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240x200

Fail

Buyers convert on only 0.4% of searches, so 240x200 is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€36K/yr115K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
41%top-5 click share · 14 brands · 18 sellers

Flapen Score

240x200 against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, 240x200 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 240x200 market on Amazon at a glance

Shoppers on Amazon Germany searched for 240x200 115K times last year and spent an estimated €36K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
0.4%
Market size, estimated
€36Ka year
Top search term
teppich beige 300x40013K searches a year

02 · Price

A sale here is worth €84.71.

Listings sell for €84.71 on average, from €31.33 to €145.07. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €84.71 that is €0 to €8K a year per listing.

Average price
€84.71inside the $15 to $100 sweet spot
Price range
€31.33–€145.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #47 within Teppiche, Dämm- & Schutzmatten. It carries 6,909 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
41%
Out of stock, average day
12.9%
Average rank
#47in Teppiche, Dämm- & Schutzmatten
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
6,909per listing
Listings tracked
39

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
40 months

Products

Top 240x200 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

11%

  • Brand 133%
  • Brand 219%
  • Brand 314%
  • Brand 413%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 11%)

Demand

240x200 search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top 240x200 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • teppich beige 300x40013K/yr
  • teppich 300x400 beige11K/yr
  • wohnzimmerteppich 300x40010K/yr
  • teppich taupe 200x30011K/yr
  • teppich flach gewebt 200x3008K/yr
  • wohnzimmer teppich 300x40010K/yr
  • kurzflor teppich 300x4008K/yr
  • 240x2007K/yr
  • teppich 400 x 4006K/yr
  • xxl teppich 300x4007K/yr

Reviews and returns

What reviews say buyers love and hate about 240x200

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“Super schlechte Qualität”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 240x200 questions

Answered from the same tracked data.