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Waschmaschine Toplader

Fail

Prices span $159.01–$569.44, mostly outside the sweet spot, so Waschmaschine Toplader is a Fail.

Flapen Score
49
49 / 100
Top 42% of 260 Elektro-Großgeräte niches · +2 vs the category median of 47
Market size
€1.3M/yr664K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
42%top-5 click share · 15 brands · 34 sellers

Flapen Score

Waschmaschine Toplader against its category

The dotted line is the Elektro-Großgeräte average. Past it, Waschmaschine Toplader is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Waschmaschine Toplader market on Amazon at a glance

Shoppers on Amazon Germany searched for Waschmaschine Toplader 664K times last year and spent an estimated €1.3M. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 664K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.3M a year.

Searches, last 12 months
664K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
0.6%
Market size, estimated
€1.3Ma year
Peak month
November1.5× the quietest month
Top search term
toplader waschmaschine169K searches a year

02 · Price

A sale here is worth €328.92.

Listings sell for €328.92 on average, from €159.01 to €569.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €328.92 that is €0 to €33K a year per listing.

Average price
€328.92above the $15 to $100 sweet spot
Price range
€159.01–€569.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€33K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #126 within Elektro-Großgeräte. It carries 124 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
95%
Out of stock, average day
9.5%
Average rank
#126in Elektro-Großgeräte
Average rating
3.98 starsAmazon Germany average 4.37 stars
Average reviews
124per listing
Listings tracked
37

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Waschmaschine Toplader products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

34

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

14%

  • Brand 129%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 14%)

Demand

Waschmaschine Toplader search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Waschmaschine Toplader search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toplader waschmaschine169K/yr
  • waschmaschine toplader176K/yr
  • toplader51K/yr
  • waschmaschine mit trockner integriert toplader29K/yr
  • waschmaschine toplader 45 cm25K/yr
  • waschmaschine toplader 40 cm24K/yr
  • toplader waschmaschine 7kg18K/yr
  • waschmaschine 40 cm breit23K/yr
  • toplader waschmaschine 8kg21K/yr
  • toploader wasmachine7K/yr

Reviews and returns

What reviews say buyers love and hate about Waschmaschine Toplader

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Geräuschpegel”
15%of negative reviews mention “Haltbarkeit”
5.2%of orders come back
“Defekt nach 12 Monaten”
A buyer, on “Haltbarkeit”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Waschmaschine Toplader questions

Answered from the same tracked data.