Geburtstag 56/100 on Amazon Germany — Worth a look. The niche generates €54K/yr across 87 tracked products. 1 of 35 products launched in the last 360 days are still selling. Search demand moved -8.4% over the last 90 days.
Search demand for 25 Geburtstag on Amazon Germany is steady year-round — the busiest month runs 2.0× the quietest.