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120x200cm Matratze

120x200cm Matratze shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look

Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48

Market size 55Growth 18Conversion 24Competition 90Returns 97Price range 25Avg price 74Brand share 79Review moat 40Quality gap 65
This niche Category average · 4,240 niches

Is 120x200cm Matratze profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 120x200cm Matratze is a €380K/yr Amazon Germany market (193K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 58/100.

120x200cm Matratze: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.0% over the last 90 days and 1.9% of searches end in a purchase.

€380K

revenue / yr

Units sold / yr4K
Search volume / yr-14.0%193K
Conversion rate1.9%
Avg price€101.77

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers43 · 47
Top-5 product click share25%
Open market44%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 91 products

Sponsored placement77%
New entrants (1y)34· 10 succeeded
Avg rating4.4★
Avg reviews2,534

Top 120x200cm Matratze products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€8K€15K€23K€30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

47

Top-5 brand share

56%

Top 20: 87%

Top-5 click share

25%

Top 20: 54%

Open market

40%

  • Träumegut2417%
  • Novilla16%
  • DREAMSTAR10%
  • Betten-ABC8%
  • Traumnacht6%
  • BedStory4%

Top 120x200cm Matratze search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kaltschaummatratze 120x20023K/yr
  • matratze 120x200 h423K/yr
  • 120x200cm matratze27K/yr
  • 120x200 matratze12K/yr
  • matratze 120x200 h215K/yr
  • matratze 120x200 h315K/yr
  • rollmatratze 120x20010K/yr
  • taschenfederkernmatratze 120x20010K/yr
  • 120x2007K/yr
  • matratzen 120x200 testsieger9K/yr

What reviews say buyers love and hate about 120x200cm Matratze

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt20%

Super Produkt

Komfort insgesamt20%

Superbequem

Schaum18%

Super Matratze

Preis-Leistungs-Verhältnis16%

Preis/ Leistung super

beworben Vs Tatsächliches Produkt4%

entspricht den Erwartungen

What buyers complain about

71% of reviews
Hartes Gefühl16%

Für uns extrem Hard

Geruch13%

Stinkt

Qualität insgesamt12%

So ein müll

Komfort insgesamt8%

Sie hat deutlich an Form und Stabilität verloren und bietet keinen angenehmen Liegekomfort mehr

Preis-Leistungs-Verhältnis6%

schade für so viel Geld

120x200cm Matratze return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Hartes Gefühl
22%
3Komfort insgesamt
10%
4Dünn
6%
5Qualität insgesamt
6%

Common 120x200cm Matratze questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 120x200cm Matratze 58/100 on Amazon Germany — Worth a look. The niche generates €380K/yr across 91 tracked products. 10 of 34 products launched in the last 360 days are still selling. Search demand moved -14.0% over the last 90 days.
120x200cm Matratze buyers on Amazon Germany complain most about Hartes Gefühl, Geruch, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.5%.