25 Geburtstag
MaybeThe top 5 brands take only 26% of clicks. But shoppers spend an estimated $54K a year here, so 25 Geburtstag is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 4,240 Küche, Haushalt & Wohnen niches · +8 vs the category median of 4856
- Market size
- €54K/yr208K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 21%top-5 click share · 61 brands · 73 sellers
Flapen Score
25 Geburtstag against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, 25 Geburtstag is stronger. Inside it, weaker.
Market
The 25 Geburtstag market on Amazon at a glance
Shoppers on Amazon Germany searched for 25 Geburtstag 208K times last year and spent an estimated €54K. The top 5 brands take 26% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €54Ka year
- Peak month
- September2.0× the quietest month
- Top search term
- 25 geburtstag deko45K searches a year
02 · Price
A sale here is worth €9.40.
Listings sell for €9.40 on average, from €3.31 to €44.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €9.40 that is €0 to €940 a year per listing.
- Average price
- €9.40under the $15 to $100 sweet spot
- Price range
- €3.31–€44.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€940
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #882 within Partyzubehör & Dekoration. It carries 553 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 94%
- Out of stock, average day
- 8.7%
- Average rank
- #882in Partyzubehör & Dekoration
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 553per listing
- Listings tracked
- 87
04 · Newcomers
1 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top 25 Geburtstag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
61 falling
Sellers
73
Top-5 brand share
26%
Top 20: 69%
Top-5 click share
21%
Top 20: 55%
Open market
70%
- Brand 16%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
25 Geburtstag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top 25 Geburtstag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 25 geburtstag deko45K/yr
- 25 geburtstag37K/yr
- 25. geburtstag frau17K/yr
- 25 geburtstag frau15K/yr
- 25 geburtstag mann13K/yr
- 25. geburtstag mann12K/yr
- deko 25 geburtstag frau11K/yr
- deko 25 geburtstag mann8K/yr
- 25. geburtstag9K/yr
- geburtstag 256K/yr
Reviews and returns
What reviews say buyers love and hate about 25 Geburtstag
We read the reviews and the return reasons for every product selling here.
“fällt viel zu klein aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 25 Geburtstag questions
Answered from the same tracked data.