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Waschmaschine 12kg

prices mostly outside the sweet spot ($283.23–$688.44) — Waschmaschine 12kg doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 142 of 260 Elektro-Großgeräte niches · −1 vs the category median of 47

Market size 60Growth 18Conversion 13Competition 74Returns 46Price range 0Avg price 14Brand share 62Review moat 79Quality gap 65
This niche Category average · 260 niches

Is Waschmaschine 12kg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Waschmaschine 12kg is a €496K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 46/100.

Waschmaschine 12kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.0% over the last 90 days and 1.1% of searches end in a purchase.

€496K

revenue / yr

Units sold / yr1K
Search volume / yr-13.0%113K
Conversion rate1.1%
Avg price€409.66

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers14 · 34
Top-5 product click share41%
Open market32%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement66%
New entrants (1y)6· 6 succeeded
Avg rating4.4★
Avg reviews414

Top Waschmaschine 12kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€25K€50K€74K€99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

41%

Top 20: 87%

Open market

27%

  • LG29%
  • SHARP14%
  • Hoover9%
  • Samsung8%
  • Gorenje7%
  • Siemens6%

Waschmaschine 12kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume113KCVR1.1%Products32Brands14Top 5 Brands68%OOS Rate11.1%Rating4.4★Reviews414Avg BSR#81
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.7×

Top Waschmaschine 12kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • waschmaschine 12kg34K/yr
  • waschmaschine 11kg22K/yr
  • waschmaschine 13 kg16K/yr
  • waschmaschine 14kg8K/yr
  • waschmaschine 12 kg8K/yr
  • große waschmaschine 15kg4K/yr
  • waschmaschine 12 kg 13 kg6K/yr
  • waschmaschine 11 kg4K/yr
  • waschmaschine 15kg6K/yr
  • waschmaschine 17 kg4K/yr

What reviews say buyers love and hate about Waschmaschine 12kg

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Geräuschpegel23%

Super leise

Qualität insgesamt17%

Super Qualität

Preis-Leistungs-Verhältnis15%

Preis Leistung optimal

Einfache Reinigung11%

An sich eine tolle Waschmaschine

Benutzerfreundlichkeit9%

was absolut praktisch ist

What buyers complain about

65% of reviews
Haltbarkeit20%

Haltbarkeit 3 Monate

Geräuschpegel13%

leider schleifende Geräusche, trotz dass sie mehrmals 100%ig ausgerichtet wurde

Funktionalität insgesamt6%

und funktioniert insgesamt nicht ordnungsgemäß

Einfache Reinigung4%

Die schwarze Wäsche hat hinterher überall weiße Fusseln sodass ich sie nochmal waschen muss

Auslaufsicher4%

Binnen der erste Woche direkt undicht unten drunter

Waschmaschine 12kg return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
28%
2Geräuschpegel
17%
3Funktionalität insgesamt
9%
4Wasserbeständigkeit
8%
5Gesamtgröße
8%

Common Waschmaschine 12kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Waschmaschine 12kg 46/100 on Amazon Germany — Skip it. The niche generates €496K/yr across 32 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -13.0% over the last 90 days.
Search demand for Waschmaschine 12kg on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 3.7× the quietest.