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240x200

weak search conversion (0.4%) — 240x200 doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48

Market size 9Growth 10Conversion 5Competition 73Returns 95Price range 60Avg price 81Brand share 34Review moat 23Quality gap 67
This niche Category average · 4,240 niches

Is 240x200 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 240x200 is a €36K/yr Amazon Germany market (115K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.

240x200: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.5% over the last 90 days and 0.4% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr500
Search volume / yr-30.5%115K
Conversion rate0.4%
Avg price€84.71

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers14 · 18
Top-5 product click share41%
Open market15%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement82%
New entrants (1y)11· 7 succeeded
Avg rating4.3★
Avg reviews6,909

Top 240x200 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€5K€7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

11%

  • Paco Home33%
  • the carpet19%
  • HUGEAR14%
  • PureCozy13%
  • Mias Teppiche5%
  • Sour Lemon4%
  • Open — no brand owns it (8 brands, 11%)

240x200 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR0.4%Products39Brands14Top 5 Brands85%OOS Rate12.9%Rating4.3★Reviews6,909Avg BSR#47
3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top 240x200 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • teppich beige 300x40013K/yr
  • teppich 300x400 beige11K/yr
  • wohnzimmerteppich 300x40010K/yr
  • teppich taupe 200x30011K/yr
  • teppich flach gewebt 200x3008K/yr
  • wohnzimmer teppich 300x40010K/yr
  • kurzflor teppich 300x4008K/yr
  • 240x2007K/yr
  • teppich 400 x 4006K/yr
  • xxl teppich 300x4007K/yr

What reviews say buyers love and hate about 240x200

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Qualität insgesamt25%

Super Produkt

Preis-Leistungs-Verhältnis22%

Super Preis-Leistung

Komfort insgesamt9%

angenehm auf den Füßen,

beworben Vs Tatsächliches Produkt8%

Wie erwartet

Einfache Reinigung6%

Bisher fast ein Jahr im Einsatz und bei recht dreckiger Lebensweise also viel Krümmel, Feuchte Socken, hier und da ein kleiner Ketchup Fleck, sieht er dafür dass er weiß ist immer noch recht sauber aus

What buyers complain about

74% of reviews
Qualität insgesamt24%

Super schlechte Qualität

Dicke16%

Recht dünn

Griff7%

Rutscht nur minimal, hat Grip auf der Rückseite

Einfache Reinigung6%

Schwer zu reinigen

Farbe5%

Farbe nicht passend

240x200 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Farbe
31%
3Qualität insgesamt
9%
4beworben Vs Tatsächliches Produkt
5%
5Dünn
4%

Common 240x200 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 240x200 42/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 39 tracked products. 7 of 11 products launched in the last 360 days are still selling. Search demand moved -30.5% over the last 90 days.
240x200 buyers on Amazon Germany complain most about Qualität insgesamt, Dicke, Griff, the themes mined from the niche's reviews. Its return rate is 0.9%.