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120x200cm Matratze

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -14.0% this quarter, so 120x200cm Matratze is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€380K/yr193K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
25%top-5 click share · 43 brands · 47 sellers

Flapen Score

120x200cm Matratze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, 120x200cm Matratze is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 120x200cm Matratze market on Amazon at a glance

Shoppers on Amazon Germany searched for 120x200cm Matratze 193K times last year and spent an estimated €380K. The top 5 brands take 56% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €380K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.9%
Market size, estimated
€380Ka year
Top search term
kaltschaummatratze 120x20023K searches a year

02 · Price

A sale here is worth €101.77.

Listings sell for €101.77 on average, from €41.42 to €277.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €101.77 that is €0 to €10K a year per listing.

Average price
€101.77above the $15 to $100 sweet spot
Price range
€41.42–€277.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€10K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #96 within Schlafzimmer. It carries 2,534 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
41%
Out of stock, average day
8.1%
Average rank
#96in Schlafzimmer
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,534per listing
Listings tracked
91

04 · Newcomers

10 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top 120x200cm Matratze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

47

Top-5 brand share

56%

Top 20: 87%

Top-5 click share

25%

Top 20: 54%

Open market

40%

  • Brand 117%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Search terms

Top 120x200cm Matratze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kaltschaummatratze 120x20023K/yr
  • matratze 120x200 h423K/yr
  • 120x200cm matratze27K/yr
  • 120x200 matratze12K/yr
  • matratze 120x200 h215K/yr
  • matratze 120x200 h315K/yr
  • rollmatratze 120x20010K/yr
  • taschenfederkernmatratze 120x20010K/yr
  • 120x2007K/yr
  • matratzen 120x200 testsieger9K/yr

Reviews and returns

What reviews say buyers love and hate about 120x200cm Matratze

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Hartes Gefühl”
0.5%of orders come back
“Für uns extrem Hard”
A buyer, on “Hartes Gefühl”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 120x200cm Matratze questions

Answered from the same tracked data.